• What is a Phantom CISO? With Mishaal Khan.

  • Jan 8 2025
  • Durée: 45 min
  • Podcast

What is a Phantom CISO? With Mishaal Khan.

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  • Résumé

  • Please enjoy this encore episode with Mishaal Khan. He's a serial entrepreneur, author, security expert, and VC sharing his journey, from growing up around computers to becoming a cybersecurity expert and author of the book "The Phantom CISO." Listen to hear insights from the security practitioner’s point of view on marketing, brand-building, and book-publishing! Episode highlights: [01:07] Mishaal’s early career beginnings and influences. [06:30] The Phantom CISO - Mishaal's book and his approach to marketing it. [16:40] How Mishaal used malware, phishing, and ransomware to market his company. [22:07] A look behind the promotion Mishaal used for his book, from the price to self-publishing. [24:15] The evolution of fearmongering in cybersecurity and the need for practical solutions. [28:40] More strategies Mishaal used to promote his book Episode Links: The Phantom CISO You can catch Mishaal on LinkedIn Be sure to also follow our hosts on LinkedIn: Gianna Whitver Maria Velasquez Join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, or on our podcast LinkedIn page, and keep up with us on Twitter.
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