• Why Platform Businesses Should be Ueber-Brands – A discussion with Erich Joachimsthaler – Part I

  • Jun 23 2019
  • Durée: 29 min
  • Podcast

Why Platform Businesses Should be Ueber-Brands – A discussion with Erich Joachimsthaler – Part I

Écouter gratuitement

Voir les détails du balado

  • Résumé

  • Traditional firms feel the heat from the exploding businesses of platforms and look to become one themselves. Platform businesses are all about participation and should be about positive relationships - desirable ingredients for strong brand equity. However, many platform brands are not used because we like or respect them. How can traditional brands get into the business of platforms and how can one get platform branding right? JP had a discussion on the subject with Erich Joachimsthaler at Vivaldi Group. Continue reading →
    Voir plus Voir moins
Voir plus Voir moins
activate_Holiday_promo_in_buybox_DT_T2

Ce que les auditeurs disent de Why Platform Businesses Should be Ueber-Brands – A discussion with Erich Joachimsthaler – Part I

Moyenne des évaluations de clients

Évaluations – Cliquez sur les onglets pour changer la source des évaluations.

Évaluations sur Audible.ca

Évaluations sur Amazon.ca
Il n'y a pas encore de critiques pour ce titre.