• Theme park Warner Bros. AD, a masterclass in immersion

  • Sep 20 2024
  • Durée: 1 h et 4 min
  • Podcast

Theme park Warner Bros. AD, a masterclass in immersion

  • Résumé

  • Is Warner Bros. back in the theme park game? They have proven with the Wizarding World of Harry Potter lands, in Universal Studios parks all around the world, that they are capable of delivering word class themed lands. So what about an entire park full of WB's legacy?

    When we were planning to visit Abu Dhabi, this park was always on the top of our list. I (Lee) got especially familiar with it when speaking to someone who worked on the project just before opening. He was so proud of what was achieved and he even used the words: "No expenses are being spared." Which is something you don't hear often in the theme park industry.

    Other than with for example Motiongate Dubai, this entire park was designed under one creative firm and under the watchful eye of one IP holder and it shows! Everything fits seamlessly like a giant jigsaw puzzle. Not only physically, but also thematically and aesthetically everything makes sense.

    Don't be fooled by the fact that it is an indoor theme park and that it doesn't have any record breaking coasters. The sense of scale is definitely present here and when visiting, you don't even feel like you're walking in a hall. How they achieved that effect? That is something that we love to analyse and discuss in this episode.

    One thing is certain, Warner Bros. World leaves us incredibly curious of what awaits in the future. Because after a massive announcement for an expansion and receiving some inside information, the future looks incredibly bright!

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