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Wizard of Ads Monday Morning Memo

Wizard of Ads Monday Morning Memo

Auteur(s): Roy H. Williams
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Thousands of people are starting their workweeks with smiles of invigoration as they log on to their computers to find their Monday Morning Memo just waiting to be devoured. Straight from the middle-of-the-night keystrokes of Roy H. Williams, the MMMemo is an insightful and provocative series of well-crafted thoughts about the life of business and the business of life.℗ & © 2006 Roy H. Williams Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
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  • Will You Ring Welkin?
    Feb 23 2026

    Welkin is a poetic or archaic term for the sky, firmament, or vault of heaven.

    To “ring the welkin” or make the “welkin ring” is a literary idiom meaning to make a very loud noise, such as shouting, cheering, or singing, that seems to echo throughout the sky or heavens. It implies creating a celebratory or boisterous sound that fills the air.

    Will you ring welkin?

    “Jet” Eisenberg knew immediately why I was doing what I did. He said that I spoke about it on the day that we met more than a quarter-century ago.

    He said that I have spoken about it in every class that he has ever heard me teach.

    Most people continue to be confused regarding my commitment to @GreatWritersSeries, so I recently updated the description of that channel on Youtube. (You should subscribe, by the way.)

    You may recognize a line within that description that I used in last week’s Monday Morning Memo.

    This is my new description on Youtube:

    The goal of @GreatWritersSeries is to tempt you to read great literature: the novels, histories, poems, and news stories that won the Pulitzer and Nobel prizes. The song lyrics and screenplays that won the Grammy and Tony Awards.

    Because they will change you.

    Great literature is the lightning bolt that will pierce your skull, illuminate your mind, and set your tongue on fire.

    “For as you read, so will you speak and write.”

    Roy H. Williams had a marvelous English teacher during his junior and senior years of high school in Broken Arrow, Oklahoma.

    Her name was Linn Ball.

    She taught him to hear the music of great writing and dance to it.

    She taught him to lift his eyes to the sky so that he could fly.

    She taught him to hear the music of unexpected words as they bang into each other and fill the movie screen of the mind with scenes that are startling and true.

    He wants to do the same for you.

    Moments before I began writing this Monday Monday Memo to you, I posted on Youtube a musical video of a poem written in 1929 by Ogden Nash.

    The title of that poem is “No Doctors Today, Thank You.” You can see and hear that Youtube performance in today’s rabbit hole.

    This is it:

    They tell me that euphoria is the feeling of feeling wonderful,

    well, today I feel euphorian,

    Today I have the agility of a Greek god and the appetite of a

    Victorian.

    Yes, today I may even go forth without my galoshes,

    Today I am a swashbuckler, would anybody like me to buckle

    any swashes?

    This is my euphorian day,

    I will ring welkin and before anybody answers I will run away.

    I will tame me a caribou

    And bedeck it with marabou.

    I will pen me my memoirs.

    Ah youth, youth! What euphorian days them was!

    I wasn’t much of a hand for the boudoirs,

    I was generally to be found where the food was.

    Does anybody want any flotsam?

    I’ve gotsam.

    Does anybody want any jetsam?

    I can getsam.

    I can play chopsticks on the Wurlitzer,

    I can speak Portuguese like a Berlitzer.

    I can don or doff my shoes without tying or untying the laces because I am wearing moccasins,

    And I practically know the difference between serums and antitoccasins.

    Kind people, don’t think me purse-proud, don’t set me down as vainglorious,

    I’m just a little euphorious.

    I’m just a little euphorious.

    I want you to dance.

    I want you to fly.

    I want the movie screen of your mind to be filled with scenes that are startling and true.

    I want you to feel euphorious.

    Roy H. Williams

    Regular viewers of cable news will instantly recognize Arthur Lih and his

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    6 min
  • No Jeremiah. No Pollyanna.
    Feb 16 2026

    Everywhere he went, Jeremiah warned people that their land would be subjugated, their way of life would be destroyed, and that they would become slaves of a government they did not choose.

    Jeremiah is remembered today as “the weeping prophet.”

    He was earnest, sincere, and entirely correct, but no one wants to be told that they have an inescapable appointment with a dentist and a gastroenterologist to receive a simultaneous root canal and colonoscopy in the outdoors during a rainstorm.

    Jeremiah painted a dark sky without a single ray of sunlight shining through. This is why no one ever gave Jeremiah a microphone, an audience, and a big pile of money to be their guest speaker.

