He discusses the challenges he faced, such as gaining clients' trust and overcoming initial slow business years. He emphasizes the importance of repeat business over short-term profits, sharing that his company's success is reflected in returning customers. He highlights the strategic partnerships Prestige Leaf has with various international merchants and emphasizes the importance of aligning common objectives with them. The conversation also touches on the company’s Corporate and Social Responsibility (CSR) activities, including a commitment to supporting sports, arts, education, and community programs. Zafer talks about fis future plans for Prestige Leaf, including expanding into more tobacco-growing countries and possibly diversifying into the food industry. The interview concludes with Zafer's advice to newcomers in the tobacco industry and his final thoughts on the importance of treating farmers as partners rather than mere suppliers.
