Épisodes

  • Fake amazon reviews and ways to navigate through them.

    Fake amazon reviews and ways to navigate through them.
    Feb 3 2025
    Fake Amazon reviews are a growing issue impacting consumer trust and marketplace integrity. In this Podcast Episode, Loren Weisman, a brand communications strategist, dives into how these deceptive practices affect online reputation and brand safety.

    Learn actionable strategies for spotting fake reviews, protecting your brand integrity, and navigating e-commerce challenges in this podcast episode of Wait What Really OK. These insights are essential for maintaining trust metrics and ensuring review authenticity in today’s competitive digital landscape. Fake reviews can mislead buyers and harm legitimate businesses.

    This episode explores how they influence product rankings, sales, and consumer insights. Discover fraud detection tools and review management techniques to safeguard your business ethics and market positioning. Whether you’re focused on local commerce in Orlando or broader e-commerce strategies, understanding how to handle fake reviews is critical for buyer protection and brand communications.

    Listen to this Episode from Loren Weisman and the Podcast Wait What Really Ok to learn how to strengthen your online reputation while supporting honest practices in e-commerce. From exposing the fake Amazon reviews industry to offering online shopping advice, this video delivers practical steps for building digital trust. Entrepreneurs, small business owners, and local businesses in Orlando can all benefit from these tips on marketplace integrity and consumer protection.
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    13 min
  • First Discovery steps I take with clients and onboarding approaches

    First Discovery steps I take with clients and onboarding approaches
    Jan 10 2025
    The discovery process is a critical step in client onboarding for me. In this podcast, Loren Weisman explains The Secret Sauce of sorts to my Client Onboarding: My Initial Discovery Steps Explained.
    I share my way on how to conduct effective discovery calls and implement actionable onboarding strategies to align with client needs. I also explore transparent client communication and the importance of building client trust from the first interaction.

    To me, client onboarding requires clear objectives and a structured approach. This podcast outlines how I use a personalized client onboarding checklist to streamline processes and enhance client engagement. I share how small business onboarding tips and transparent communication can improve collaboration and set the foundation for successful partnerships. So, whether you’re focused on Orlando business consulting or broader onboarding strategies, these are they steps I take and may be some strong steps for you to consider using as well.

    Listen to gain insights into refining your client onboarding process while implementing discovery steps that prioritize authenticity. From mentorship guidance to actionable tactics, this podcast provides tools for creating meaningful connections with clients.

    Subscribe for more tips on building client trust, enhancing onboarding strategies, and optimizing communication with Loren Weisman.
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    10 min
  • Where has all the vetting gone? WWROK with Loren Weisman

    Where has all the vetting gone? WWROK with Loren Weisman
    Nov 5 2024
    Where Has All the Vetting Gone? Why Don’t People Double Check What They Are ToldIn this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, explores the decline of vetting in hiring, collaborations, and partnerships.

    He discusses how a lack of source verification and expert validation can harm brand credibility and reputation management. Learn why vetting is essential for building trust and ensuring alignment in business decisions.Loren shares practical steps to improve vetting practices for entrepreneurs, small business owners, and startups. Discover how expert positioning, reputation tactics, and credibility channels can protect your brand from costly mistakes.

    This episode also covers actionable strategies for validating credentials, assessing expertise, and amplifying credibility to strengthen your partnerships and collaborations.Whether you’re focused on content credibility, brand amplification, or expert outreach, this episode provides insights to enhance your decision-making process.

    Loren highlights how effective vetting supports brand validation, expert insights, and long-term reputation management.

    Listen to the Wait What Really OK podcast on Apple Podcasts, Pandora, Spotify, and other platforms where podcasts are available. Subscribe today for more episodes on reputation insights, communications science, and credibility tactics.
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    13 min
  • Discerning and Defining a product manager role

    Discerning and Defining a product manager role
    Aug 16 2024
    Product Manager: One of the Most Misunderstood Roles in TechIn this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, and Derrick Boudwin discuss the essential role of a product manager.

    They explore how product management impacts product execution, product strategy, and performance metrics. Learn how understanding product visioning and roadmapping tools can help businesses improve their product leadership and decision-making processes.This episode provides actionable insights into defining the product manager role within teams.

    Loren and Derrick explain how product managers contribute to product design, data-driven decisions, and performance insights. Discover how aligning product management with business goals can enhance product analytics, drive product vision, and improve overall product performance.Whether you're an entrepreneur, startup founder, or tech professional, this episode offers practical advice on hiring for the role, crafting a strong product manager resume, and understanding the day-to-day responsibilities of a product manager.

