Time to Value: The Gartner Marketing and Product Management Podcast host Craig Lowery and guest analyst Fernando Pereiro dive into the complexities of partnering with hyperscalers like Alibaba, Amazon Web Services (AWS), Google Cloud and Microsoft Azure. They explore the challenges of standing out in a crowded ecosystem and managing expectations for long-term success. They also share insights on ensuring a return on investment, addressing concerns, and highlighting the importance of aligning with the provider’s strategic goals.

Listen to learn how product managers can partner with hyperscalers for growth.

About the Guest

Fernando Pereiro is a senior director analyst in Gartner’s Technology and Services Provider (T&SP) organization, specializing in cloud and cloud IT services. He leads Gartner’s research into hyperscalers’ partner ecosystems. His strong background in business development and cloud go-to-market strategies helps him to deeply understand market trends, needs and which opportunities technology and service providers can address.

Third-party events, such as tradeshows and hosted events, have been a mainstay for tech marketing leaders to drive awareness, generate leads and retain, upsell and cross-sell accounts. But tech companies have doubled their tradeshow spend since 2019, and this trend impacts the ability of demand gen leaders to properly fund and leverage other channels. This podcast episode tackles this issue by providing guidance for 2025 and 2026 in terms of prioritizing event choices and driving the highest ROI from the remaining events.

Host Todd Berkowitz is the practice vice president for Gartner’s technology marketing practice. Todd manages a team of analysts that advise B2B technology marketing leaders across a wide range of topics, including marketing org design/leadership, budgets and metrics, demand generation and account-based marketing (ABM), product marketing, marketing ops, sales enablement and customer experience. Previously, Todd initiated and built Gartner’s coverage around ABM and ABM platforms.

Christy Uher Ferguson is a vice president, distinguished analyst on the Technology and Service Provider Tech Marketing team at Gartner, where she advises tech marketing leaders on managing and improving team performance.

Amy Jenkins is a senior director, analyst on the Technology and Service Provider Tech Marketing team at Gartner, where she advises clients on improving their demand generation and marketing operations efforts. Her areas of focus include martech, segmentation, lead management, campaign management and budgets.

The role of the chief product officer (CPO) continues to grow in prominence and evolve. This episode of Time to Value discusses the growing acceptance and maturation of the role, focusing on the challenges that CPOs are facing and what they need to prepare for in 2025.

Brian Doherty is a vice president analyst with Gartner’s Tech Product Manager team within the Technology and Service Providers research unit. Brian’s research deals with product management across various technology domains, with a special focus on communications and collaboration markets. Such markets include communications platform as a service (CPaaS), video platform as a service (VPaaS), contact center as a service (CCaaS), digital customer service, meeting solutions, meeting room systems and UCaaS, agile principles and practices, and building physical devices.

Charles Sutherland is a vice president analyst with Gartner’s Tech Product Manager Team within the Technology and Service Providers research unit. His research focuses on the role of the chief product officer (CPO) and product leaders within technology and service providers. He also looks at topics such as building product strategy and roadmaps, defining product solutions, aligning and reconciling portfolios, and leveraging partnerships and ecosystems.