“They were $2,500 more expensive, and I still lost the sale…”
Why?
Because the other guy offered 12-month same-as-cash financing.
And he didn't.
He thought they were a "cash buyer" because of how they looked...
(That prejudgment cost him big time).
See, financing will make or break your sales.
Especially in the 2025 economy.
Sadly, a lot of roofing sales pros are making these 3 massive financing mistakes.
And it's costing them deals they should've won.
Learn what they are and how to fix it in this new video.
I brought in my friend Chris (an OG in the financing world since 1993) to spill the secrets.
Fun fact: He helped Beacon grow from $2.7M to $37M a month using these exact strategies.
Share this with your team before they lose another deal to someone who knows how to offer financing the right way.
Because in 2025, you're not in the roofing business...
You're in the financing business.
P.S. It took me 10 months, 3,196 comments, hosting ~140 live training sessions, a 3-day event, and working with ~340 roofing companies to figure out who I am, the future of RSRA, and who should NOT be involved. I’m pushing myself harder than ever before to provide even more value, build deep relationships, and help over 600 roofing companies make 2025 the best year of their lives. If you want to join us on this journey, read this personal letter I wrote for you: https://www.rsra.org/join/
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