Send Carrie a Text Message!

Today, we’ve got an incredible episode lined up for you! 🎙️ I’m sitting down with seasoned entrepreneur Michelle Kuzmick, whose passion lies in empowering women to turn their dreams into thriving businesses. With over two decades of experience—from her early days as a photographer to her current roles as an Online Business Strategist, Kajabi Expert, Brand and Website Designer, and Executive Editor of She’s Making Her Way Magazine—Michelle has navigated the ups and downs of entrepreneurship firsthand.

In this episode, Michelle gets candid about balancing business with family, knowing when it’s time to pivot, and overcoming the challenges every entrepreneur faces. Whether you're just starting or looking to redefine your business, you’ll walk away with actionable insights and a renewed sense of purpose.

Connect with Michelle Kuzmick

Michelle Kuzmick is a seasoned entrepreneur with over two decades of experience in the business world passionate about empowering women to achieve their dreams. From her early days as a photographer to her current roles as an Online Business Strategist, Kajabi Expert, Brand and Website Designer and Executive Editor of She's Making Her Way Magazine Michelle has walked the path she now guides others on.

She understands juggling career, family, and personal goals isn’t easy. But with her blend of expertise, empathy, and a touch of grit, Michelle is here to show you it can be done. Whether you need a strategic business plan, branding and website design or tech support Michelle is your partner in building a business—and life—that truly fulfills you.

Learn more about Michelle and her business at her site:
-> https://www.michellekuzmick.com/

This week’s episode is sponsored by our Search Engine Optimization Mini Course. Our Free online digital course that teaches eCommerce and website owners how to level up their search engine rankings with some simple, doable steps! Join us at www.ecommercemadeeasypodcast.com/seominicourse/

Support the show

Be sure to subscribe to our podcast where ever you are listening!

You can find our show notes at:
https://www.ecommercemadeeasypodcast.com

Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Send Carrie a Text Message!

Picture this—you’ve got an amazing product or service, but you’re struggling to attract the right audience. You post on social media here and there, maybe you’ve sent a few emails, but nothing seems to move the needle. The truth is, your audience won’t find you unless you give them a reason to—and that’s where content marketing comes in.

Today, we’re diving into the power of content marketing and how you can leverage blog posts, videos, and more to drive traffic, build trust, and convert visitors into paying customers. Whether you’re an eCommerce business owner, a course creator, or a coach, this episode will give you actionable strategies to make content marketing work for you!

Mentioned Resources

Creating Content with AI

-> EP 061: How to Write a Blog with AI in Minutes Versus Hours Using AI
-> EP 086: How to Transform your Productivity & Creativity with AI

Rate, Review, & Follow on Apple Podcasts

If you’re loving my eCommerce Made Easy Podcast, I’d be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world.

Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the “Write a Review” section.

If you haven’t hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won’t want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!

This week’s episode is sponsored by our Search Engine Optimization Mini Course. Our Free online digital course that teaches eCommerce and website owners how to level up their search engine rankings with some simple, doable steps! Join us at www.ecommercemadeeasypodcast.com/seominicourse/

Support the show

Be sure to subscribe to our podcast where ever you are listening!

You can find our show notes at:
https://www.ecommercemadeeasypodcast.com

Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Send Carrie a Text Message!

As business owners, service providers, or coaches, we often hear the mantra “The customer is always right.” But let’s be real—sometimes that’s just not true. Not every client is the right fit for your business, and in some cases, keeping a client can cost you more than it’s worth. Today, we’re going to talk about one of the toughest decisions you might face: when to fire a client. We’ll explore how to recognize when it’s time to cut your losses and how doing so can actually benefit your business in the long run. So, if you’ve ever felt drained by a client relationship, stick around—you’re not alone, and this episode is for you.

Rate, Review, & Follow on Apple Podcasts

If you’re loving my eCommerce Made Easy Podcast, I’d be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world.

Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the “Write a Review” section.

If you haven’t hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won’t want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!

This week’s episode is sponsored by our Search Engine Optimization Mini Course. Our Free online digital course that teaches eCommerce and website owners how to level up their search engine rankings with some simple, doable steps! Join us at www.ecommercemadeeasypodcast.com/seominicourse/

Support the show

Be sure to subscribe to our podcast where ever you are listening!

You can find our show notes at:
https://www.ecommercemadeeasypodcast.com

Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Send Carrie a Text Message!

Have you ever felt stuck trying to write a product or service description that actually makes people want to buy—without sounding pushy or overly salesy? Whether you sell physical products, digital courses, or coaching programs, your product descriptions can make or break your sales. A bland, feature-heavy description can turn potential buyers away, while a well-crafted one builds trust and gets them to take action.

In today’s episode, I’m breaking down how to create high-converting product and service descriptions for both traditional eCommerce businesses and course creators or coaches. You’ll walk away with clear, actionable steps to craft descriptions that connect with your audience and drive sales—without feeling like a used car salesperson.

Rate, Review, & Follow on Apple Podcasts

If you’re loving my eCommerce Made Easy Podcast, I’d be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world.

Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the “Write a Review” section.

If you haven’t hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won’t want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!

This week’s episode is sponsored by our Search Engine Optimization Mini Course. Our Free online digital course that teaches eCommerce and website owners how to level up their search engine rankings with some simple, doable steps! Join us at www.ecommercemadeeasypodcast.com/seominicourse/

Support the show

Be sure to subscribe to our podcast where ever you are listening!

