In this episode of the VMJPod, host Megan Alexander has an engaging conversation with Shani Jarvis (General Manager of People & Culture) from Anglicare WA. She shares her organisation's transformative journey with VideoMyJob's pilot program.

Discover how VideoMyJob empowered Anglicare WA to showcase their authentic employee experiences and bring their Employee Value Proposition (EVP) to life.

00:01:25 - The need for a revitalised EVP and employee storytelling
00:05:56 - Challenges in creating employee content before VideoMyJob
00:11:16 - The VideoMyJob pilot program process and outcomes
00:15:49 - Empowering employees to share their stories
00:20:56 - Adoption challenges and creative solutions
00:26:43 - Early metrics and outcomes from using VideoMyJob
00:28:55 - Overall experience and recommendation

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

In this episode, Bryan Chaney, People Experience Communications and Talent Brand at Crunchyroll, shares the journey of crafting a meaningful EVP that resonates both internally and externally. .

Bryan walks us through his process, from research and focus groups to the development of core themes that reflect the values of the people, the work, and Crunchyroll’s role in the anime world. Hear how storytelling takes center stage as the company uses authentic employee experiences to bring the EVP to life across multiple channels and formats.

Key Takeaways:

• Aligning the EVP with company purpose, internal culture and business strategy
• The importance of engaging the right stakeholders from the beginning and using language that resonates
• Capturing authentic employee stories that connect with people inside and outside the organisation
• Leveraging multiple channels and formats for maximum, long-lasting impact
• Measuring success through continuous employee engagement and communication metrics

Join us as Bryan reflects on the ongoing journey of EVP development and the power of telling the story from within.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

In this episode of the VMJPod, host Megan Alexander has Poncho Rivera-Pavon (a senior consultant in the employer branding team at Deloitte Australia), back for a follow-up on how they’re boosting their graduate engagement through authentic employee stories.

Last time, we explored how Deloitte joined VideoMyJob's Pilot Program to create 102 branded employee videos in just 4 days, giving graduates an inside look at company culture, mentorship, and more.

This time, Poncho is sharing the impact those videos had on graduate engagement, including how time spent on their GradConnection page doubled, and how the videos became key conversation starters in job interviews.

We also talk about what’s next for Deloitte’s recruitment strategy, including repurposing content, capturing new stories, and continuously aligning their message with what graduates care about most.

Jump to Key Highlights:

00:00:02
Interview with Poncho Rivera-Pavon on their company or companies

00:00:27
Deloitte Pilot Program Follow-Up Conversation with Poncho Rivera-Pavon

00:01:17
Efficient Video Production Process with VideoMyJob

00:02:42
Efficient Video Processing for Recruitment Marketing

00:04:08
Impact of Employee Stories on Recruitment Efforts

00:05:42
Graduates Interested in Employee Stories at Deloitte

00:07:30
Success in Engaging Graduate Audience through Video Content

00:08:49
Discussion on Marketing Success Metrics

00:11:04
Using Video Content to Enhance Employee Engagement

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!