the bossbabe podcast

Auteur(s): Natalie Ellis
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  • Résumé

  • Bossbabe is one of the largest online communities of ambitious women and female entrepreneurs in the world. With a digital presence of more than 4.2+ million followers and the top online membership for female entrepreneurs – we're passionate about creating content that supports ambitious women in building wealth + creating lives they love. The bossbabe podcast is the place where we share the real, behind-the-scenes of building successful businesses, achieving peak performance and learning how to balance it all.
    Copyright 2024 bossbabe
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Gestion et leadership Marketing et ventes Réussite Économie
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Épisodes
  • 448: Scaling an Ecom Brand From Scratch to $700K in Year One: The Sales Engine Playbook with Catherine Smith Licari of The Small Business Planner

    448: Scaling an Ecom Brand From Scratch to $700K in Year One: The Sales Engine Playbook with Catherine Smith Licari of The Small Business Planner
    Jan 30 2025
    Welcome to a masterclass in building a thriving business even while managing real-life challenges. Catherine Smith Licari, the creator of the Small Business Planner, joins Natalie to break down the tactical strategies behind creating a predictable sales engine and why intentional business planning is essential for long-term success. From sourcing and developing high-quality products to leveraging paid traffic and building customer trust, Catherine shares a wealth of actionable insights that any entrepreneur can apply. She also opens up about her IVF journey, revealing how she managed to grow her business during one of the most challenging years of her life. This interview covers how years of stagnant revenue finally led to a breakthrough of reaching almost 7-figures. If you’re ready to refine your operations, create consistent revenue, and scale your businesses with purpose – this episode is for you. TIMESTAMPS 00:13 How Catherine identified gaps in the fashion industry and launched her first business. 02:08 Leveraging Instagram and early online trends to build brand awareness. 03:34 Pivoting from product sales to brand advising based on client demand. 16:23 The creation of the Small Business Planner: Combining luxury and function for entrepreneurs. 23:04 Sourcing and developing a high-quality product: Catherine’s step-by-step approach. 27:27 Why intentional packaging and customer experience drive repeat customers. 35:03 Features of the Small Business Planner designed to solve critical business challenges. 37:26 Balancing personal challenges, including IVF, while scaling a business. 46:04 Building a predictable sales engine with paid ads and intentional traffic strategies. 50:48 Insights from Freedom Fast Track that shaped Catherine’s business growth framework. 53:36 Addressing financial and operational blind spots for small business owners. 59:21 How to fully utilize the Small Business Planner and its digital companion course. 01:09:26 Exclusive Bossbabe Sales Engine Bonus Pack for Small Business Planner customers. RESOURCES + LINKS Grab Your Small Business Planner Right Here + Get Your Sales Engine Bonus Pack for FREE. Freedom Fast Track Doors Open Soon - Join The Waitlist Here. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997). FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie Catherine + The Small Business Planner: @cashflow.for.creatives
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    1 h et 17 min
  • 447: Monetize Your Podcast Without Sponsorships with Joanne Bolt

    447: Monetize Your Podcast Without Sponsorships with Joanne Bolt
    Jan 23 2025
    *Trigger Warning: Joanne shares her story of being abducted from her office in this episode. In this candid episode, Natalie sits down with Joanne Bolt, founder of PodcastHer, to uncover how she turned adversity into opportunity and built a thriving podcasting business. Joanne shares the harrowing experience of being abducted by a client during her real estate career and how it profoundly shaped her perspective on success, safety, and resilience. You’ll learn: How to monetize a podcast from day one, even with a small audience. The power of Podcast Guesting to borrow audiences and scale your brand. Why visibility is the cornerstone of building authority and growing your business. How Joanne overcame personal and professional challenges to create a business aligned with her values. TIMESTAMPS 00:00 Resources + Links Learn more about the PodcastHer membership. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997) FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie PodcastHer: @podcast_her.inc Joanne Bolt: itsjoannebolt
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    1 h et 1 min
  • 446: Building an 8 Figure Ecom Brand: A Masterclass with Angie Lee

    446: Building an 8 Figure Ecom Brand: A Masterclass with Angie Lee
    Jan 16 2025
    In this episode, Natalie is joined by Angie Lee, co-founder of Soul, to unpack her journey of building a direct-to-consumer (DTC) wellness brand. From humble beginnings as a CBD tincture company to an expansive product line that now includes gummies, microdose THC products, drops, and so much more, Angie shares the lessons learned along the way. Get ready for a masterclass in e-commerce as Angie dives into all the levers they pulled to really get the business off the ground — from leveraging community-driven strategies to pivoting based on customer feedback. She also offers actionable insights into partnerships, marketing, and scaling a DTC brand while staying profitable and purpose-driven. Whether you’re an entrepreneur in the wellness space or simply looking for inspiration on building a business from scratch, this episode is packed with gems. TIMESTAMPS 00:00 Introduction: Natalie welcomes Angie Lee, co-founder of Soul, to discuss building a thriving DTC wellness brand. 00:26 From CBD tinctures to a diverse product line, how Soul evolved by listening to customer needs. 03:03 The importance of staying flexible in product development and pivoting for growth. 04:57 Community-driven strategies and how Angie leverages customer feedback to build raving fans. 07:50 Early challenges in funding, product development, and building a foundation for long-term success. 11:33 Marketing that works, the power of partnerships, co-collaborations, and customer-centric campaigns. 13:57 The Founder's role in scaling while balancing creative input and operational strategy. 19:16 Finding your niche and building a brand identity that resonates with your audience. 24:42 Lessons learned and why simplicity and focus are key to success in e-commerce. 30:07 Staying profitable in a competitive DTC space with tips for sustainable growth. 34:43 Final reflections and Angie’s advice for building a purpose-driven, profitable brand. RESOURCES + LINKS Use this link for a discount on Soul products. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997) FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie Soul: @get.soul Angie Lee: @angieleeshow
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    39 min

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