Just about every marketer has the Super Bowl circled on their calendars each year. Whether you're working with a brand that splurges on an £8.5m halftime ad slot or with a more modest organisation attempting to leverage the 120 million strong audience in real time, the opportunities are boundless... but unfortunately, so are the risks.

On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford (2:22) joins host and Multimedia Editor Jospeh Arthur to discuss recent Super Bowl trends and reveal some of their favourite campaigns from the past. Following their brief preview, Chiara Manco, Creative and Media Partnership Director at System1 (21:49), joins the pair for a proper post-game analysis.

In the wake of the Eagles big victory, the trio lean on System1's 'Test Your Ad' data to reveal adland's winners and losers from the match. Which brands nailed their campaigns and why? What trends emerged this year? And which performance campaigns took advantage of the event's audience best?

Finally, Chiara tries her hand at an NFL-themed Resell Me a Pen Challenge (45:05).

This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.

For any brands looking to claim their FREE tickets to Performance Marketing Unlocked, taking place at London's Business Design Centre from 4-5 March, follow this link: https://www.performancemarketingunlocked.com/register-brand

~ Episode breakdown ~

(2:22) Previewing Super Bowl LIX's advertising

(21:49) A postgame analysis of all the Super Bowl's best (and worst) campaigns

(45:05) PMW's Resell Me a Pen Challenge

~ Further reading ~

Super Bowl LIX preview: Authentic stories and proactive performance strategies will win the day

Fox to stream the Super Bowl for free on ad-supported platform Tubi

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