In part 1 of this episode, Travis and Mikkel sit down with Christoffer Bak, one of the brilliant minds behind Shaping New Tomorrow, an innovative clothing brand. Christoffer shares invaluable insights into the entrepreneurial mindset that has driven the brand’s success, offering practical advice and strategies for aspiring entrepreneurs.

Key Topics Discussed:

1. The Power of Experimentation:

- Christoffer emphasizes the importance of experimenting in

the early stages of a business. He shares how Shaping New Tomorrow began with

various designs and the iterative process that led to their flagship product,

the "perfect pants."

- Quote: "You have to do that in the beginning,

especially if you start early and don't really know what you're doing."

2. Customer Feedback as a Catalyst for Growth:

- The episode delves into the significance of gathering and

implementing customer feedback. Christoffer recounts how direct interaction

with customers shaped their products and business model.

- Quote: "Understanding your customers is the first

step for all good innovation."

3. Resilience and Adaptability:

- Christoffer discusses the challenges of scaling a business

and the necessity of being resilient and adaptable. He shares stories of

overcoming early setbacks, such as funding issues and product failures.

- Quote: "You gotta try to make something that's sticky

with your customer because it's super hard to get new customers, especially in

the beginning."

4. Building a Strong Company Culture:

- The episode explores the importance of creating a positive

work environment and a strong company culture. Christoffer talks about how

their store became a community hub and the impact of a passionate team.

- Quote: "It’s just about like, yeah, you just feel

taken care of there, and it’s like a fun place to be where you're welcome and

everything."

5. Strategic Decision Making:

- Christoffer offers advice on making strategic business

decisions, such as knowing when to pivot, how to prioritize projects, and the

value of saying no to certain opportunities.

- Quote: "Being able to prioritize and say no to things

is super important."

Notable Quotes:

Travis & Mikkel:

- "The entrepreneurial journey is about constant

learning and adapting. Christoffer's story is a testament to that."

- "Knowing your customer and solving a real problem is

at the heart of successful innovation."

Christoffer Bak:

- "You have to find a way to bring people in that will

believe in your vision, that will contribute to it, and then you need to find a

way to actually give them the responsibility."

- "Innovation is basically just doing things different

and better."

Connect with us and stay updated with the latest episodes:

Travis James Mathers www.linkedin.com/in/travis-james-mathers/

Mikkel Karsgaard www.linkedin.com/in/10xmks/

Christoffer Bak www.linkedin.com/in/christoffer-bak-813134102/