Is being a 'Professional Namer' a real job? You bet it is!

I'm interviewing Alexandra Watkins, the Founder of Eat My Words and The Branding Pro Who Made Wendy’s Baconator A Household Name. Pretty neat, right?

Alexandra Watkins is a leading and outspoken authority on brand names with buzz.

For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google.

Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine.

Her personal "Name Hall of Fame" includes Wendy's Baconator, Neato robotic vacuum, Burger King’s Mac n’ Cheetos, Spanish language school Gringo Lingo, and frozen yogurt franchise Spoon Me.

We talk about:

• The Importance of Naming
• Your brand name shouldn’t look like someone got drunk and played scrabble
• Why is naming a brand important
• Choosing a name that incorporates surprise, entertaining elements, and dopamine
• Whether brand names influence purchases, or not
• The painful consequences of bad branding
• When to invest in hiring help
• Whether your brand name can make or break you
• How to even START the brainstorming process of a brand name
• Why do we get SO tripped up with naming.
• And more!

Connect with Alexandra: https://eatmywords.com/our-chefs/alexandra-watkins-brand-name-consultant/

Connect on LinkedIn: https://www.linkedin.com/in/alexandrawatkins/

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

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Today, we are delving into the crucial topic of building trust and becoming a better marketing strategist in your own business.

There is nobody more qualified to chat about this topic than Jonathan Goodman, founder of the Personal Trainer Development Center.

In this episode, Jonathan sheds light on everything that is WRONG with modern marketing right now.

In particular, we chat about...

• avoiding the pitfalls of over-reliance on social media
• creative marketing strategies designed to engage and build trust within your local community
• the high-risk route of chasing internet fame
• the “Triangle of Trust” model from Jonathan's book
• philosophies regarding friendship dynamics in business
• why offline word-of-mouth referrals surpass social media success
• the importance of quality over quantity in client acquisition

If you love this episode, you should grab a copy of Jonathan's Book called The Obvious Choice.

No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms.

Jonathan Goodman—one of the world's leading experts on helping people simplify their business—reveals proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding your customers.

Follow Jonathan Goodman:

• Twitter: @itscoachgoodman
• Instagram: @itscoachgoodman
• YouTube: Jonathan Goodman
• LinkedIn: Jon Goodman
• Podcast: The Obvious Choice
• Weekly Newsletter: 5 Reps on Friday

Get Jonathan’s Latest Book:

The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose

We're BACK with Season 15, baby!

Not only are we celebrating 15 seasons of the podcast, but we're also celebrating 7 years of the Visionary Life Podcast.

Yes, you read that right. We have been creating, producing, and sharing weekly episodes for 7 whole years.

I still remember when I started this podcast with NO clue what I was doing, and I would travel around Toronto on public transit and show up at people's studios, offices, apartments and bring them to my tiny bachelors apartment to record with a $150 microphone.

Let's just say, a lack of equipment didn't ever hold me back!

7 years later, we're still here and I think we've made some SIGNIFICANT upgrades.

Let's get into this weeks episode where I share some New Years Update + Marketing Predictions for 2025.

Some of the trends discussed include:

• why memberships are slowly dying off
• a return to supporting our local community and boost in IRL events
• having friends who are entrepreneurs is vital
• should you worry about scaling if you're not even making money?
• and so much more

GET ON THE WAITLIST FOR OUR MARCH EVENT: https://www.kelseyreidl.com/paris2025

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose