ThinkInsideTheSquare

Auteur(s): Becca Harpain
  • Résumé

  • Ever wondered how to make your DIY website pop, turn your online presence into a client magnet, or transform your side hustle into a full-fledged business? You're in the right place! I'm Becca, content creator for InsideTheSquare.co.

    I've turned my career around, transforming myself from an unknown Squarespace designer into the worlds go-to expert on all things Squarespace in just a few short years.

    Every Thursday, I'm dishing out actionable advice, insider tips, and game-changing strategies that I've learned from years of hands-on experience in web design, digital marketing, and business growth.

    Whether you're a solopreneur juggling it all, a creative itching to monetize your passion, or a small business owner ready to level up your online game, Think Inside The Square is your go-to resource for all things digital entrepreneurship.

    We're talking Squarespace secrets, web design wisdom, content creation hacks, and business strategies that actually work in the real world.

    But this isn't just another "how-to" show. It's a community of forward-thinking entrepreneurs who believe that creativity thrives within boundaries. Together, we're redefining what it means to build a successful online business, one square at a time.

    So, are you ready to turn limitations into launchpads and constraints into catalysts for growth? Join me every week for a dose of inspiration, practical tips, and the occasional dad joke. Let's think inside the square and outside the ordinary. Your next big business breakthrough is just an episode away!

    © 2025 InsideTheSquare.co LLC
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Épisodes
  • 83: SEO in the Age of AI: What Actually Works in 2025 with Mariah Magazine
    Feb 27 2025

    Send a message to InsidetheSquare

    Have AI-generated articles been pushing your content down in search results? In this episode, I'm talking with SEO expert Mariah Magazine about how the battle between AI and SEO is reshaping visibility for Squarespace website owners.

    Discover why your authentic voice might be your greatest SEO advantage and how to stand out in an increasingly AI-dominated landscape. If you've been wondering whether SEO is still worth your time, this conversation will give you the clarity and confidence to move forward.

    In this episode, you'll learn:
    • How AI content is changing search results and why it's not all doom and gloom
    • Why personal brand matters more than ever in SEO
    • How ChatGPT actually uses Bing's database, not its own index
    • Why YouTube is becoming critically important for authentic content
    • Practical strategies to make your content shine in both traditional and AI search

    Important Chapters:
    01:10 Meet SEO expert Mariah Magazine
    04:48 Breaking away from fear-based SEO tactics
    08:28 The impact of AI-generated content on search results
    14:51 How keywords are evolving but not disappearing
    19:05 The surprising truth about ChatGPT's database
    21:34 Why YouTube is becoming increasingly important
    23:41 The human connection element AI cannot replicate
    25:16 Predictions about the future of AI and SEO

    Important Chapters
    01:10 Introduction to Mariah Magazine and her SEO approach
    04:48 Breaking free from fear-based SEO tactics
    08:28 How AI-generated content is impacting search results
    14:51 The evolution of keywords and search intent
    19:05 How ChatGPT uses Bing's database, not its own index
    21:34 Why YouTube is becoming increasingly important
    23:41 The human connection element AI can't replicate
    25:16 Predictions about the future of AI and SEO
    29:00 How Google's interface might evolve

    Important Links
    📝 Full show notes: https://insidethesquare.co/podcast/83
    🎧 Past episodes: https://insidethesquare.co/podcast
    💌 Join my email list: https://insidethesquare.co/email
    👯‍♀️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare

    Support the show

    The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

    For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

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    30 min
  • 82: The Business Owner's Guide to Sustainable Content Creation
    Feb 20 2025

    Send a message to InsidetheSquare

    Ever had that "aha!" moment where something clicks and you can't wait to share it? That's exactly what this episode is about! Join Becca Harpain, Squarespace expert and founder of InsideTheSquare.co, as she reveals how those everyday discoveries can become the foundation of engaging content that builds trust with your audience.

    In this episode, you'll discover:

    • Why the solutions that seem "obvious" to you are actually gold mines for content
    • How to identify and capture content opportunities in your daily work
    • A practical system for turning your expertise into valuable content
    • The importance of consistency in content creation (and how to find your rhythm)
    • Why your unique perspective matters, even in a crowded market

    🎯 Action Steps:

    1. Start a content ideas log (notebook or phone) for one week
    2. Document client questions, repeated processes, and "that was easy!" moments
    3. Create three pieces of content from your best ideas
    4. Set a realistic consistency goal
    5. Commit to your schedule for three months

    💡 Key Takeaway: Your expertise isn't just in the complex solutions – it's in all those little "oh, that was easy" moments that could be game-changing for someone else.

    Important Chapters:

    0:00 How to Create Valuable Content from Your Business Expertise
    2:06 Why Your "Simple" Solutions Are Actually Valuable Content
    3:32 Content Creation Myths: Has Everything Been Said Before?
    5:11 Finding Your Unique Value Proposition in Content Creation
    8:40 Creating a Sustainable Content Strategy for Business Growth
    10:29 How to Build a Three-Month Content Plan That Works
    12:32 Action Steps for Consistent Content Creation

    IMPORTANT LINKS
    📝 Full show notes: https://insidethesquare.co/podcast/82
    🎧 Past episodes: https://insidethesquare.co/podcast
    💌 Join my email list: https://insidethesquare.co/email
    👯‍♀️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare

    Support the show

    The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

    For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

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    14 min
  • 81: From PhD to CSS: Squarespace Career Advice from Christy Price
    Feb 13 2025

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    🎨 Ever dreamed of turning your love for web design into a thriving career? Join me for an incredible conversation with Christy Price, a 20-year web design veteran who went from coding in grad school to becoming one of the most respected Squarespace designers in the industry!

    In this episode, Christy shares the surprising story of how a random conversation on a ski lift changed her entire career path (and why she's so grateful it did!). You'll discover how she transformed her coding skills into a successful design business, and why she chose Squarespace as her platform of choice after testing literally every website builder available.

    🔥 What You'll Learn:
    → The exact moment Christy realized web design was her calling
    → How she went from slicing up Photoshop files to building stunning Squarespace sites
    → Her genius method for handling client revisions (this will save you hours!)
    → The #1 tip she wishes she knew when starting out
    → Why she left WordPress behind and never looked back
    → Her secret for maintaining work-life balance while running a successful design business

    💡 PRO TIP FROM CHRISTY: "Start reverse engineering websites you love! Find Squarespace sites that inspire you and figure out how they were built. That's how you'll build an amazing toolkit of solutions."

    🔔 SUBSCRIBE for weekly Squarespace tutorials, design tips, and expert interviews! New episodes every Monday.

    ❤️ COMMUNITY: Share your biggest takeaway from this episode in the comments below! What surprised you most about Christy's journey?

    IMPORTANT LINKS
    📝 Full show notes: https://insidethesquare.co/podcast/81
    📚 Christy's Courses: https://learn.christyprice.com/a/sx8zy
    🖥️ Christy's Site: https://christyprice.com
    🎧 Past episodes: https://insidethesquare.co/podcast
    💌 Join my email list: https://insidethesquare.co/email 🖼️
    👯‍♀️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare

    - - -

    The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. The accuracy of information in this video is subject to change.

    Support the show

    The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

    For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

    Voir plus Voir moins
    22 min

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