• WRITER 641: Joe Aston on his tell-all book on Qantas, ‘The Chairman’s Lounge’

  • Dec 9 2024
  • Durée: 53 min
  • Podcast

WRITER 641: Joe Aston on his tell-all book on Qantas, ‘The Chairman’s Lounge’

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  • Résumé

  • Fasten your seatbelts and stow those tray tables, as we interview Joe Aston about his latest book, The Chairman's Lounge – The inside Story of How Qantas Sold Us Out. Joe is a former Australian Financial Review columnist and he discusses his experience writing about Qantas, its CEO and the company’s public branding crisis. He also shares insights on journalism, research and balancing objective reporting with creating a compelling narrative.

    00:00 Introduction
    03:36 Nat Newman’s writing tip
    08:50 WIN! Murdle Australia by G.T. Karber
    11:16 Word of the week: ‘penetralia’
    12:32 Writer in residence: Joe Aston
    21:10 Joe’s switch from corporate life to journalism
    27:25 The evolution of journalism
    28:04 The pressure of producing quality content
    29:02 Balancing reporting and opinion
    31:18 The role of CEOs in public perception
    34:06 Joe’s experience writing his book
    37:28 Research versus the writing process
    42:34 Future plans and new ventures
    49:02 Joe’s advice for aspiring authors
    50:50 Final thoughts

    Read the show notes

    Connect with Valerie and listeners in the podcast community on Facebook
    Visit WritersCentre.com.au | ValerieKhoo.com

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