It's always good to know who you're listening to and in this episode, we dive into James Shaw’s journey into menswear. From his family’s sartorial heritage and his great-grandfather’s involvement in the cotton mills of Manchester to co-founding Albam Clothing, James shares the influences that shaped his career. He also reflects on building a successful brand with multiple retail outlets in London and his enduring passion for the industry. If you’re a brand owner or simply curious about the raw process of starting a clothing business, we're giving you a behind-the-scenes look at the ups and downs of building a brand from scratch. Whether it's managing production frustrations, maintaining quality, or overcoming creative blocks, we're taking you through it all. #podcast #clothingbrandstartup #fashionentrepreneur #brandbuilding #startupjourney #entrepreneurlife #smallbusiness #behindthescenes#fashiondesign #businessgrowth#socialmediamarketing

We catch up over Mark's latest sweater samples before chatting through photoshoots, marketing campaign costs and how important it is to differentiate. The last thing we want to be doing is gatekeeping and we'll share whatever we possibly can every time we get behind the mics. So if there's anything you think we can help with or you have any questions, just ask! If you’re a brand founder or simply curious about the raw process of starting a clothing business, this episode gives you a behind-the-scenes look at the ups and downs of building a brand from scratch. Whether it's managing production frustrations, maintaining quality, or overcoming creative blocks, we're taking you through it all. #podcast #clothingbrandstartup #fashionentrepreneur #brandbuilding #startupjourney #entrepreneurlife #smallbusiness #behindthescenes#fashiondesign #businessgrowth#socialmediamarketing

In this episode of Thread Equity, we explore the challenges of building a clothing brand while balancing authenticity and digital presence in 2024. We get into the reality of translating our brands’ ethos into social media content and why it’s hard to align creative vision with online platforms. James shares his struggle with social media and how he's navigating content creation, while Mark reflects on his journey building Barnfield and the lessons learned from the trenches. If you’re a brand founder or simply curious about the raw process of starting a clothing business, this episode gives you a behind-the-scenes look at the ups and downs of building a brand from scratch. Whether it's managing production frustrations, maintaining quality, or overcoming creative blocks, we're taking you through it all. #podcast #clothingbrandstartup #fashionentrepreneur #brandbuilding #startupjourney #entrepreneurlife #smallbusiness #behindthescenes #fashiondesign #businessgrowth #socialmediamarketing