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Wizard of Ads Monday Morning Memo

Wizard of Ads Monday Morning Memo

Auteur(s): Roy H. Williams
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Thousands of people are starting their workweeks with smiles of invigoration as they log on to their computers to find their Monday Morning Memo just waiting to be devoured. Straight from the middle-of-the-night keystrokes of Roy H. Williams, the MMMemo is an insightful and provocative series of well-crafted thoughts about the life of business and the business of life.℗ & © 2006 Roy H. Williams Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
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  • The Benefit of Extremis
    Dec 29 2025

    Extremis is a Latin word that says you are in extreme circumstances, a desperate situation, a dire predicament, or the edge of death.

    “There is great tension in the world, tension toward a breaking point, and men are unhappy and confused. At such time it seems natural and good to me to ask myself these questions. What do I believe in? What must I fight for and what must I fight against?”

    I’ll tell you who said that in just a minute.

    Here’s another direct quote:

    “It’s life or death for America, people tell you. Angry debates about taxes, religion and race relations inflame the newspapers. Everyone is talking politics: your spouse, your teenage daughter, your boss, your grocer. Neighbors eye you suspiciously, pressing you to buy local. Angry crowds gather, smelling of booze and threatening violence; their leaders wink, confident that the ends justify the means. The stores have sold out of guns.”*

    Are you ready to hear the final two sentences?

    “It’s 1775 in Britain’s American colonies. Whose side are you on?”*

    That first quote about “great tension in the world” and men being “unhappy and confused” came from John Steinbeck in 1941. I’ll bet you thought it was more recent, didn’t you?

    There is nothing new under the sun. Is there anything of which one can say, “Look! This is something new”? It was here already, long ago; it was here before our time. No one remembers the former generations, and even those yet to come will not be remembered by those who follow them.

    If that sounds familiar to you, it’s because Solomon said it 3,000 years ago in the book of Ecclesiastes.

    Here’s my point: Yes, the world is in a state of extremis, but we have always been in a state of extremis.

    So put it behind you. Get over it.

    Better yet, use your recovery from extremis to unleash joy, passion, a flood of creativity, and a flamelike focus that will take you to places you have never been.

    When you recover from a state of extremis, you open a trapdoor to the unconscious mind. It is a waterfall that doesn’t fall downward, but gushes upward into the sky.

    If you want to ride that waterfall, all you have to do is exit your extremis. Put it behind you. Get over it.

    Quit giving your attention to the news.

    Do not say to yourself,

    “But if everyone quit paying attention to the news, there would be no societal outrage, no oversight, no accountability!”

    Let me make this clear to you. There is zero chance that everyone is going to quit giving their attention to the news. It’s an addiction like any other. In fact, I’m worried that you won’t have the strength, the willpower, or the discipline to turn away from it yourself.

    If you monitor the news for the rest of your life, what are the chances that doing so will change anything at all, even a tiny bit? Does being aware of things that are beyond your control somehow give you the ability to change those things?

    Turn away from the dark side, Luke Skywalker. Embrace the light.

    And have a happy, new, year.

    Roy H. Williams

    PS – I gathered a few dozen quotes from Dorothy Parker and made two powerful productions from them. The first production is 4 minutes and 24 seconds long and was extracted from writings that Dorothy published in Vanity Fair and The New Yorker in the 1920s.

    The second production is 5 minutes and 9 seconds and was compiled from the writings of Dorothy’s later years. The character arc between the two performances is sobering. You’ll find both of them on the first page of the rabbit hole. Click the image at the top of the Monday Morning Memo for December 29, 2025, and you’ll be there. – Aroo, Indy Beagle.

    *Caitlin Fitz, “The Accidental Patriots”,

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    6 min
  • A Story 30 Years in the Making
    Dec 22 2025

    The best short stories leave out important information but evoke it in such a way as to cause a kind of explosion of associative connections.*

    These are my secret rules for making that happen:

    1. Lead your listener toward a conclusion and then let them arrive at it on their own. If you state a conclusion and then try to support it with evidence, you are robbing your listener of the joy of discovery.
    2. Give your listener the new, the surprising, and the different.
    3. If you must give them old information, reframe it; give it to them from a new perspective, so that they will see it again for the first time.
    4. Leave out the parts that people skip.

    My Christmas gift to you is The Story of the Universe According to Roy.

    I call it “Way Back in the Long Ago.” You will find it at TribalGospel.com

    It is an auditory opera, a campfire story of God and the Universe told under a starfilled sky by an old man who is accompanied by musicians who sit at the furthest edges of that circle of light.

    But your seat is closer.

    You feel the warmth of the fire as it dances the dance of the story, and the stars twinkle their agreement with glittering laughter.

