Using Stories to Connect || Learn Storytelling for Small Business

In this episode of The Wide Open Podcast, I’m joined by Jessica, a brand story strategist who helps impact-driven entrepreneurs use storytelling to build authentic connections. We discuss the power of personal stories, how to choose the right ones to share, and why they matter for your business.

What You’ll Learn:

Jessica’s unconventional journey to entrepreneurship The impact of storytelling on your audience Tips for improving your storytelling skills Advice for choosing stories that align with your brand

Links & Resources:

Jessica's Website || Instagram || Made for More Community

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Balancing the demands of running a business and being a present mom is no easy feat. In this episode, Kellyn shares her journey as a mompreneur—navigating the challenges of motherhood, setting boundaries, and growing her business authentically while staying true to her values.

Kellyn opens up about her current season of life and business, sharing practical tips, hard-earned lessons, and strategies that have helped her protect time for her family and her entrepreneurial dreams. We also dive into her take on hustle culture and the mindset shifts that have allowed her to thrive.

If you’re a mompreneur or a creative balancing motherhood and business, this conversation will feel like a heart-to-heart chat with a friend who truly gets it.

What You’ll Learn in This Episode:

• Kellyn’s journey to becoming a wedding and lifestyle photographer
• How she manages the balance between business and motherhood
• The hardest and easiest seasons of blending these roles
• Tips for setting boundaries and finding time for what matters most
• Thoughts on hustle culture and redefining success as a mompreneur
• Kellyn’s advice for making life and work feel more aligned

⁠Get the full show notes...

When was the last time you took a hard look at your branding? If it’s been a while, this episode is for you! Branding is more than just visuals—it’s about building trust, connecting with your audience, and sharing your values. When your branding is off, your business can feel out of sync and may even hold you back from growth.

In this episode, I’m breaking down three clear signs your brand needs a refresh:

1. Your branding doesn’t match your current business.
2. Your branding isn’t attracting the right clients.
3. Your branding feels inconsistent.

We’ll dive into examples, questions to help you assess your brand, and practical tips to get back on track. Plus, don’t miss details about my free branding class—available now for a limited time!

FREE BRANDING CLASS:
Join my free branding class and learn how to create an intentional, cohesive brand that builds trust and sparks creativity.

Sign up at businesscoachsylvia.com/brandingclass before it becomes a paid offer in March 2025!

Resources Mentioned:

• Free Branding Class
• Connect with me on Instagram: @businesscoachsylvia
• Subscribe to The Wide Open Podcast so you never miss an episode!

Next Episode:
We’ll be talking with Kellyn Oftedahl about balancing motherhood and entrepreneurship—the good, the bad, and the beautiful. Follow the show to be notified when it drops!

Get the full show notes...