One of the strange accidents of life was an advertising executive watching people laugh and joke while drinking coke in an airport when his plane was delayed. He wrote the magical words 'I'd like to buy the world a coke' on a napkin ... the rest is history. The advert was sung, and the New Seekers later recorded it jetting its fame and importance into the stratosphere. In the UK it sold 96,000 copies on the first day of release. The song, I'd Like To Teach The World To Sing went on to sell over twelve million copies for the writers Cook and Greenaway. How Marty's life and career changed he explains as he talks with old friend Stuart who introduced him on stage at the Tyneside Summer exhibition back in 1978 when Stuart was a DJ on Metro Radio and Jean who now presents the Port Guides for uCruise Doris Visits. Get bonus content on Patreon
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