“Set your rules, stick to your rules, and only take clients that play by the rules. We call it rules of engagement.“
-Dida Clifton

Dida Clifton, a former US Air Force veteran and founder of The Office Squad, shares her inspiring journey from military operations to running a successful bookkeeping business. She opens up about tackling challenges like pricing, hiring, and networking while revealing how her military background shaped her leadership style and company culture.

In this interview, you’ll discover:

• Proven pricing strategies to reflect your true value
• Smart hiring & training practices to build a strong, aligned team
• How outsourcing can help you scale without sacrificing quality

Tune in to learn actionable strategies to overcome challenges, build your dream team, and create a flexible, scalable business model for long-term success.

To find out more about Dida click here.

Time Stamps

00:40 - From Military to Business: Dida's Journey
02:45 - Building the Office Squad: Strategies & Growth
06:45 - Pricing Strategies: Lessons Learned
09:15 - Networking: The Key to Business Growth
12:51 - Peer Groups: Support & Growth
14:49 - Military Influence: Leadership & Culture
19:58 - Systems & Processes: The Military Way
22:15 - Hiring & Culture: Finding the Right Fit
24:39 - Outsourcing: A Different Approach
27:53 - The Future of Bookkeeping: A Hybrid Model

“What I now do is I change the word 'problem' to the word 'situation' and when I change that one word, it just flips something in my brain where I can now work on it and it turns it into something objective and something almost like, ‘okay, I can do something about this now’.”
-Bernadette McClelland

Sales coach and consultant, Bernadette McClelland shares her powerful journey from corporate sales to entrepreneurship, revealing the hard-earned lessons learned from overcoming bankruptcy and self-doubt.

During this interview, you'll also learn…

• Actionable insights on building resilience, reframing challenges & viewing disruption as an opportunity for growth
• Shift from selling to serving
• Ways to build a strong support network & commit to continuous improvement

Tune in to this inspiring episode to discover how to turn setbacks into stepping stones and transform your approach to business and life!

To find out more about Bernadette, click here.

Connect with her on LinkedIn.

Time Stamps

02:57 - Journey Through Corporate to Consultancy
05:56 - Lessons from Bankruptcy
09:11 - Reframing Problems as Situations
11:53 - The Power of Disruption
15:00 - Embracing Anti-Fragility
18:04 - The Evolution of Business Mindset
26:40 - Embracing the Present & Future Mindset
30:58 - The Importance of Mental Downtime
39:03 - Transforming Sales into Service

"The fear of speaking isn't a random thing, but rather it's pointing to experiences in our past that led us to believe it's not safe."
-Linda Ugelow

In this episode, we’re joined by Linda Ugelow, a speaking empowerment coach and author of Delight In The Limelight, who turned her own fear of public speaking into a mission to help others find their voice. Linda shares the key mindset shifts that build confidence, showing how confronting past experiences and silencing negative self-talk can unlock powerful communication skills.

In this interview, you'll learn how to...

• Conquer public speaking fears through self-reflection
• Replace negative self-talk for better communication
• Improve speaking with better posture, voice & delivery

Whether you want to feel more at ease in front of an audience or in daily conversations, her insights are invaluable for anyone looking to speak with greater confidence and clarity.

To find out more about Linda, click here.

Connect with her on LinkedIn.

Time Stamps

00:20 - The Importance of public speaking
03:13 - Linda's journey & the root causes of fear
08:55 - Clearing past experiences & healing the inner critic
16:32 - Enhancing communication skills: posture, voice & delivery
23:43 - The impact of effective communication on personal & business relationships
29:16 - Linda's book & podcast