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In this episode, Stuart and Mena kick off Season 5 of the HA podcast by highlighting the importance of business goal-setting at the start of the year. While personal New Year’s resolutions often take the spotlight, many business owners neglect to set clear targets—something Stuart and Mena argue can significantly impact success.

They discuss key areas to focus on, starting with a review of 2024’s financial performance. From managing expenses and improving margins to assessing inventory and fixed assets, they break down how to optimise operations. They also stress the importance of reviewing FY25 goals, adjusting tax planning, and refining investment strategies.

Marketing takes centre stage as Mena emphasises the need for a well-structured plan, setting clear objectives, and allocating budgets to maximise returns. Stuart rounds off the conversation by revisiting long-term business goals (BHAGs), ensuring business owners are actively working on the business, not just in it. They also explore the power of setting quarterly themes to keep teams aligned and motivated throughout the year.

If you’re looking to set a strong foundation for 2025 and drive your business forward, this episode is packed with valuable insights and practical takeaways.

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IMPORTANT: This podcast provides general information about finance, taxes, and credit. This means that the content does not consider your specific objectives, financial situation, or needs. It is crucial for you to assess whether the information is suitable for your circumstances before taking any actions based on it. If you find yourself uncertain about the relevance or your specific needs, it is advisable to seek advice from a licensed and trustworthy professional.