In this episode, Corey chats with Brandon Wheeler, Co-Founder of Scorpion and Founder/President at Marketing Six, about how he helped build Scorpion into a dominant force in legal marketing before stepping away to forge his own path. Brandon shares the lessons he learned scaling a niche agency, the challenges of hiring and leading a sales team, and the strategies that drive long-term client relationships. He also opens up about balancing work and family and why true success goes beyond financial gain.

If you want to grow a specialized agency, build strong client relationships, and create a business with real impact, tune in.

Episode Highlights:

- Scaling Scorpion: How Brandon co-founded and scaled Scorpion into a leading legal marketing agency

- Building a Sales Team: The biggest challenges of hiring, training, and managing a high-performing sales team

- How to Create Impact: The mindset shift that took Brandon from feeling unfulfilled to making a real impact

- Growth Strategies: Why client relationships and trust are the key to long-term agency growth

- Finding Alignment: How agency owners can align their business with purpose and long-term vision

- Work Life Balance: Strategies for balancing agency growth with personal well-being and family life

Key Insights:

- Specialization Drives Growth: Scorpion’s success stemmed from focusing on a niche market (attorneys), proving that serving a well-funded, specific industry can accelerate agency growth.

- The Right Business Partner is Critical: Choosing a fully committed partner, not just someone involved, can make the difference between scaling successfully and struggling with misalignment.

- Client Intake Can Make or Break Success: A well-optimized intake process is essential for converting leads into high-value clients and ensuring marketing efforts translate into real results.

- Take the Leap! There’s Nothing Stopping You: Scaling an agency is daunting, but the biggest barrier is often hesitation—start creating your vision and take action.

The resources mentioned in this episode are:

- Become the go-to authority in your perfect vertical market - Corey’s 3-Month Intensive Program: http://coreyquinn.com/dsa

- Connect with Brandon on LinkedIn: https://www.linkedin.com/in/wingmanbrandon

- Check out : Marketing Six: https://marketingsix.com

- Follow Marketing Six on TikTok: https://www.tiktok.com/@marketingsix

- Follow them on Instagram: https://www.instagram.com/marketing.six

- Check out Scorpion: https://www.scorpion.co

👍If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😡Frustrated with a lack of results from outbound? I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

This episode is sponsored by E2M, the #1 white-label partner for digital agencies. Visit https://www.e2msolutions.com/the-deep-specialization-podcast to get 20% off your first month.

Sick of burning out with little growth to show for it? In this episode, Corey welcomes Steve Guberman, an agency coach and Founder of Agency Outsight, to find out what it takes to build and scale a sustainable, thriving agency without burning out. Steve shares wisdom from his journey through the agency world and the hard-earned lessons that shaped his approach to leadership, specialization, and long-term success.

From niching down to leveraging AI and mastering delegation, Steve breaks down the strategies agency owners need to move from reactive to proactive - and achieve an ROI that reflects that transformation.

Episode Highlights:

- How Specialization Drives Agency Growth: Why niching down leads to higher profits and long-term success

- Avoiding Burnout as an Agency Owner: How to use creative outlets and mindset shifts to stay energized

- AI in Agency Operations: How artificial intelligence is changing the way agencies scale and streamline processes

- Mastering Delegation & Leadership: Proven strategies to build a strong team and step out of day-to-day operations

- Setting Goals That Actually Work: How to align personal values with business objectives for sustainable growth

- Proactive vs. Reactive Agency Management: The key to staying ahead and avoiding common scaling pitfalls

Key Insights:

- Specialization Drives Success: Focusing on a niche improves efficiency, profitability, and competitive advantage.

- Authentic Goals Lead to Sustainable Growth: Avoiding copycat goals and aligning business objectives with personal values creates long-term fulfillment.

- Preventing Burnout is Essential: Creative outlets and regular self-reflection help maintain energy and leadership effectiveness.

- Delegation Fuels Scaling: Documenting processes and trusting your team frees up time for strategy and growth.

- Proactive Leadership Strengthens Agencies: Clear vision, open communication, and strategic decision-making drive long-term success.

The resources mentioned in this episode are:

- Become the go-to authority in your perfect vertical market - Corey’s 3-Month Intensive Program: http://coreyquinn.com/dsa

- Connect with Steve on LinkedIn: https://www.linkedin.com/in/agencycoach

- Check out Agency Outsight: https://www.agencyoutsight.com

- Follow them on Instagram: https://www.instagram.com/agencyoutsight

- Subscribe to their YouTube channel: https://www.youtube.com/@agencyoutsight

- Listen to the Agency Bytes Podcast: https://www.agencyoutsight.com/podcast

- Join Steve’s monthly mastermind: https://www.agencyoutsight.com/sounding-board

👍If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😡Frustrated with a lack of results from outbound? I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

This episode is sponsored by E2M, the #1 white-label partner for digital agencies. Visit https://www.e2msolutions.com/the-deep-specialization-podcast to get 20% off your first month.

In this episode, Corey chats with Stephen Reinstein, Founder & CEO of Market Muscles, about how he scaled his niche web design agency to serve 700+ martial arts and dance studios. Stephen reveals how he built a customer-centric product tailored to his industry and the strategies behind his success—from leveraging trade shows and joint ventures to hiring for empathy and creating a standout sales experience.

If you want to grow a deeply specialized agency and build a product clients love, this episode delivers.

Episode Highlights:

- How dropping out of high school led Stephen to build a thriving specialized agency

- The unconventional strategy that helped Market Muscles land its first clients

- Why joint ventures with industry leaders are a game-changing strategy for scaling an agency

- The secret to creating a SaaS product that anticipates customer needs before they even ask

- How hiring for empathy transformed Market Muscles’ customer support and client retention

- The $18,000 lifetime value insight—and why satisfying customers goes beyond just good service

- Why your customers will only love your business as much as your employees do—and how to build a company culture that reflects that

Key Insights:

- Niche Down to Scale Up: The fastest way to grow is by owning a specific market where your expertise and passion give you a competitive edge.

- Partnerships Accelerate Growth: Strategic collaborations, from joint ventures to trade shows, can open doors to new clients and opportunities you can’t reach alone.

- Solve Problems Before Clients Notice Them: The best digital products anticipate customer needs, making the experience seamless, valuable, and effortless.

- Your Team Defines Your Success: A company’s culture shapes its client experience—invest in hiring and supporting the right people, and growth will follow.

The resources mentioned in this episode are:

- Become the go-to authority in your perfect vertical market! Join Corey’s 3-Month Intensive Program: http://coreyquinn.com/dsa

- Check out Market Muscles: https://marketmuscles.com

- Connect with Stephen on LinkedIn: https://www.linkedin.com/in/stephen-reinstein-1790455a

- Follow Stephen on Instagram: https://www.instagram.com/sreinstein

- Follow Market Muscles on Instagram: https://www.instagram.com/marketmuscles

- Connect on Facebook: https://www.facebook.com/sreinstein

- “Peak: How Great Companies Get Their Mojo from Maslow” by Chip Conley: https://www.amazon.com/Peak-Great-Companies-Their-Maslow/dp/0787988618

👍If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😡Frustrated with a lack of results from outbound? I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

This episode is sponsored by E2M, the #1 white-label partner for digital agencies. Visit https://www.e2msolutions.com/the-deep-specialization-podcast to get 20% off your first month.