Join us for an exhilarating ride as we follow the journey of three Chico State fraternity brothers who went from struggling entrepreneurs to building 5-Star Nutrition & Defyned Brands into a thriving nutrition empire with over 60 locations and a massive e-commerce presence.  Their secret?  A relentless focus on authenticity and grassroots leadership.  They know that success in business is all about doing things the right way, building genuine relationships, and truly understanding what their customers want and need.

Through their unique approach, they've uncovered the ammo needed to create customized solutions that deliver results with a playbook based on organic tenacity, and they understand that sometimes, less is more.  Their motto - If you're really good at one thing, then be REALLY good at that one thing!

Join us as we explore the biggest revolution in sales – an approach that's ruthlessly authentic and built on the underlying principles of understanding what the customer wants and needs.  This is the beacon of the results, and it's the reason their customers keep coming back.  So, if you're ready to learn how to unleash the power of entrepreneurship and take your business to new heights, then don't miss this exciting journey of three business partners who prove that anything is possible.  Subscribe to our podcast and YouTube channel now and join the revolution!