Épisodes

  • Fake amazon reviews and ways to navigate through them.

    Fake amazon reviews and ways to navigate through them.
    Feb 3 2025
    Fake amazon reviews and ways to navigate through them.

    Wait What Really OK Season 10, Episode 5, Show 145.
    *
    Loren Weisman
    A Brand Communications & Optics Strategist

    Illuminating Authoritative Intelligence & Amplifying Authentic Experts.

    Growing, grafting and branching a brand with a clear and transparent foundation that aligns its messaging, optics, content, communication, perceptions and presence, can offer the greatest chance for the desired response.

    This is done through strategic blueprinting across the array of branding, development, communication, organization, messaging, marketing and moral strategies in order to build the most solid and sound foundation possible.

    By focusing on highlighting truth over hype, while organizing and harmonizing the creativity, honesty, transparency, clarity and uniformity, the deliverable stands out with truth and respect. This is not for those trying to appear as experts with no experience or ability. This is only for experts with genuine authority that are looking to stand out in today’s world both online and off.

    © 2025 Loren Weisman. All Rights Reserved ® ℗
    Fake amazon reviews and ways to navigate through them.
    Voir plus Voir moins
    13 min
  • First Discovery steps I take with clients and onboarding approaches

    First Discovery steps I take with clients and onboarding approaches
    Jan 10 2025
    First Discovery steps I take with clients and onboarding approaches.

    Wait What Really OK Season 10, Episode 4, Show 144.
    *
    Loren Weisman
    A Brand Communications & Optics Strategist

    Illuminating Authoritative Intelligence & Amplifying Authentic Experts.

    Growing, grafting and branching a brand with a clear and transparent foundation that aligns its messaging, optics, content, communication, perceptions and presence, can offer the greatest chance for the desired response.

    This is done through strategic blueprinting across the array of branding, development, communication, organization, messaging, marketing and moral strategies in order to build the most solid and sound foundation possible.

    By focusing on highlighting truth over hype, while organizing and harmonizing the creativity, honesty, transparency, clarity and uniformity, the deliverable stands out with truth and respect. This is not for those trying to appear as experts with no experience or ability. This is only for experts with genuine authority that are looking to stand out in today’s world both online and off.

    * © 2025 Loren Weisman. All Rights Reserved ® ℗ *
    Voir plus Voir moins
    10 min
  • Where has all the vetting gone? WWROK with Loren Weisman

    Where has all the vetting gone? WWROK with Loren Weisman
    Nov 5 2024
    Where has all the vetting gone is S.10 E.3 n.143 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by Messaging and Optics Strategist Loren Weisman.

    This was unscripted and in the moment. One take. One shot. All mistakes still in there.
    No Generative AI used for the content. Recorded on MOTIV Audio and a light mastering on BandLab, posted onto Spreaker and distributed from there.
    *
    Loren Weisman
    A Brand Communications & Optics Strategist

    Illuminating Authoritative Intelligence & Amplifying Authentic Experts.

    Growing, grafting and branching a brand with a clear and transparent foundation that aligns its messaging, optics, content, communication, perceptions and presence, can offer the greatest chance for the desired response.

    This is done through strategic blueprinting across the array of branding, development, communication, organization, messaging, marketing and moral strategies in order to build the most solid and sound foundation possible.

    By focusing on highlighting truth over hype, while organizing and harmonizing the creativity, honesty, transparency, clarity and uniformity, the deliverable stands out with truth and respect. This is not for those trying to appear as experts with no experience or ability. This is only for experts with genuine authority that are looking to stand out in today’s world both online and off.

    * © 2024 Loren Weisman / All Rights Reserved ® ℗ *
    Voir plus Voir moins
    13 min
  • Discerning and Defining a product manager role

    Discerning and Defining a product manager role
    Aug 16 2024
    Discerning and Defining a product manager Role is S.10 E.2 n.142 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by Messaging and Optics Strategist Loren Weisman.

    Derrick is the guest on this episode of Wait What Really OK. Together Loren and Derrick dig in to the ins, outs, ups and downs of Product Managers.

    In this episode, Derrick helps with the discerning and defining when it comes to an effective product manager as well as some red flags to watch out for and many of the attributes to look for. This podcast is raw, real and true. Done in one take, a little EQ and up… Proud of the flubs, the ums and the uhs.

    This was unscripted and in the moment. Derrick did not have the questions in advance.

    Derrick Boudwin is a Qualified Director of Product Engineering with over 15 years experience leading international cross-functional teams, using people-centric strategies to develop software resulting in successful, patented, and disruptive products.

