Ever considered the impact of being a podcast guest? In this episode of the Communication Queens podcast, host Kimberly Spencer and seasoned podcaster Cliff Ravenscraft dive into the evolving landscape of podcasting. Cliff, with his extensive experience since 2005, emphasizes the power of podcast guesting for exposure and audience growth. Kimberly, a master communications coach, highlights the importance of storytelling and authenticity in building connections. They discuss overcoming limiting beliefs, the pitfalls of ad-heavy content, and the need for genuine engagement. Together, they provide actionable insights for aspiring podcasters, stressing the value of delivering meaningful content and fostering relationships over mere monetization. Cliff Ravenscraft a Master Business Coach, Mentor & Speaker. His focus is to help you break free from any beliefs and/or behaviors that are holding you back from living the life of your dreams and doing the work you feel most called to do in this world. What you will learn from this episode… Evolution and trends in podcasting since its inception.The significance of podcast guesting for gaining exposure and building a following.The impact of storytelling and authenticity in podcast guesting.The importance of providing value and nurturing relationships with audiences.Concerns about the increasing prevalence of advertisements in podcasts.Strategies for effective outreach and securing podcast guest spots.The role of personal stories in creating connections with listeners.Overcoming limiting beliefs related to earning money in podcasting.The necessity of capturing listener attention in the first few seconds of an episode.The collaborative nature of the podcasting community and sharing resources for improvement. Enjoy, sovereigns! Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or your other favorite podcast listening platform. You can also watch the episode on Youtube. Moments of Note: Introduction to Podcasting Trends (00:00:00) Cliff discusses the vast number of podcasts and the potential follower growth through guest appearances. Welcome to Communication Queens (00:00:50) Kimberly introduces the podcast and its purpose for leaders and speakers to share their stories. Book Announcement (00:01:13) Kimberly shares her excitement about her book release, focusing on podcast guesting strategies. Cliff's Podcasting Journey (00:02:36) Cliff reflects on his long experience in podcasting and the changes he has witnessed. Podcasting's Early Adoption (00:02:56) Cliff discusses the initial growth of podcasting, particularly its adoption by Apple. Podcasting's Peak and Misconceptions (00:04:43) Cliff addresses the misconception that podcasting peaked in 2008 and its ongoing relevance. Trends in Podcasting Platforms (00:05:48) Cliff mentions the involvement of tech giants like Microsoft and Google in podcasting. YouTube and Podcast Confusion (00:06:01) Cliff critiques the blending of podcasting definitions with YouTube's content format. The Impact of 'Serial' on Podcasting (00:07:55) Cliff highlights how the podcast 'Serial' popularized the medium, particularly true crime. Advertising Trends in Podcasting (00:08:56) Cliff discusses the rise of ads in podcasts and listener frustrations with excessive advertising. Monetization Beyond Ads (00:09:04) Kimberly emphasizes the importance of providing value in podcasting beyond just monetization. Host Endorsements vs. Standard Ads (00:11:04) Kimberly contrasts effective host endorsements with generic advertisements in podcasts. Challenges in Podcast Advertising (00:12:08) Cliff shares concerns about the sustainability of traditional advertising models in podcasting. Trends in Podcast Guesting (00:16:01) Cliff discusses the growing trend of podcast guesting and its value for exposure. The Impotance of Being a Podcast Guest (00:16:54) Cliff emphasizes that podcast guesting is a powerful strategy for reaching target audiences. Maximizing Podcast Guesting Opportunities (00:20:42) Cliff explains how being a guest can lead to significant follower and client growth. Intentions Behind Podcast Guesting (00:21:15) Kimberly stresses the need for genuine intentions and value delivery when guesting. Clarity in Podcast Guesting Goals (00:22:16) Cliff advises on understanding your audience and goals for effective podcast guesting. Podcast Guesting Strategies (00:23:30) Cliff discusses hiring experts for effective podcast guesting and avoiding generic outreach. Coaching and Communication Skills (00:24:38) Kimberly emphasizes the importance of storytelling and coaching in enhancing communication skills for podcasting. Building Audience Relationships (00:25:15) Kimberly explains the need for podcasters to connect with audiences through relatable storytelling. The Importance of Storytelling (00:26:39) Cliff highlights storytelling as essential for creating intimacy and connection with podcast audiences. Kimberly's ...