You can find our show notes at:
https://www.ecommercemadeeasypodcast.com

Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Send Carrie a Text Message!

A potential customer lands on your website, ready to buy. But instead of smoothly finding their way to checkout, they’re stuck, lost in a maze of confusing menus and broken links. What do they do? They leave. And just like that, you’ve lost a sale. Today, we’re tackling one of the most overlooked aspects of web design—navigation. I’ll walk you through the do’s and don’ts of website navigation so your site becomes a seamless experience that keeps visitors engaged and converts them into customers.


Mentioned Resources

ADA Compliance

-> EP 004: The Accessible Website: ADA Compliance Unveiled


Rate, Review, & Follow on Apple Podcasts

If you’re loving my eCommerce Made Easy Podcast, I’d be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world.

Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the “Write a Review” section.

If you haven’t hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won’t want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!

This week’s episode is sponsored by our Search Engine Optimization Mini Course. Our Free online digital course that teaches eCommerce and website owners how to level up their search engine rankings with some simple, doable steps! Join us at www.ecommercemadeeasypodcast.com/seominicourse/

Support the show

Be sure to subscribe to our podcast where ever you are listening!

You can find our show notes at:
https://www.ecommercemadeeasypodcast.com

Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Send Carrie a Text Message!

Running a WordPress website is a bit like owning a high-performance car. It’s powerful, versatile, and gets the job done—but to keep it running smoothly, you need the right tools. That’s where plugins come in. Think of them as the upgrades and accessories that take your website from good to exceptional.

In today’s episode, we’re diving into the must-have plugins that every WordPress website owner should know about. Whether you’re just getting started or looking to refine and optimize your site, these plugins will help you boost performance, enhance security, and create an amazing user experience.


Mentioned Resources

WordPress Site Security

--> EP 016: How to Protect your WordPress Site

Website Speed & Performance

--> EP 047: How Faster Websites Drive More Sales

Rate, Review, & Follow on Apple Podcasts

If you’re loving my eCommerce Made Easy Podcast, I’d be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world.

Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the “Write a Review” section.

If you haven’t hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won’t want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!

This week’s episode is sponsored by our Search Engine Optimization Mini Course. Our Free online digital course that teaches eCommerce and website owners how to level up their search engine rankings with some simple, doable steps! Join us at www.ecommercemadeeasypodcast.com/seominicourse/

Support the show

Be sure to subscribe to our podcast where ever you are listening!

You can find our show notes at:
https://www.ecommercemadeeasypodcast.com

Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Send Carrie a Text Message!

Ever wondered why your business might be losing out by relying solely on social media?

Tracy Beavers, a seasoned business and sales coach from Little Rock, Arkansas, joins us to reveal the secret to maintaining a strong and direct connection with your clients—building a robust email list. Tracy argues that while social media is a valuable tool, it cannot replace the stability and control that an email list provides. She shares her wisdom on how an email list not only ensures uninterrupted communication but also helps convert casual subscribers into devoted clients and partners, safeguarding long-term business success.

Whether you’re just starting out or are a seasoned pro, this episode offers a treasure trove of strategies to grow and nurture your business through an email list!


Mentioned Resources

Join Tracy’s Free Masterclass: How To Grow Your Email List & Attract Your Ideal Clients Without Paid Ads*

Are you tired of not knowing each month if you’ll make the income you need? Are you feeling invisible when it comes to reaching your ideal clients? You’re feeling overwhelmed, unclear, wondering HOW to grow your business with ease? Join Tracy Beaver in her FREE Masterclass as she shares how to build an email list full of ideal clients & a marketing machine that does the sales work for you! Save your seat!


Rate, Review, & Follow on Apple Podcasts

If you’re loving my eCommerce Made Easy Podcast, I’d be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world.

Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the “Write a Review” section.

If you haven’t hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won’t want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!

This week’s episode is sponsored by our Search Engine Optimization Mini Course. Our Free online digital course that teaches eCommerce and website owners how to level up their search engine rankings with some simple, doable steps! Join us at www.ecommercemadeeasypodcast.com/seominicourse/

Support the show

Be sure to subscribe to our podcast where ever you are listening!

You can find our show notes at:
https://www.ecommercemadeeasypodcast.com

Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Send Carrie a Text Message!

Ever wondered whether your website is really pulling its weight in your business? Today, we’re diving into the Top 5 Key Performance Indicators (KPIs) that every website owner should monitor to ensure their site is working hard to drive sales, generate leads, and grow your business.


Mentioned Resources:

Improving Your Website’s Speed:
--> EP 047: Speed Matters: How Faster Websites Drive More Sales

Speed Tools to Measure your Website’s Speed:

--> PageSpeed Insights

--> WebPageTest

--> GTmetrix


Rate, Review, & Follow on Apple Podcasts

If you’re loving my eCommerce Made Easy Podcast, I’d be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world.

Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the “Write a Review” section.

If you haven’t hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won’t want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!

This week’s episode is sponsored by our Search Engine Optimization Mini Course. Our Free online digital course that teaches eCommerce and website owners how to level up their search engine rankings with some simple, doable steps! Join us at www.ecommercemadeeasypodcast.com/seominicourse/

Support the show

Be sure to subscribe to our podcast where ever you are listening!

You can find our show notes at:
https://www.ecommercemadeeasypodcast.com

Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering