Send us a text

Marketing automation has come a long way, evolving from basic email campaigns into sophisticated, multi-channel ecosystems that integrate SMS, ads, and websites. However, not all platforms cater equally to businesses of different sizes. Enterprise-grade solutions offer advanced workflow security and unified customer insights, while many SMB-focused tools, like MailChimp, often fall short in these areas. Without robust data traceability, smaller businesses struggle to manage diverse customer personas and communication preferences effectively. As competition intensifies, the question remains: is MailChimp keeping pace with the demands of modern marketing automation, or is it lagging behind in a rapidly advancing landscape?

In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of MailChimp’s capabilities. We covered many grounds, including where MailChimp might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of MailChimp.

Background Soundtrack: Away From You – Mauro Somm

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Send us a text

With 2025 shrouded in uncertainty, one thing remains certain: executives must craft IT budgets that strike the right balance between innovation and financial discipline. Rapid technological advancements present a double-edged sword—overspending on ineffective solutions can drain resources, while underinvestment risks falling behind the competition. To navigate this landscape, leaders must align IT spending with long-term business objectives, ensuring flexibility to adapt to emerging trends without unnecessary expenditures. Strategic planning today will determine whether companies thrive in the future or scramble to keep up with industry shifts.

In this episode, Sam Gupta engages in a LinkedIn live session with Brian Jackson, with InfoTech Research to provide insights into tech trends for 2025 and what executives need to know to plan their digital transformation initiatives..

Background Soundtrack: Away From You – Mauro Somm

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Send us a text

Selecting the right construction ERP system in 2025 requires a deep understanding of a company’s unique operational needs, as no single solution fits all. While smaller firms may struggle with overly complex platforms, larger enterprises often demand robust functionalities that extend beyond core construction workflows. The integration of real estate management, field services, and subcontractor coordination adds layers of complexity, making it critical to evaluate whether an ERP natively supports these functions or relies on third-party add-ons. Additionally, businesses must consider the scale and nature of their projects—whether large-scale infrastructure development or small renovation jobs—as ERP suitability varies based on project scope. With industry-specific needs ranging from developer-focused solutions to nonprofit construction management, the right ERP choice hinges on aligning technology with business strategy.

In this episode, our host, Sam Gupta, discusses the top 10 Construction ERP Systems in 2025. He also discusses several variables that influence the rankings of these Construction ERP Systems. Finally, he shares the pros and cons of each Construction ERP System.

Background Soundtrack: Away From You – Mauro Somm

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Send us a text

Collaborative project management is experiencing rapid growth, with several vendors now exceeding $1 billion in ARR, yet challenges around security, pricing, and usability persist. While these platforms promise seamless coordination, customers often find implementation more complex and costly than expected, with steep licensing fees and unpredictable deployment expenses. Despite these hurdles, certain industries and use cases demand the flexibility and scalability that only specialized platforms like Smartsheet can provide. As businesses navigate these trade-offs, understanding the true cost and security implications of collaborative project management tools is essential for making informed investment decisions.

In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Smartsheet’s capabilities. We covered many grounds, including where Smartsheet might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Smartsheet.

Background Soundtrack: Away From You – Mauro Somm

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Send us a text

The CrowdStrike incident has shed light on the hidden risks within software supply chains, prompting companies to reevaluate their security posture and the role of software bills of materials (SBOMs). While some may view this as an isolated event, the reality is that vulnerabilities within supply chains are often deeper and more complex than they initially appear—especially as AI-driven advancements introduce even greater dependencies and potential attack surfaces. Despite this growing risk, many buyers still overlook SBOMs when selecting software solutions, failing to recognize their critical importance for transparency, security, and regulatory compliance. As software ecosystems become increasingly intricate, organizations must prioritize SBOMs to mitigate risks, ensure accountability, and safeguard their digital infrastructure against evolving threats.

In this episode, Sam Gupta engages in a LinkedIn live session with Matt Van Itallie, Founder and CEO of Sema to provide insights into why understanding software BOMs is critical and how that can help with risk management.

Background Soundtrack: Away From You – Mauro Somm

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Send us a text

When evaluating the top 10 distribution ERP systems in 2025, businesses must consider solutions tailored to their specific industry, operational model, and technological needs. Our rankings account for a diverse range of ERP products, recognizing that distribution-centric businesses—whether in industrial supply, FMCG, or e-commerce—require different features for optimal performance. Some ERPs focus exclusively on distribution, while others integrate manufacturing, field services, or retail functionalities, making the selection process more nuanced. Additionally, physical presence matters, as warehouse-based operations demand different capabilities than online-only distributors. Factors like fleet management, logistics, and ecosystem strength further shape ERP suitability. By analyzing key criteria such as market positioning, product roadmaps, and adaptability, our list highlights the best ERP solutions for evolving distribution needs in 2025.

In this episode, our host, Sam Gupta, discusses the top 10 Distribution ERP Systems in 2025. He also discusses several variables that influence the rankings of these Distribution ERP Systems. Finally, he shares the pros and cons of each Distribution ERP System.

Background Soundtrack: Away From You – Mauro Somm

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Send us a text

The media and entertainment industry has long resisted traditional ERP and project management software, favoring the flexibility of spreadsheets to accommodate its dynamic workflows. Standard enterprise solutions often felt too rigid, stifling the creative process rather than supporting it. This resistance made change management particularly challenging, as creative teams prioritized fluidity over structure. However, platforms like Airtable have transformed the landscape by introducing a new category of flexible, database-driven collaboration tools. By blending the simplicity of spreadsheets with the power of relational databases and automation, Airtable has unlocked a previously untapped market, proving that software can adapt to creativity rather than constrain it.

In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Airtable’s capabilities. We covered many grounds, including where Airtable might be a a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Airtable.

Background Soundtrack: Away From You – Mauro Somm

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Send us a text

The challenge of implementing complex enterprise systems has persisted for years, with early solutions like BPM struggling to reach full maturity. However, the rapid evolution of AI and the increasing availability of data are reshaping this landscape. The once-elusive goal of achieving end-to-end traceability—from business capabilities to technical execution—has remained largely unfulfilled, but AI-driven automation and intelligent workflows may finally bridge the gap. As a result, enterprise software vendors are increasingly embedding adoption platforms within their architectures, recognizing that streamlined onboarding, automation, and real-time insights are essential for ensuring successful implementation. This shift signals a move toward more intuitive, AI-powered enterprise solutions that enhance usability, efficiency, and long-term adoption.

In this episode, Sam Gupta engages in a LinkedIn live session with Krishna Dunthoori, CEO at Apty, to provide insights into digital adoption platform trends and their evolution.

Background Soundtrack: Away From You – Mauro Somm

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.