    Polyanna was 11 years old in 1913, and she still rides around on her adorable little pony radiating sunshine and rainbows everywhere she goes. Pollyanna tells everyone who will listen that a magical genie will give you whatever you want if you just smile and laugh and think happy thoughts.

    Pollyanna is even less popular than Jeremiah. I promise I’m not making this up.

    Google tells me that Jeremiah remains a popular name for boys, always ranked in the top 100. Pollyanna is not nearly so popular among girls. It currently ranks somewhere between number 8,284 and number 13,776.

    Jeremiah and Pollyanna became the topic of conversation while I was comparing notes with Ryan Deiss and Jet Eisenberg and Robert Grebe during lunch last week. We were trying to figure out why we were suddenly seeing a sharp uptick in public speaking requests.

    We all agreed that a general feeling of unrest is shining out of every television screen and blowing through the ductwork of every home in America.

    That’s when Deiss said,

    “No one wants Jeremiah. No one wants Pollyanna. People are looking for someone who is aware of current difficulties, but who can also see a clear path forward.”

    It was one of those moments when everyone at the table instantly knew that Truth had been spoken.

    No one wants to hear the gloom and doom of Jeremiah right now. And no one wants to ride the pony or drink the sugarwater of Pollyanna.

    People are just looking for a promising path forward.

    My partner Todd Liles has been trying to tell me this for several months, but Ryan Deiss was able to condense it into a metaphor of paired opposites, the lightning bolt that is most likely to pierce my hard head and illuminate my mind

    Marcus Aurelius Antoninus was the last of the Five Good Emperors of Rome. Eighteen hundred years ago he wrote,

    “Never let the future disturb you. You will meet it, if you have to, with the same weapons of reason which today arm you against the present.”

    Lucius Annaeus Seneca was born in the same year that Jesus was born. Late in his life, Seneca said,

    “True happiness is to enjoy the present without anxious dependence on the future.”

    But Jesus had already said the same thing thirty years earlier during his famous Sermon on the Mount. Jesus was teaching us to live in the present when he said,

    “Therefore do not worry about tomorrow, for tomorrow will worry about itself. Each day has enough trouble of its own.”

    Do not fret about an imaginary future.

    You will deal with the actual future when it arrives.

    Roy H. Williams

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    5 min
  • For the Joy of It, Be You.
    Feb 9 2026

    Relationships are easier to navigate when we realize that one person’s heaven is another person’s hell.

    The things that bring us joy are subjective and personal and uniquely our own.

    Can we talk for a moment about joy?

    Joy is a mixture of appreciation and wonder.

    You cannot appreciate something and be filled with wonder by it without also having a feeling of thankfulness for it.

    Every garden of joy is rooted in the soil of gratitude.

    Do not confuse pleasure with joy.

    Pleasure is superficial and outward, barely skin-deep. But joy finds its rhythm in the beating of your heart and its home in the marrow of your bones.

    You and I do a lot of things for a lot of different reasons each day. But what do you do just for the joy of it?

    What do you do that makes you feel like you?

    Every great consultant finds joy in the success of the people they advise.

    Gary and Stephen help businesses grow by crafting totally true stories to tell the public.

    Their stories are intensely interesting.

    Yesterday Stephen told me something that fascinated me beyond words.

    In a business category that is not interesting, in a trade area of barely a million people, a man built a business to about 5 million dollars a year before walking slowly backwards to 3.7 million.

    Then he met Stephen.

    Stephen guided that business owner to 12 million a year through better storytelling. Thirteen months ago that same business owner hired a bright young woman to become his social media marketer. He generously paid expensive social media consultants to train her.

    When the bright young woman told Stephen what she had learned from these experts, Stephen asked his partner Gary if he would share his contrarian perspective with her.

    In the end, the bright young woman and the business owner asked Gary to become her coach.

    In 2025, that business had more than 50 million facebook views as a direct result of Gary’s coaching and the dedicated efforts of that young woman. Last month – in the 31 days of January, 2026 – that business had more than 12-and-a half million views on Facebook.

    I love that story and I admire that business owner and the young woman he hired.

    I am also extremely proud of Stephen and Gary.

    In a fit of curiosity, I just now divided 31 days into 12-and-a half million views.

    We’re talking about 403,000 views per day, which is 16,000 views per hour, which is 280 views per minute.

    We’re talking about 4.7 views per second, 24 hours a day for 31 days.

    Friends, I’m feeling joy.

    Roy H. Williams

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    4 min
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