Modern marketing and entrepreneurship at its best - Christina Mitchell and Rebecca Neckritz, the Philly Food Ladies share their incredible success as Influencers in the Philly market. Hired by restaurants and stores to create engaging videos, and through collaborations with well-known national and regional brands, the pair have built a very successful business, highlighted by almost 150,000 followers on Instagram and TikTok. Thanks to YDW team members Mackenzie and Min for arranging and hosting the Philly Food Ladies!

It was really fun to have former TU-AMA star, Maeve Coogan join the podcast. After graduation in 2023, Maeve joined the very popular, clothing and home furnishings retailer, Anthropologie. It was very interesting learning about the co-op programs, artist collaborations and fast-growing wedding business, that Maeve works on.

We already miss student producer, Joe DG who graduated at the end of the year. Joining Mackenzie and Min on the YDW team is Keenan who edited this episode. Welcome!

Back to class this week

Taking students to Dubai over the break.

Starbucks back-to basics strategy; no more free loitering

State Farm cancels its Super Bowl ad - hear why

Yahoo! implements curation to protect advertisers

AB and Meta move to the right

Dry January - Zebra striping becomes a thing!

Celsius and Cottage Cheese having a moment.

We pioneer the new recording studio. It's cozy but sounds great. In this end-of -semester episode we discussed our favorite marketing campaigns of 2024, and a Santa's bag of other interesting topics.

• Streamers raising prices
• Cable networks being spun off
• Sequel heaven - Moana 2 joins Inside Out 2 as top grossing movies of 2024
• More GLP1 food products
• Target gets a Taylor Swift exclusive

How to make great advertising? We are joined by a worldwide expert to answer that question. Shaun Dix is the global leader for creative excellence at Ipsos. Based in Hamburg, Germany Shaun' teams around the world work with brands and ad agencies in the pursuit of breakthrough advertising. Shaun provides some really interesting examples from around the world. He fulfilled our goal to never stop learning.

This may be the most fun You Did What!? episode ever. Riley's enthusiasm is infectious. And why not - she has an incredibly interesting marketing job - driving the Oscar Mayer Wienermobile all over the northeast region of the US - putting smiles on thousands of faces. She talks about how she got the gig, how she trained and how she engages with fans.

We welcome Min Mei Buck as our newest YDW!? team member!

Bogg Bags are a hit!

Mackenzie and Sheri jonesing for Rag & Bone, sweatpant jeans.

No political ads on Amazon, Thursday Night Football broadcast - thank you!

Doritos brings back crowd-sourced ads for the Super Bowl.

AI reviving dead celebs voices for ads, movies?

Spending more time at home?

Vermont man looks for love and fame with billboard ads in Philly and Texas.

YDW!? team wins Thursday trivia night at Urban Village!

Jim's marketing reunion.

Have you ever wondered what it would be like traveling on tour with big name music performers. Well, today's guest Marita Taglialatela has done just that. How do the artisitic creativity and touring structure get along. Find out with this interesting interview!