The design and brand space in Zimbabwe is chaotic right now, everyone wants everything quickly and the best principles for visual design are not being followed. To get more about this we spoke to Sherman Baloyi, the Creative Director at OnaDsgn, a brand strategy and design studio in Harare, Zimbabwe to go over:

• What is OnaDsgn?
• How did Sherman start OnaDsgn and what were the challenges he faced in the local market?
• What are people earning in Africa as opposed to Zimbabwe?
• How to quantify the price of the design process to sceptical customers.
• The values of good design.
• Creative freedom in the creative process?
• The design landscape in Zimbabwe as opposed to the rest of Africa.
• What are we doing right and wrong in Zim when it comes to visual communication of companies and products?
• Who are the players in the brand strategy and design space in Zimbabwe?
• Why sometimes Zimbabwean products look inferior to their continental and international counterparts.
• Which local companies, blue chip or startup, have designed international-grade brands?
• Is Zimbabwe as a product packaged well? Which government ministries have brand style guides?

You can check out Sherman's work and OnaDsgn with the links below:

• https://shermanbaloyi.com/
• https://www.instagram.com/onadsgn/?hl=en

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