    Learn how design thinking and product metrics can support better outcomes for your team and business strategy.Listen to the Wait What Really OK podcast on Apple Podcasts, Pandora, Spotify, and other platforms where podcasts are available. Subscribe today for more episodes on brand communications, tech strategies, and actionable insights.
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    31 min
  • Google it or googling it does not provide authority answers

    Google it or googling it does not provide authority answers
    Feb 8 2024
    Popularity and Hype Over Authority and Truth: How Google Search Has Lost Credibility

    In this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, discusses the shift in Google search results from authority and truth to popularity and hype. He examines how this impacts branding, marketing credibility, and digital trust. Learn why relying solely on Google search may not provide credible marketing info or trusted signals for your brand.

    Loren shares actionable strategies to navigate the challenges of content credibility and digital reputation. Discover how to evaluate marketing transparency, build brand integrity, and amplify trusted marketing practices. He explains the importance of identifying credible brands and leveraging growth marketing tactics to establish digital trust while avoiding misinformation.


    This episode offers insights into creating credible content, strengthening personal brands, and improving market credibility. Loren highlights how trusted signals and digital integrity can enhance your branding efforts while navigating the evolving landscape of search engine reliability.

    Listen to the Wait What Really OK podcast on Apple Podcasts, Pandora, Spotify, and other platforms where podcasts are available. Subscribe today for more episodes on branding insights, credible marketing tactics, and reputation management.
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    17 min
  • Artificial Intelligence Statement from FSG. How we use AI.

    Artificial Intelligence Statement from FSG. How we use AI.
    Feb 8 2023
    In this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, shares insights into FSG's approach to artificial intelligence. Learn how FSG uses AI tools transparently and ethically to support businesses while maintaining trust and authenticity. Loren discusses responsible AI for business, emphasizing transparency in AI use and the importance of vetting generative AI content.

    Discover practical strategies for leveraging AI marketing tools, marketing automation, and growth hacking AI to enhance your brand. This episode highlights how faith-driven technology and data-driven AI can align with ethical standards while driving growth. Loren explains how transparent AI practices can build trust and credibility in branding, marketing, and business operations.

    Whether you're exploring faith-based tech, generative AI vetting, or trustworthy AI solutions, this episode offers actionable advice for integrating AI into your business responsibly. From faith-driven innovation to growth marketing strategies, Loren provides insights that resonate with entrepreneurs, startups, and established businesses alike.

    Listen to the Wait What Really OK podcast on Apple Podcasts, Pandora, Spotify, and other platforms where podcasts are available.
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    10 min
  • What is a messaging and optics strategist?

    What is a messaging and optics strategist?
    Jan 2 2023
    What is a messaging and optics strategist? This episode of the Wait What Really OK Brand Communications and Optics Podcast, hosted by Loren Weisman, dives into the role and value of a messaging and optics strategist. It explores how strategic messaging, branding insights, and optics consulting can strengthen the foundation of a brand, product, business, or story.

    A messaging and optics strategist evaluates communication patterns, message clarity, and perceptions across online and offline platforms.

    Through research analysis and messaging tactics, they identify gaps, align objectives, and create a blueprint for effective messaging solutions. This process enhances brand clarity, market engagement, and strategic messaging while reducing unnecessary marketing costs.In this unscripted episode,

    Loren Weisman shares actionable insights into market messaging, engagement frameworks, and optics consulting to help businesses refine their approach.

    Recorded using MOTIV Audio with light mastering on BandLab, this podcast provides practical strategies for improving branding efforts and engagement tactics.The Wait What Really OK Podcast is available on Apple Podcasts, Pandora, Spotify, and many other platforms where you find podcasts
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    20 min
  • Are most motivational and business coaches bad for you?

    Are most motivational and business coaches bad for you?
    Dec 8 2022
    Are most motivational and business coaches bad for you? In this episode of the Wait What Really OK, Brand Communications and Optics Podcast, Loren Weisman dives into the risks of trusting coaches who rely on hype instead of expertise. He questions the qualifications of many motivational and business coaches, exposing how some use flashy marketing tactics to appear credible while lacking real-world experience. Loren challenges listeners to think critically about who they trust with their business and personal growth.

    The episode highlights the dangers of false promises made by coaches who guarantee success without a solid foundation. Loren explores how some individuals claim they can help anyone achieve financial freedom, raising concerns about the moral implications and lack of accountability in such claims. He compares traditional therapy with motivational coaching, emphasizing the difference between years of education and quick certifications. Loren stresses the need for authenticity, education, and experience when selecting a coach or consultant.

    In his closing remarks, Loren shares practical advice on vetting coaches. He urges listeners to look beyond surface-level credentials and flashy marketing. Instead, he emphasizes the importance of choosing someone with a proven track record, genuine expertise, and a commitment to helping others. This episode is packed with actionable insights for anyone considering hiring a coach or consultant to support their goals.
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    21 min