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Wizard of Ads Monday Morning Memo

Wizard of Ads Monday Morning Memo

Auteur(s): Roy H. Williams
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Thousands of people are starting their workweeks with smiles of invigoration as they log on to their computers to find their Monday Morning Memo just waiting to be devoured. Straight from the middle-of-the-night keystrokes of Roy H. Williams, the MMMemo is an insightful and provocative series of well-crafted thoughts about the life of business and the business of life.℗ & © 2006 Roy H. Williams Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
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  • No Jeremiah. No Pollyanna.
    Feb 16 2026

    Everywhere he went, Jeremiah warned people that their land would be subjugated, their way of life would be destroyed, and that they would become slaves of a government they did not choose.

    Jeremiah is remembered today as “the weeping prophet.”

    He was earnest, sincere, and entirely correct, but no one wants to be told that they have an inescapable appointment with a dentist and a gastroenterologist to receive a simultaneous root canal and colonoscopy in the outdoors during a rainstorm.

    Jeremiah painted a dark sky without a single ray of sunlight shining through. This is why no one ever gave Jeremiah a microphone, an audience, and a big pile of money to be their guest speaker.

    Polyanna was 11 years old in 1913, and she still rides around on her adorable little pony radiating sunshine and rainbows everywhere she goes. Pollyanna tells everyone who will listen that a magical genie will give you whatever you want if you just smile and laugh and think happy thoughts.

    Pollyanna is even less popular than Jeremiah. I promise I’m not making this up.

    Google tells me that Jeremiah remains a popular name for boys, always ranked in the top 100. Pollyanna is not nearly so popular among girls. It currently ranks somewhere between number 8,284 and number 13,776.

    Jeremiah and Pollyanna became the topic of conversation while I was comparing notes with Ryan Deiss and Jet Eisenberg and Robert Grebe during lunch last week. We were trying to figure out why we were suddenly seeing a sharp uptick in public speaking requests.

    We all agreed that a general feeling of unrest is shining out of every television screen and blowing through the ductwork of every home in America.

    That’s when Deiss said,

    “No one wants Jeremiah. No one wants Pollyanna. People are looking for someone who is aware of current difficulties, but who can also see a clear path forward.”

    It was one of those moments when everyone at the table instantly knew that Truth had been spoken.

    No one wants to hear the gloom and doom of Jeremiah right now. And no one wants to ride the pony or drink the sugarwater of Pollyanna.

    People are just looking for a promising path forward.

    My partner Todd Liles has been trying to tell me this for several months, but Ryan Deiss was able to condense it into a metaphor of paired opposites, the lightning bolt that is most likely to pierce my hard head and illuminate my mind

    Marcus Aurelius Antoninus was the last of the Five Good Emperors of Rome. Eighteen hundred years ago he wrote,

    “Never let the future disturb you. You will meet it, if you have to, with the same weapons of reason which today arm you against the present.”

    Lucius Annaeus Seneca was born in the same year that Jesus was born. Late in his life, Seneca said,

    “True happiness is to enjoy the present without anxious dependence on the future.”

    But Jesus had already said the same thing thirty years earlier during his famous Sermon on the Mount. Jesus was teaching us to live in the present when he said,

    “Therefore do not worry about tomorrow, for tomorrow will worry about itself. Each day has enough trouble of its own.”

    Do not fret about an imaginary future.

    You will deal with the actual future when it arrives.

    Roy H. Williams

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    5 min
  • For the Joy of It, Be You.
    Feb 9 2026

    Relationships are easier to navigate when we realize that one person’s heaven is another person’s hell.

    The things that bring us joy are subjective and personal and uniquely our own.

    Can we talk for a moment about joy?

    Joy is a mixture of appreciation and wonder.

    You cannot appreciate something and be filled with wonder by it without also having a feeling of thankfulness for it.

    Every garden of joy is rooted in the soil of gratitude.

    Do not confuse pleasure with joy.

    Pleasure is superficial and outward, barely skin-deep. But joy finds its rhythm in the beating of your heart and its home in the marrow of your bones.

    You and I do a lot of things for a lot of different reasons each day. But what do you do just for the joy of it?

    What do you do that makes you feel like you?

    Every great consultant finds joy in the success of the people they advise.

    Gary and Stephen help businesses grow by crafting totally true stories to tell the public.

    Their stories are intensely interesting.

