In this episode of Trial Lawyer Prep, we delve into the role that focus groups can play in legal trials. This episode explores whether focus groups are worth the investment, as we continue our conversation with Michelle Gessner. Through a case study involving Wells Fargo, Michelle shares her experience in utilizing focus groups to anticipate juror reactions and refine legal strategies, ultimately providing an edge in the courtroom. This episode underscores the financial considerations and potential rewards of employing focus groups, highlighting how they can reveal juror perceptions and help counteract defense tactics.

Moreover, the episode sheds light on the applications of focus groups in trial preparation, particularly in determining the order of witnesses and enhancing witness preparation. Michelle emphasizes the importance of using focus groups to establish a sequence for presenting evidence, which can significantly influence juror understanding and case outcomes. The discussion also highlights the value of having an external perspective during witness prep to identify potential communication breakdowns. With these insights, trial lawyers can enhance their strategies and increase their chances of achieving favorable outcomes in court. Listeners are encouraged to stay informed by joining the Trial Lawyer Prep newsletter and leveraging the expertise shared in this episode to elevate their trial game.

In this episode, you will hear:

• Strategic witness preparation and sequencing based on focus group feedback
• Managing financial risks versus benefits of focus group insights
• Role of focus groups in shaping depositions, summary judgment briefs, and evidence presentation
• Techniques for refining opening statements and trial strategies with focus group feedback

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Supporting Resources:

If you have more questions or have an employment matter to talk with Michelle about, please contact her at:

Michelle@mgessnerlaw.com

To learn more about Michelle, please visit her website: Gessner Law PLLC

Don’t want to miss an episode of the podcast? Join the Trial Lawyer Prep Newsletter to get an email straight to your inbox with episodes and resources for witness prep, trial strategy and focus groups. Use this link: https://larricklawfirm.com/connect/

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.

Join us as we delve into the remarkable $22 million verdict achieved by trial lawyer Michelle Gessner against Wells Fargo. Michelle shares her strategic approach to a high-stakes case involving the wrongful termination of a Wells Fargo employee who requested a work-from-home accommodation under the ADA. This episode is packed with insights for trial lawyers, highlighting the value of focus groups in shaping trial strategy and boosting confidence. Discover how focus groups can refine your opening statements and jury selection, even when limited to a 20-minute voir dire. Michelle also discusses the challenges of maintaining focus group confidentiality when faced with aggressive tactics from opposing counsel. Gain valuable knowledge on navigating complex litigation and learn how meticulous preparation can make a significant difference in your courtroom success.

In this episode, you will hear:

• Lessons learned from Michelle Gessner's landmark $22 million verdict against Wells Fargo.
• Leveraging focus groups to build confidence in trial strategies and understand juror perceptions.
• Utilizing focus groups to refine opening statements and determine the most impactful evidence presentation.
• Strategies for effective jury selection with limited voir dire time, emphasizing swift decision-making.
• Protecting focus group footage from opposing counsel's access attempts and maintaining its confidentiality.
• Handling aggressive legal tactics from opponents, including motions to access attorney work product.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

Learn more about Michelle Gessner at: https://www.mgessnerlaw.com/michelle-gessner/#gref

You can reach out to Michelle Gessner via email: michelle@mgessnerlaw.com

To join the Trial Lawyer Prep Newsletter please visit: www.larricklawfirm.com/connect

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.