• Today, Brands Need A Human Touch | In Conversation with Ankit Kasliwal

  • Dec 30 2022
  • Durée: 41 min
  • Podcast

Today, Brands Need A Human Touch | In Conversation with Ankit Kasliwal

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  • Résumé

  • Over the years, brands have increasingly been given human characteristics, such as persona, personality, and identity. But have brands truly been humanised, or do they still miss a ‘human touch’?

    We’re in conversation with Ankit Kasliwal, an ’08 MICAn, Head of Marketing for Titan’s Skinn Fragrances division. He’s also responsible for marketing Titan’s newest and most ambitious brand - Taneira. Prior to this, he has been a Strategic Marketing Leader for the Tata Neu App and a Category Brand Manager for Hero Motocorp. Having worn many hats, he holds diverse expertise in a range of sectors - automobile, retail, FMCG, premium/bridge to luxury retail and consumer tech.

    In this insightful episode, we discuss: 

    1:05 - Points of parity and difference in marketing across sectors & industries 

    11:40 - Branding green flags for new-age marketing design 

    19:45 - Tapping into consumer emotional need-space

    37:00 - Driving category adoption and relevance while democratising fine fragrances
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