In this week's episode, we explore the recent news cycle around Brittany Mahomes and the PR choices she is making to address her engagement with a Donald Trump post. Spoiler alert: She's always been this girl who claps back...loudly...to the masses. Now that her fame is elevated from the Taylor Swift halo effect, does Brittany Mahomes have more to lose? Or is she the next Harrison Butker? In the spirit of fame, we look at Jools Lebron and her forecasted 15 minutes...which could be closer to 12 if she keeps making the same joke with brands like Lyft. Should she secure the bag while she can? Or should she try to make a meal from her 15 Minutes of Fame and push for something more sustainable? Lastly, we look at the curious case of Jimmy Donaldson. AKA, MrBeast. He is arguably the antithesis to "15 Minutes of Fame" - but can his empire survive its current Internet attack?

In this episode, we examine Donald Trump's recent use of AI to create an unauthorized candidacy endorsement from Taylor Swift. It kind of reminds us of the movie CLUELESS when 'Cher' sends herself flowers and accepts them in front of a room of people she is hoping to impress and influence. We look at the media coverage around this news item, noting that outlets are choosing NOT to include the AI images in their coverage. We explain why that is and propose ways for media to include AI images that are relevant to the articles without risking the spread of misinformation or other legal recourse. And more importantly, what should Taylor Swift do about this? And will we see her on a political stage between now and November 5th? Should we? Like that time Beyonce took the stage with Hillary in 2016. Speaking of Beyonce...SirDavis Whisk(e)y represents the latest effort of the People's Queen B to create a legacy product after over a dozen attempts that never fully made it into the zeitgeist. Why is she doing this, and will this product be "the one" for her? We discuss. Lastly, The Would-Be Greatest Love Story Never Told comes to a full-circle end with Jlo filing for divorce from Ben on their wedding anniversary. It turns out that we are move invested than we thought.

In this episode, we focus on the PR swirls surrounding "This Ends With Us," specifically relating to Blake Lively and Justin Baldoni. What was Justin's process of hiring a crisis comms expert, and why did he do it? Does he still need one? How did the PR tables turn on Blake Lively, and how does she get out of this entanglement? (Which is arguably her first PUBLIC PR crisis). Who will help her now? We have an educated guess...! What really happened on set and during the press tour? (We also examine Blake's birth chart to forecast her outcome and suggest PR tactics inspired by her astrology to help her exit the current PR shit storm). This is the first time we, the hosts, let ourselves fall into a PR war room, as we strongly disagree on this situation and its various paths forward.