In this episode, Jules dives into why your website is the cornerstone of your marketing strategy and why it should be prioritised over social media. Many businesses neglect their websites due to tech overwhelm or misconceptions about marketing, but Jules breaks down why focusing on your online "storefront" is essential for building authority and creating a lasting digital presence.

Key Takeaways:

• The Power of Ownership: Your website is one of the few things in your business that you truly own—no algorithm can take it away.
• Optimisation Essentials: Learn why you should optimise your website for search, usability, calls to action, and content organisation to drive traffic and conversions.
• Clarity in Calls to Action: Discover why clear and actionable steps on your website are crucial for guiding visitors to take the next step with your business.
• Content as Your Hub: Understand how all your content efforts should lead back to your website to establish you as an authority in your field.

If you've been focusing solely on social media and neglecting your website, this episode will help you shift your priorities and start building a more sustainable online presence.

Resources Mentioned in This Episode:

• Episode 035: The Pathway to Website Success: Discover the foundational elements for creating a successful website.
• Episode 057: Why Your Website Should Be the Foundation of Your Content Plan: Learn how to align your content strategy with your website.
• Episode 051: How to Use AI to Improve Your Website: Explore how AI can simplify website optimisation and save you time.
  
  
• Book a Free Discovery Call: Get personalised advice on how to optimise your website and increase traffic and sales.

Freebie:

• Beginner's QuickStart Guide to SEO: A step-by-step guide to help you optimise your website for search engines and get more organic traffic.

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode of The Website Success Show, Jules White sits down with Sarah Masci, a business coach for service providers, to explore simple SEO improvements that can make a big impact on website visibility.

Jules guides Sarah through an actionable SEO audit, uncovering ways to optimise her existing content and make her website work harder without creating tons of new material. They discuss the importance of structured page hierarchy, optimised meta titles and descriptions, and how tools like Google Search Console and SEO plugins can simplify the process.

Key Takeaways:

• Start with the Basics: Before diving into new content, optimise existing pages by refining headings, titles, and descriptions.
• Harness the Power of Page Hierarchy: Create clear and logical headings (H1, H2, H3) to help search engines and users navigate your site.
• Google Search Console Is Your Friend: Use this tool to understand how Google sees your site and identify quick wins for improvement.
• SEO-Friendly Tools: Plugins like Rank Math or All in One SEO can streamline optimisation and make meta descriptions and schema markup easier to manage.
• Repurpose Content Strategically: Even without a lot of blog posts, optimise sales and landing pages to rank for relevant keywords.

If you’ve ever wondered how to make the most of your website’s existing content or felt overwhelmed by SEO, this episode is full of practical tips you can start using today.

Resources Mentioned in This Episode:

• Free SEO Beginner's Guide – Kickstart your website’s optimisation with Jules' actionable guide.
• Episode 13: SEO Basics for Beginners – A must-listen if you’re just starting your SEO journey.
• Episode 17: Which Comes First: Content or SEO? – Discover why creating great content is key to effective SEO.

Want to learn more about Sarah Masci’s approach to simplifying business systems with VIP days? Visit sarahmasci.com or connect with her on Instagram at @SarahMasci.

Don't forget to subscribe for more bite-sized SEO and website optimisation insights!

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules reflects on her time managing a salon website as a beauty and holistic therapist. She shares the lessons she wishes she had known, offering valuable insights for salon owners and small businesses looking to make their websites work harder for them.

Key Takeaways:

• Harnessing Website Potential: Learn how to use your website to attract more customers, showcase your services, and even assist in recruiting team members.
• Making the Most of Google Business Profile: Discover how to optimise your profile with unique content and visuals to connect with your audience and stand out locally.
• The Power of Local Search Optimisation: Understand why standing out locally is easier than competing nationally and how to use location-specific content to your advantage.
• Building and Leveraging an Email List: Explore the importance of growing an email list and nurturing it regularly to boost engagement and sales.
• Creating Unique Product Pages: Find out why crafting original product descriptions can help your site rank higher and attract local customers.

This episode is packed with practical advice to help local businesses unlock the power of their websites and reduce the pressure of constant marketing efforts.

Resources mentioned in this episode:

• Free Beginner's QuickStart Guide to SEO – A simple guide to get started with SEO.
• Website Consulting – Personalised advice and actionable steps to improve your website and SEO.

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules dives into a detailed website SEO audit with Katie Godfrey, exploring strategies for optimising multiple websites across different businesses. Katie shares insights into her journey managing a salon, training academy, and coaching business, all within the beauty industry. Together, they discuss the challenges of juggling SEO for multiple domains and uncover actionable steps to drive more organic traffic and simplify user journeys.

Key Takeaways:

• Managing Multiple Websites: Learn why each domain needs its own SEO strategy and how interlinking can boost authority across sites.
• Google Search Console & Analytics: Discover why these free tools are essential for tracking performance and identifying opportunities to rank for the right keywords.
• Optimising User Experience: Explore how simplifying navigation and structuring website content like an English essay improves both user experience and SEO.
• Small Changes, Big Impact: Understand the value of bite-sized tweaks, from increasing font sizes to optimising homepage headlines, to boost accessibility and rankings.

If you’re managing multiple websites or looking for simple ways to make your website work harder for your business, this episode is packed with practical tips and expert advice.

Resources Mentioned:

• Bite-Sized Guide to Google Analytics & Google Search Console – A step-by-step course to set up and understand these powerful tools.
• Katie Godfrey's Podcast – The Life of KG – Packed with advice for beauty industry professionals.
• Visit Katie's Website: Get Katies free Business Planner
• Connect with Katie Godfrey on Instagram.

