I can confidently say that the fitness coaching industry is evolving rapidly, and understanding the nuances of online coaching is crucial for success.

In this podcast episode, I had the pleasure of speaking with David Hatt, the owner of MTN Coaching, who has been a coach for over a decade and has built a thriving online fitness and lifestyle coaching company.

David shares his journey from being a personal trainer to becoming a comprehensive coach who focuses on mindset, training, and nutrition—the three pillars of his coaching philosophy.

Throughout the episode, David candidly shares his experiences, including the challenges he faced while building his business and the lessons learned from his mistakes.

He highlights the significance of having a solid support system and the value of continuous learning and adaptation in the ever-changing fitness landscape.

One of the key takeaways from our conversation is the importance of communication and genuine care for clients.

David believes that successful coaching goes beyond just providing workout plans; it involves building relationships and offering unwavering support to help clients achieve their goals.

This approach has led to remarkable transformations for many of his clients, proving that fitness coaching can be a life-changing experience.

-----

The Story Club

Instagram: https://www.instagram.com/thestoryclubpodcast

Youtube: https://www.youtube.com/@iamjonnyrose

LinkedIn: https://www.linkedin.com/in/jonnysrose

David Hatt

Website: https://widgit.bio/mtncoaching

Instagram: https://www.instagram.com/dhatt_mtn

Chapters:

(00:00) - Introduction and Guest Background

(00:28) - The Difference Between a Personal Trainer and a Coach

(01:22) - Importance of Mindset, Training, and Nutrition

(03:45) - Career Progression in the Fitness Industry

(08:46) - Starting Online Coaching

(10:00) - Building the MTN Brand

(10:53) - Misunderstanding of MTN Brand Name

(12:26) - Learning from Mistakes in Business

(13:57) - Biggest Business Mistakes

(15:03) - Challenges of Working with Friends

(15:41) - Importance of Good Accountancy in Business

(16:51) - Current State of the Fitness Industry

(18:10) - Common Mistakes in Fitness Coaching

(19:39) - Impact Beyond Fitness

(20:13) - Evolution of MTN's Online Coaching Programs

(23:47) - Scaling the Business and Team

(26:51) - Maintaining Community in a Growing Business

(28:43) - Dealing with Imitations and Copycats

(30:30) - Dealing with Imitations and Copycats Continued

(31:26) - Maintaining Quality and Customer Satisfaction

(32:24) - Importance of Customer Feedback

(34:21) - Dealing with Business Failures and Setbacks

(36:00) - Coping with Personal Setbacks

(37:36) - Strategies for Recovery and Building Confidence

(39:08) - Advice for Aspiring Coaches and Entrepreneurs

(40:30) - How to Connect with MTN