    Derrick is also versed in the Programming Languages of Python, Bash, Visual Basic, Powershell, SQL, Ruby, Java as well as being familiar with Tools and Technologies that include AWS, GCP, Azure, Tensorflow, Docker, Ansible, Terraform, Jenkins, CircleCI, Git, OpenCV, Pivotal, Jira, and Confluence

    To talk to Derrick about any or all things Product Manager related or to get some help in your product manager search or assistance in interviewing or reviewing your candidates, email: Derrick@DerrickBoudwin.com
    This was unscripted and in the moment. One take. One shot. All mistakes still in there.
    No Generative AI used for the content. Recorded on MOTIV Audio and a light mastering on BandLab, posted onto Spreaker and distributed from there.
    *
    Loren Weisman
    A Brand Communications & Optics Strategist

    Illuminating Authoritative Intelligence & Amplifying Authentic Experts.

    Growing, grafting and branching a brand with a clear and transparent foundation that aligns its messaging, optics, content, communication, perceptions and presence, can offer the greatest chance for the desired response.

    This is done through strategic blueprinting across the array of branding, development, communication, organization, messaging, marketing and moral strategies in order to build the most solid and sound foundation possible.

    By focusing on highlighting truth over hype, while organizing and harmonizing the creativity, honesty, transparency, clarity and uniformity, the deliverable stands out with truth and respect. This is not for those trying to appear as experts with no experience or ability. This is only for experts with genuine authority that are looking to stand out in today’s world both online and off.

    * © 2024 Loren Weisman / All Rights Reserved ® ℗ *
    Voir plus Voir moins
    31 min
  • Google it or googling it does not provide authority answers

    Google it or googling it does not provide authority answers
    Feb 8 2024
    Google it or googling it does not provide authority answers. S.10 E.1 n.141 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.

    When you Google dig deeper. When you tell people to Google, give them a directive to seek truth over just popularity.

    This podcast is raw, real and true. Done in one take.

    This was unscripted and in the moment.

    Auphonic was used for levels and breath reduction. Still, one take. Errors, pauses and energy are all authentic and this took 18 minutes to record and 5 minutes to put up.

    Take it for what it is or how it might resonate with you.
    This was unscripted and in the moment. One take. One shot. All mistakes still in there.
    No Generative AI used for the content. Recorded on MOTIV Audio and a light mastering on BandLab, posted onto Spreaker and distributed from there.
    *
    Loren Weisman
    A Brand Communications & Optics Strategist

    Illuminating Authoritative Intelligence & Amplifying Authentic Experts.

    Growing, grafting and branching a brand with a clear and transparent foundation that aligns its messaging, optics, content, communication, perceptions and presence, can offer the greatest chance for the desired response.

    This is done through strategic blueprinting across the array of branding, development, communication, organization, messaging, marketing and moral strategies in order to build the most solid and sound foundation possible.

    By focusing on highlighting truth over hype, while organizing and harmonizing the creativity, honesty, transparency, clarity and uniformity, the deliverable stands out with truth and respect. This is not for those trying to appear as experts with no experience or ability. This is only for experts with genuine authority that are looking to stand out in today’s world both online and off.

    * © 2024 Loren Weisman / All Rights Reserved ® ℗ *
    Voir plus Voir moins
    17 min
  • Artificial Intelligence Statement from FSG. How we use AI.

    Artificial Intelligence Statement from FSG. How we use AI.
    Feb 8 2023
    Artificial Intelligence Statement from FSG. How we use AI is the title of S.09 E.07 n.140 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.

    In the wild west of new AI or artificial intelligence applications that are showing up more and more these days. It has become even more of a thing, while being around for years and year… but perhaps not as known to much of the public.

    To me, the positive side of Artificial Intelligence or AI shows itself in automation options and wonderful elements that can simplify certain types of work, research and intelligence gathering and organizing. These tools can be very useful for businesses at all levels and all sizes.

    Now on the dark side of AI or how I see the dark side of artificial intelligence if you will, those that are using it to create content or creating words, audios, videos and images that are not from your knowledge, wisdom, or experience can set a bad standard.

    And in the end, it is good to vet, do your due diligence and see if they have the professionalism or are pretending to know what they don’t. And that is the Artificial Intelligence Statement from FSG. How we use AI title came from.

    Our Artificial Intelligence Statement from FSG is this…
    At FSG, from Fish Stewarding Group including every branch of FSG and all related sites and content online and off, we only use Artificial Intelligence for automation, audio mixing, video mixing, simple image enhancement, organization and acquisition of intelligence and authority sources. We do no use AI to create content, falsify images or shift any kind of content to dramatically alter, edit or change what is seen, heard or written online or off.