Subscribe for more bite-sized website and SEO tips to help your business thrive!

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules dives into content planning, explaining why your website should be the foundation of your marketing strategy. With the start of a new year, many people are focusing on content creation, but often this revolves around social media. Jules highlights the importance of prioritising your own domain as the hub of your content efforts and offers actionable tips for tying your website into your overall content plan.

Key Takeaways:

• Your Website as a Content Hub: Discover why your website should be the cornerstone of your content planning and how it helps you build authority and attract the right audience.
• Core Topics and Subtopics: Learn how to identify your business’s core topics and break them into subtopics to streamline your content strategy.
• Connecting Content to Your Website: Understand how to ensure that everything you create ties back to your website to build credibility, increase traffic, and boost sales.
• Creative Ideas for eCommerce and Service Pages: Find out how to make your product and service pages more engaging and aligned with your core topics.

Resources mentioned in this episode:

• Episode 012: Why Creating Content for Your Own Domain is Key to Long-Term Marketing Success
• Episode 002: Why You Don’t Need to Keep Chasing the Algorithm
• Episode 009: Why You Need a Content Strategy as Your First Step to Website Success
• Episode 056: Podcast SEO Audit with Donna
• Free Guide to Discovering Your Core Topics: Download this free resource and host your own post-it note party to plan your core topics and kickstart your website content strategy.

Let’s connect:
Share your core topics or text the show using the link below! Don’t forget to subscribe for more insights on optimising your website and SEO.

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules conducts a Podcast SEO Audit for Donna Eade, podcast mentor and host of Mindset and Action Podcast. Jules provides tailored recommendations to help Donna optimise her podcast SEO, making it easier for her show to attract the right audience and stand out in a crowded space.

If you’ve ever wondered how to improve your podcast’s visibility and discoverability, this episode is packed with actionable tips you can use to boost your own podcast performance.

What You’ll Learn in This Episode:

• The importance of Podcast SEO for growing your audience.
• How to optimise your podcast title and description for better search results.
• Practical tips for making your podcast cover art more effective.
• Simple strategies to improve podcast visibility and attract more listeners.

Resources Mentioned in This Episode:

• Free Podcast SEO Checklist – Discover how to optimise your podcast for better search results.
• Podcast SEO Mini Intensive – Book a focused session with Jules to uncover quick wins for your podcast.
• Connect with Donna Eade: Visit Donna’s Website.

Make sure to subscribe to the podcast for more tips and insights on websites, SEO, and content optimisation!

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules reflects on six months of podcasting and shares her journey, including key milestones, lessons learned, and the impact the podcast has had on her business and personal growth.

Jules discusses how she achieved over 2,500 downloads within six months without promoting the podcast on social media. She highlights the value of creating a podcast as a bank of content that showcases expertise and builds connection with her audience. Jules also talks about the confidence she’s gained, the challenges of perfectionism, and how podcasting has enhanced her marketing strategy and online presence.

Key Takeaways:

• Milestones and Growth: Reaching 2,500 downloads in six months, surpassing initial expectations, and the importance of perseverance in podcasting.
• Confidence Building: How podcasting has helped Jules overcome perfectionism and grow more confident in her expertise.
• Non-Social Media Promotion: The effectiveness of networking, email marketing, and SEO for growing a podcast audience organically.
• Practical Advice for Beginners: Tips for keeping podcasting simple, including using tools like Buzzsprout and Descript.

Resources Mentioned in This Episode:

• Buzzsprout – Try it free for 90 days and start your podcast journey.
• Descript – A video & audio editing tool to simplify podcast production.
• Episode 027 – Benefits of Podcasting - 3 Months That Transformed My Business
• Episode 043 – Do SEO Plugins Really Boost Your Rankings? Understanding the Role of Yoast and Similar Tools

If you’re considering starting a podcast or want to explore a no-social-media growth strategy, this episode is packed with actionable insights.

Free Resources:

• Beginner's QuickStart Guide to SEO – Start optimising your website today!

Don’t forget to subscribe for more bite-sized tips and inspiration to improve your website and SEO!

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules helps Mallory Grimste, a licensed mental health therapist, optimise her Google Business Profile to attract more local referrals and steady her client flow. Mallory shares her journey as a therapist for teens and young adults and highlights how her profile has been underutilised despite its potential to support her business.

Jules walks Mallory through actionable steps to enhance her profile, including:

• Adding regular updates to showcase her services and online programmes.
• Leveraging secondary categories to increase her profile's visibility in local searches.
• Exploring creative ways to gather reviews while adhering to confidentiality guidelines.
• Using tools like Pleper and GMB Everywhere to find relevant categories and insights.
• Updating service areas to reflect her expanded licensing in Connecticut and New York.

Jules also shares quick wins for maintaining an active profile with minimal time investment and tips on linking content across platforms to strengthen SEO. If you're looking to improve your local visibility and make the most of your Google Business Profile, this episode is packed with practical advice!

Resources Mentioned in This Episode:

• Episode 011: Unlock the Power of Opt-In Pages: A Webpage Walkthrough
• Google Business Profile Checklist: Download this free guide to ensure your profile is set up for success.
• Google Business Profile Mini Intensive: Work with Jules to optimise your profile in a hands-on session.
• Mallory Grimste's Website: Explore Mallory’s therapy services, self-care resources, and online programmes.

Don’t forget to subscribe for more actionable tips on SEO, CRO, and building a website that works for you!

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!