    This is chapter one.

    Way back in the long ago, the maker spoke, and light exploded across the darkness. Energy radiated across the nothing.

    Time and space and order appeared from the nothing of the long ago.

    Bits of energy shot like shrapnel from a bomb into the grid that was created by the ordering of the nothing. Bits of energy bonded with other bits to become great lumps that went spinning across the grid.

    Their spinning caused these lumps to become spherical.

    Some of the spheres were made of gasses; ice giants and dwarfs, gas giants and dwarfs, and suns of every size and temperature were created by the energy within them.

    Others of those spheres became great rocks.

    Oxygen bonded to hydrogen so that water splashed in the hollows of those rocks.

    The maker smiled.

    Algae and moss and grass and trees emerged, and the maker smiled again.

    Winged creatures darted through the air and swimming creatures darted through the sea, and the maker smiled again.

    And then creatures appeared on the rock itself. Creatures appeared on the land.

    The maker looked at us and decided to make us into little makers with the power to choose whatever we would choose. We have the authority to say “yes,” and the authority to say “no,” as we stare into the eyes of the maker.

    The maker gave us this watery rock we live upon, and complete authority over it.

    We have the freedom to be guided by our choices. We are no longer the captives of our instincts.

    The maker is not held captive by time and space. The maker created time and space from the nothing.

    It is only we – you and me – who measure time and space.

    Our history of deciding for ourselves and living with the consequences has not been a good history.

    Seven billion of us are crammed onto a rock that circles an 11,000-degree fireball as it shoots through the nothing… at 52 times the speed of a rifle bullet.

    We are passengers on a world spinning out of control.

    Having wrongly been told that the maker is in control, we blame the maker for every sadness.

    You can’t have it both ways. You can’t have both free will and a benevolent higher power who protects you from yourself.

    I hope you will take an hour to enjoy

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    7 min
  • Uncork the Champagne of Happiness!
    Dec 15 2025

    What? You don’t see the happy times?

    But they are right there!

    Right there inside you.

    Oh, I see. You have something that is keeping you from seeing and feeling and living the sparkling clear and happy times that are struggling to rise up from the depths of your soul.

    I see that you are worried.

    That’s the problem.

    Worry is the cork that keeps the champagne of happiness from spraying a smile on your face and a sparkle in your eye and joy into your heart

    If you will allow me, I will try to do for you what Julius Rosenwald and Thomas Jefferson did for me.

    Julius Rosenwald was an immensely successful businessman who used his money – all of it – to help people rise above their circumstances and experience the wonders of the world in which they lived.

    This is what Julius Rosenwald wrote to me 100 years ago:

    “Early in my business career I learned the folly of worrying about anything. I have always worked as hard as I could, but when a thing went wrong and could not be righted, I dismissed it from my mind.”

    Friend, when a thing goes wrong and cannot be righted, dismiss it from your mind.

    An army of people surround us whose only job is to make us fearful and afraid. You must not allow these people to capture your attention.

    Journalists have been shouting deceptive and inflammatory headlines at us since the days of the American Revolution.

    But the journalists and podcasters of today have discovered new ways of shouting. Emails and websites and Youtube and cable and streaming services promise, pledge and swear to keep us highly informed and deeply unhappy. They feed our worries like stokers feeding firewood into the boilers of steam trains.

    They want us to ride on their rails of steel so that they can take us where they want us to go.

    Don’t ride their train. Jump off of it. Thomas Jefferson did.

    He said,

    “I do not take a single newspaper, nor read one a month, and I feel myself infinitely the happier for it.”

    He went on to say,

    “Advertisements contain the only truths to be relied on in a newspaper. The man who reads nothing at all is better educated than the man who reads nothing but newspapers.”

    Thomas Jefferson avoided the news and said he was infinitely the happier for it.

    You should do it, too.

    Julius Rosenwald and Thomas Jefferson discovered that Jesus was telling the truth in Matthew chapter six when he said,

    “Do not worry about tomorrow; for tomorrow will worry about itself. Each day has enough trouble of its own.”

    Don’t worry.

    Be happy.

    Roy H. Williams

    David Ackert is making his list and checking it twice — but he’s no Santa Claus. The gifts David brings are powerful insights for professionals who want to grow. David Ackert challenges the long-held belief that success depends on building a massive network of connections. In his view, quantity is a distraction. The thing to do is cultivate a small, curated list of at least 9 not more than 30 “high-value” relationships with people who have the ability to help you reach your goals.

    Send everyone else a Christmas card.

    Rotbart goes roving with David Ackert this week, at MondayMorningRadio.com

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    4 min
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