Join us on this week's episode of The Laura Show as we discuss the team that is required in order to build a successful Online Influencer Brand. Rachel Ostro, CEO of Valeria Inc. which includes the Personal Brands of Valeria Lipovetsky and Gary Lipovetsky, talks about best practices to grow your audience.

Tune is as Rachel provides us with the strategy that has helped grow their audience to over 6.5 million across multiple social media platforms, generating over $14 million dollars.

The creator economy opportunity is wide open, and is, in fact, expected to grow exponentially in the the next 10 years.

If you want to learn more about Rachel's business to help new content creators, be sure to follow @creator.method.

You can find both Laura and Rachel on Instagram!
Rachel Ostro @rachostro
Laura Stewart @laurastewartto

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Key Moments:

00:00:00 - Starting with a light-hearted introduction and moving into discussions on the dynamic nature of the industry and personal choices in content creation.

00:00:45 - Exploring the various roles within a content team, from CEO to team members, and addressing the motivations and challenges in balancing creativity with business needs.

00:03:01 - Focusing on the necessity of failure, approaching content creation as a business, and the importance of consistency and authenticity in content topics.

00:07:18 - Discussing how to engage and build a community through content and make a lasting impact with thoughtful content strategies.

00:10:30 - Delving into the role of data in shaping content strategy and ensuring longevity and sustainability in content creation efforts.

00:17:00 - Handling negativity and backlash on social media, and strategies for maintaining a positive online presence.

00:19:50 - Navigating the complexities of gaining brand partnerships, and the journey of building a personal brand through content.

00:23:24 - Insights into starting a content-focused business, and advice for new content creators on entrepreneurship and content creation.

00:36:37 - Introducing the Creator Method, a new venture for supporting content creators, and sharing personal reflections and decisions to create public content.

00:45:54 - Concluding with final advice for content creators, the importance of community and network, and future outlooks on the content creation industry.
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