• The trick to crafting resonant insights and pitches | STUCK with KK

  • Apr 27 2021
  • Durée: 25 min
  • Podcast

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The trick to crafting resonant insights and pitches | STUCK with KK

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  • Résumé

  • You can have the perfect design and it could still fail

    If you can't tell it's story well.

     

    Today we have one of STUCK's newest director's KK Wong sharing about how to craft a story so your audience understands the consideration behind your design.

     

    KK shares how a juicy insight needs to be R.I.P.E. like a juicy mango

    How to test your design stories with the 'Happy Hour Bar' test and how to get really good at making sure your design stories stick.

     

    Check out http://www.stuck.sg for the full transcript.

     

    #STUCKdesign #MakeThingsPeopleLove #MTPL #designstorytelling #happyhourbartest #ripeinsights

     
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