This week, we look at how some companies advertise to haters.

Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them into marketing gold.

Supercuts took negative comments about cheap haircuts and created a hilarious advertising campaign.

Spirit Airlines gave haters a place to vent – then offered them 8,000 free air miles.

And drink maker Oatly, actually dedicated a website to their haters.

Hosted on Acast. See acast.com/privacy for more information.

This week, we take a whiff of some of the strangest fragrances being marketed today.

Choosing a perfume or cologne is a form of personal expression. What you smell like says something about you.

But does that include bacon perfume? Or mayonnaise cologne?

There’s a fragrance that makes you smell like a bakery, and a soap for men that smells like gasoline.

Uncommon Scents.

Hosted on Acast. See acast.com/privacy for more information.

This week, we talk about some of the most interesting people throughout history – and the fact they all had a consistent personal style.

Consistency is the key to branding, and these famous people all understood that.

We’ll take a look at Julius Caesar, who shocked fellow Romans with the way he dressed and acted.

We’ll examine the incredible popularity of Charlie Chaplin’s “Little Tramp” character that never changed throughout 25 films.

And we’ll talk about celebrities who adopted a singular colour as their personal branding – like Prince and Johnny Cash.

Hosted on Acast. See acast.com/privacy for more information.