Where is the line between marketing and spam? How do you know when marketing is “too much?”
Join Lina and Sarah on this episode of Marketing Matters, as they discuss marketing in excess and how to avoid marketing fatigue in your own strategy. They discuss different types of marketing that can be “too much,” such as non-targeted and reactionary marketing and why they don’t work. Plus, they share personal experiences with overwhelming and inefficient marketing. Tune in to gain insights on ensuring that your marketing is hitting targets and not “too much.”
Highlights:
- When is marketing “too much?”
- What does it mean to be fatigued by a brand’s marketing?
- What does excessive, non-targeted, and reactionary marketing look like?
- What is the difference between responsive and reactionary marketing?
- How often should you be posting content on social media?
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We’ll see you in a month for the first episode of our next season! Marketing Matters is brought to you by ADV Marketing
