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How many B2B newsletters do you actually look forward to reading?

In this episode of The Digital Revolution Podcast, Eli is joined by Casey Hill, a growth veteran with extensive experience helping software companies scale rapidly. They dive into email marketing, discussing the importance of newsletters, differentiating between promotional content and newsletters, engagement metrics, the importance of personalization, and legal considerations. Casey shares insights on his career journey, current projects, writing aspirations, and the future of email marketing.

00:00 Intro
01:00 Meet the SEO Expert
02:39 Casey's Background and Career Journey
04:05 Casey's Writing Aspirations
06:41 Casey's Reason for not Self Publishing
07:47 Childhood Experiences that turns Casey into a Writer
09:42 Current Projects and Exciting Ventures
13:26 Diving into Email Marketing
14:20 The Importance of Newsletters
15:55 Casey's Newsletter Preferences
16:59 Personalization and Engagement in Newsletters
20:12 Questions to get People to Reply
23:49 Effective Newsletter Strategies
26:53 Design Elements in Newsletters
29:24 Frequency of Sending Newsletters
30:37 Measuring Newsletter Effectiveness
35:09 Segmentation and Personalization
43:19 Legal Considerations for Newsletters
47:22 Final Tips for Newsletter Success
51:36 The Future of Email and Newsletters

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