    Yesterday Stephen told me something that fascinated me beyond words.

    In a business category that is not interesting, in a trade area of barely a million people, a man built a business to about 5 million dollars a year before walking slowly backwards to 3.7 million.

    Then he met Stephen.

    Stephen guided that business owner to 12 million a year through better storytelling. Thirteen months ago that same business owner hired a bright young woman to become his social media marketer. He generously paid expensive social media consultants to train her.

    When the bright young woman told Stephen what she had learned from these experts, Stephen asked his partner Gary if he would share his contrarian perspective with her.

    In the end, the bright young woman and the business owner asked Gary to become her coach.

    In 2025, that business had more than 50 million facebook views as a direct result of Gary’s coaching and the dedicated efforts of that young woman. Last month – in the 31 days of January, 2026 – that business had more than 12-and-a half million views on Facebook.

    I love that story and I admire that business owner and the young woman he hired.

    I am also extremely proud of Stephen and Gary.

    In a fit of curiosity, I just now divided 31 days into 12-and-a half million views.

    We’re talking about 403,000 views per day, which is 16,000 views per hour, which is 280 views per minute.

    We’re talking about 4.7 views per second, 24 hours a day for 31 days.

    Friends, I’m feeling joy.

    Roy H. Williams

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    4 min
  • Worldwide Anxiety Brings Local Opportunity
    Feb 2 2026

    WORLDWIDE ANXIETY:

    Do you find yourself wondering what is going to happen next?

    You are not the only person who has that question echoing in their mind. Billions of people are feeling this way around the world.

    Instability creates anxiety and uncertainty causes worry.

    That’s why the price of gold has been shooting upwards like a bottle rocket on the Fourth of July.

    The stock exchange is a short-term barometer of American investor confidence.

    The price of gold is a long-term barometer of the entire world’s confidence in the future.

    Gold was $265 an ounce in the year 2000.

    It had climbed to $1,185 an ounce by 2013 as people all over the world began to bicker at ever higher levels of intensity.

    Driven by concerns over the COVID-19 pandemic, the price of gold exceeded $2,000 an ounce for the first time in history on August 4, 2020.

    Gold climbed to more than $3,000 an ounce on March 14, 2025 as the world grew anxious about “trade war tensions” according to Business Insider.

    Just seven months later – on October 8, 2025 – gold exceeded $4,000 an ounce. Reuters said the reason was “geopolitical and economic uncertainty.”

    That was less than 4 months ago.

    At the time of this writing – Wednesday, January 28, 2026 – gold is at $5,565.40 per ounce.

    Did you realize that the price of gold has climbed from $3000/ounce to $5,565/ounce in less than 11 months?

    Instability creates anxiety and uncertainty causes worry.

    The price of gold rises as the world gets nervous and consumer confidence falls.

    Uncertain about the future, people are becoming increasingly hesitant to spend money.

    LOCAL OPPORTUNITY:

    When their sales volume falls below last year’s sales volume, the first reaction of most business owners is to blame the marketing team. Their second reaction is to reduce their advertising, lay off some people, and hunker down.

    This creates an amazing opportunity for courageous business owners to grow their market share.

    Your ads stand out when your competitors go silent.

    Selling is a transfer of confidence. When the customer doesn’t have confidence that today is the right day, or that your price is the right price, or that your company is the right company to trust, your only option is to transfer your confidence to them.

    When you have successfully transferred your confidence to your customer, they will know that today is the right day, your price is the right price, and your company is the company to trust.

    But this takes

    1. a convincing message

    2. rock-solid courage

    3. staying power.

    Do you have the financial staying power to win droves of new customers when margins are shrinking? More importantly, do you have the emotional staying power?

    I believe that 2026 will be a year of anxiety and opportunity. You can duck and cover, or you can reach upward and rise.

    You cannot change your circumstances, but you can change your actions.

    Will you shrink, or will you rise?

    Roy H. Williams

    Here’s a Little Tidbit of News for You: the wizard has been handsomely paid to appear in a new movie about the global economy and his book “Pendulum” that he wrote in 2012. That movie will be shown in movie theaters across America, but only to private audiences. Roy said to the producer,

    “The Pendulum of western society does NOT predict the economy. It predicts ONLY that society will fracture and social violence will escalate for a period of ten years as we approach the zenith of a ‘WE’, which happened in 2023. Then it will slowly subside for the next ten years....

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    6 min
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