VMJPod

Auteur(s): VideoMyJob (Brittany Anderson & Megan Alexander)
  • Résumé

  • VideoMyJob Podcast hosts Brittany Anderson, and Megan Alexander talk all things talent attraction and employer branding to unveil the inner workings of what it means to bring organisations and candidates alike, a genuinely valuable experience.

    © 2024 VMJPod
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Épisodes
  • 31 [Expert] Building a Purpose-Driven EVP that Connects Inside and Out | Bryan Chaney
    Feb 20 2025

    In this episode, Bryan Chaney, People Experience Communications and Talent Brand at Crunchyroll, shares the journey of crafting a meaningful EVP that resonates both internally and externally. .

    Bryan walks us through his process, from research and focus groups to the development of core themes that reflect the values of the people, the work, and Crunchyroll’s role in the anime world. Hear how storytelling takes center stage as the company uses authentic employee experiences to bring the EVP to life across multiple channels and formats.

    Key Takeaways:

    • Aligning the EVP with company purpose, internal culture and business strategy
    • The importance of engaging the right stakeholders from the beginning and using language that resonates
    • Capturing authentic employee stories that connect with people inside and outside the organisation
    • Leveraging multiple channels and formats for maximum, long-lasting impact
    • Measuring success through continuous employee engagement and communication metrics

    Join us as Bryan reflects on the ongoing journey of EVP development and the power of telling the story from within.

    If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

    Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

    Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

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    40 min
  • 30 [Customer] Boosting Graduate Engagement with Authentic Employee Videos | Poncho Rivera-Pavon
    Nov 28 2024

    In this episode of the VMJPod, host Megan Alexander has Poncho Rivera-Pavon (a senior consultant in the employer branding team at Deloitte Australia), back for a follow-up on how they’re boosting their graduate engagement through authentic employee stories.

    Last time, we explored how Deloitte joined VideoMyJob's Pilot Program to create 102 branded employee videos in just 4 days, giving graduates an inside look at company culture, mentorship, and more.

    This time, Poncho is sharing the impact those videos had on graduate engagement, including how time spent on their GradConnection page doubled, and how the videos became key conversation starters in job interviews.

    We also talk about what’s next for Deloitte’s recruitment strategy, including repurposing content, capturing new stories, and continuously aligning their message with what graduates care about most.

    Jump to Key Highlights:

    00:00:02
    Interview with Poncho Rivera-Pavon on their company or companies

    00:00:27
    Deloitte Pilot Program Follow-Up Conversation with Poncho Rivera-Pavon

    00:01:17
    Efficient Video Production Process with VideoMyJob

    00:02:42
    Efficient Video Processing for Recruitment Marketing

    00:04:08
    Impact of Employee Stories on Recruitment Efforts

    00:05:42
    Graduates Interested in Employee Stories at Deloitte

    00:07:30
    Success in Engaging Graduate Audience through Video Content

    00:08:49
    Discussion on Marketing Success Metrics

    00:11:04
    Using Video Content to Enhance Employee Engagement

    If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

    Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 90-day pilot program.

    Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

    Voir plus Voir moins
    14 min
  • 29 [Expert] The Future of Scalable Video Workflows for your Employee Stories | Edan Haddock & David
    Sep 17 2024

    In this episode of the VMJPod (in collaboration with Rubberband podcast), host Edan Haddock is joined by David Maccicocca and Gavin Lamb from VideoMyJob.

    They discuss the evolution of VideoMyJob from the three-button mobile app for job ads through to the enterprise-ready employee story video platform that we are today.

    Listeners can expect to hear VMJ's origin story and the duct-taped version of the product that was launched back in 2016. Learn how customers led VMJ away from the single use case of video job ads, towards employee-led storytelling

    Plus you’ll get an exclusive look under the hood at the latest innovation helping talent teams around the world better communicate their culture and values

    Key Discussion Points:

    - How VideoMyJob evolved from a basic 3-button video job ad app to a robust platform for enterprise-level video campaigns (00:05:49)

    - Using employee stories beyond recruitment marketing to communicate culture, values, employer brand (00:07:11)

    - Capturing diversity of perspectives with authentic employee stories (00:09:36) - VideoMyJob's built-in security, controls, and branding features (00:24:06)

    - Campaigns feature to easily manage and track video content at scale (00:25:59)

    - AI auto-editing to instantly apply branding with no editing required (00:32:46)

    - Storyfeed feature to curate video libraries searchable by topics and themes (00:34:04)

    - Case study: Deloitte and VideoMyJob increased grad program applications 50% (00:13:47)

    - Case study: How Halion activates employee stories on LinkedIn (00:39:35)

    If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

    Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 90-day pilot program.

    Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

    Voir plus Voir moins
    48 min

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