    This was unscripted and in the moment. One take. One shot. All mistakes still in there.
    No Generative AI used for the content. Recorded on MOTIV Audio and a light mastering on BandLab, posted onto Spreaker and distributed from there.
    *
    Loren Weisman
    A Brand Communications & Optics Strategist

    Illuminating Authoritative Intelligence & Amplifying Authentic Experts.

    Growing, grafting and branching a brand with a clear and transparent foundation that aligns its messaging, optics, content, communication, perceptions and presence, can offer the greatest chance for the desired response.

    This is done through strategic blueprinting across the array of branding, development, communication, organization, messaging, marketing and moral strategies in order to build the most solid and sound foundation possible.

    By focusing on highlighting truth over hype, while organizing and harmonizing the creativity, honesty, transparency, clarity and uniformity, the deliverable stands out with truth and respect. This is not for those trying to appear as experts with no experience or ability. This is only for experts with genuine authority that are looking to stand out in today’s world both online and off.

    * © 2023 Loren Weisman / All Rights Reserved ® ℗ *
    Voir plus Voir moins
    10 min
  • What is a messaging and optics strategist?

    What is a messaging and optics strategist?
    Jan 2 2023
    What is a messaging and optics strategist? is the title of S.09 E.06 n.139 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.

    In short, my definition of a messaging and optics strategist is an individual that looks at the foundational, stability, security and marketing elements a brand, product, business or story.
    This focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.

    It is a person that looks to serve as a unbiased third party to help with a discovery that includes a research analysis of patterns, similarities, differences, tones, tempos and temperatures of what is in place, what is required before marketing and what is missing.

    This can include interviews asking if in the communication, messaging and optics from both an online and offline standpoint as well as helping to present a messaging performance outline for the business, the product, the service or person.

    With this information, as well as a discovery and research into a series of other elements, a blueprint can be built to allow for the strongest foundation of a message. From there, the marketing, promotion and publicity can amplify a less time consuming approach that can also save marketing dollars as well.

    There is a lot more to answer the questions What is a messaging and optics strategist, but the above is an overview and this podcast brings up the points to consider and how correctly organizing your messaging and your optics can help in many ways.

    What is a messaging and optics strategist? is the title of S.09 E.06 n.139 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.
    This was unscripted and in the moment. One take. One shot. All mistakes still in there.
    No Generative AI used for the content. Recorded on MOTIV Audio and a light mastering on BandLab, posted onto Spreaker and distributed from there.
    *
    Loren Weisman
    A Brand Communications & Optics Strategist

    Illuminating Authoritative Intelligence & Amplifying Authentic Experts.

    Growing, grafting and branching a brand with a clear and transparent foundation that aligns its messaging, optics, content, communication, perceptions and presence, can offer the greatest chance for the desired response.

    This is done through strategic blueprinting across the array of branding, development, communication, organization, messaging, marketing and moral strategies in order to build the most solid and sound foundation possible.

    By focusing on highlighting truth over hype, while organizing and harmonizing the creativity, honesty, transparency, clarity and uniformity, the deliverable stands out with truth and respect. This is not for those trying to appear as experts with no experience or ability. This is only for experts with genuine authority that are looking to stand out in today’s world both online and off.

    * © 2023 Loren Weisman / All Rights Reserved ® ℗ *
    Voir plus Voir moins
    20 min
  • Are most motivational and business coaches bad for you?

    Are most motivational and business coaches bad for you?
    Dec 8 2022
    Are most motivational and business coaches bad for you is the title of S.09 E.05 n.138 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.

    A shorter episode asking the listener to dig in a little deeper to those that are being pitched by coaches, consultants and strategists.

    Are most motivational and business coaches bad for you is the title of S.09 E.05 n.138 of the FSG Messaging and Optics Podcast, Wait What Really OK. It is available on most sites, stations and apps where you may like to listen to podcasts.


    *
    Loren Weisman
    A Brand Communications & Optics Strategist

    Illuminating Authoritative Intelligence & Amplifying Authentic Experts.

    Growing, grafting and branching a brand with a clear and transparent foundation that aligns its messaging, optics, content, communication, perceptions and presence, can offer the greatest chance for the desired response.

    This is done through strategic blueprinting across the array of branding, development, communication, organization, messaging, marketing and moral strategies in order to build the most solid and sound foundation possible.

    By focusing on highlighting truth over hype, while organizing and harmonizing the creativity, honesty, transparency, clarity and uniformity, the deliverable stands out with truth and respect. This is not for those trying to appear as experts with no experience or ability. This is only for experts with genuine authority that are looking to stand out in today’s world both online and off.

    * © 2023 Loren Weisman / All Rights Reserved ® ℗ *
    Voir plus Voir moins
    21 min