John speaks with Amazon expert Alex Karagiannis, Founder & CEO of Lezzat, about his journey from being an Amazon seller to founding his agency. They discuss the differences between the US and EU markets, compliance challenges for US sellers looking to expand into Europe, and strategies for launching products in these new marketplaces. Alex emphasizes the importance of understanding local regulations, VAT requirements, and the potential for growth in the European market. He also shares insights on leveraging existing reviews from the US to facilitate product launches in Europe.

Takeaways:

• UK is often the first stop for US sellers due to language similarities.
• Compliance in Europe involves various regulations, including VAT and local language requirements.
• Sellers should assess competitors' packaging to understand compliance needs.
• Amazon EU is a growing market with opportunities for expansion.
• Launching in Europe can be easier with existing reviews from the US market.
• Understanding local regulations is crucial for successful market entry.
• Budgeting for compliance costs is essential for new sellers in Europe.
• Using Amazon Vine can help gather local reviews even with existing US reviews.

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Connect with Alex and Lezzat
Website: www.lezzat.co.uk
Email: info@lezzat.co.uk
Facebook: https://www.facebook.com/Lezzatltd
Linkedin: https://www.linkedin.com/company/lezzat/?viewAsMember=true

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
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