Résultats Éditeur "Tantor Audio" dans Développement commercial et entrepreneuriat

Our planet is suffering from serious environmental problems: coastal flooding due to severe storms caused in part by atmospheric pollution, diminishing natural resources such as clean water, and so on. But while these problems plague planet Earth, two-thirds of our globe is ocean. The seas can be home to pioneers, seasteaders, who are willing to homestead the Blue Frontier. Oil platforms and cruise ships already inhabit the waters; now it's time to take the next step to full-fledged ocean civilizations.

One man's mistake is another man's lesson. Don't let Scott Miller's success story fool you. He has made and learned from many mistakes in his career. Marketing Mess to Brand Success shares a career's worth of horrifying mistakes, missteps, and lessons learned. Whether you're starting a new company, a brand manager figuring out the best brand strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager or brand manager, this book is designed to prepare you for many of the inevitable challenges that you will encounter.

John Hendry, a leading management scholar, looks at the nature and practice of management in this Very Short Introduction. Tracing the development of management over the last century, he looks not only at what managers do, but also provides an insight to modern management theory. He considers the influences of national and organizational culture, the relationship between power and domination, managing in different cultures, approaches to management, and at the accountability of managers and morality.

Get ready to question everything you've been told about charity and to find out how you can truly succeed at making the world a better place.

In Beer School, authors and entrepreneurs Steve Hindy and Tom Potter share the improbable saga of Brooklyn Brewery, the company they grew from a home-brew hobby into a multimillion-dollar business - all in the most competitive beer market in the United States. If you have a thirst for entrepreneurial success, drink up. If you are a business manager or owner and want fresh ideas and insight, tap in. You'll learn entrepreneurial basics, plus some things textbooks don't teach you, as you follow the company's successes (and a few failures).

Few leaders will admit it, but again and again the growth of their organizations outruns their skills. If you're one of those leaders, you know the result: as the job grows bigger than you are, you get disoriented by a world of unfamiliar challenges. You then hit a wall of ineffectiveness, a stall point. Why won't doubling down on the managerial and technical building blocks that have worked before help you out of a stall? Because you invariably neglect the new political, personal, strategic, and interpersonal skills needed to manage yourself and others.

In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.

CEO and business consultant Stuart Levine spells out exactly how to practice the constants of business success, whether it's satisfying customers, developing strong relationships, or communicating clearly, through six fundamental principles, gained from decades of experience working with top executives. With no-nonsense lessons like "Face time counts", "Do breakfast", and "Share the good news and the bad", Levine offers concrete examples of how to behave, respond, and motivate others.

How will we live well in a super-networked, information-soaked, yet predictably irrational world? The only way to know is to understand how the way we think is changing. As economist Tyler Cowen boldly shows in Create Your Own Economy, the way we think now is changing more rapidly than it has in a very long time. Not since the Industrial Revolution has a man-made creation - in this case, the World Wide Web - so greatly influenced the way our minds work and our human potential.

As the Millennial generation (those born between 1982 and 2000) rapidly enters the workforce, their introduction into the workplace has been anything but seamless. In fact, you might have already heard one of these jaw-dropping stories: the mother who called HR to complain when her daughter got a mediocre performance review. The recent college graduate who dialed the CEO directly to tell him what the company could be doing better....

In Hug Your People, Jack Mitchell shares his secrets for creating happy employees, secrets as simple as they are revolutionary.

Authors Vivek Ranadive and Kevin Maney explore the world of human mastery and show how the ability to anticipate events before they occur can revolutionize business and offer a competitive edge in the marketplace.

Time is the ultimate scarce resource and thus quintessentially a topic for economics, which studies scarcity. Starting with the observation that time is increasingly valuable given competing demands as we have more things we can buy and do, Spending Time provides engaging insights into how people use their time and what determines their decisions about spending their time.

We are living in a new age. With developments emerging every day, Artificial Intelligence will soon surpass most human competencies and drastically transform technology's role in our day-to-day world. The solution for organizational leaders is not to become more like computers. In order for our organizations to survive as we stand at the threshold of a new era, we must tap into the qualities that make us uniquely human. Nick Chatrath interweaves an analysis of antiquated leadership modes with his newly developed strategies for more effective "threshold" leadership methods.

What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pokemon Go? Game companies and their popularity are poorly understood and often ignored from the standpoint of traditional business strategy. What lessons can we draw from its major successes and failures about the future of entertainment?

Many of us read books every day, either electronically or in print. We remember the books that shaped our ideas about the world as children, go back to favorite books year after year, give or lend books to loved ones and friends to share the stories we've loved especially, and discuss important books in book clubs and online communities. For all the ways books influence us, teach us, challenge us, and connect us, many of us remain in the dark as to where they come from and how the mysterious world of publishing truly works. How are books created and how do they get to readers?

Digital transformation is much more than building a digital infrastructure to gather and process data. It is about understanding how digital technologies enable the creation of innovative services and products. It is about identifying new competitive positions and business models and thinking critically about how to both create and capture value. Strategy in the Digital Age directly engages these concerns and provides a comprehensive roadmap for planning a successful digital strategy and executing a digital transformation in organizations.

Growing up, Reid was confused and disturbed by the different opportunities his best friend received. The gap widened as Reid's classes enabled him to pursue an elite college degree across the country studying educational opportunity and teaching. Then, Reid became a teacher at an under-resourced South Carolina high school where efforts to serve the incredible students were stymied by internal segregation and administrative ambivalence. After Reid assigned students a project to create a positive change, they pushed him to figure out how he, too, could make a bigger difference.

The College Devaluation Crisis makes the case that employers and other learning and development entities are emerging to innovate new approaches to training talent that, at times, relies on the higher education sector, but increasingly operates independently in order to satisfy talent needs more agilely and effectively. Targeted primarily toward managers, the book focuses on case studies from leading companies, including Google, Ernst & Young, IBM, and Marriott, to illustrate their innovative strategies for talent development across education, age, and background.

Planning is the trick for succeeding in small business. This process needn't be daunting, especially if you can get the timing right, pick a strategy that works, and chart a sound financial course. And if your best-laid plans go sideways, there's always hope, and a practical way forward, in this book. Getting Started in Small Business for Dummies will help you decide whether small-business ownership is right for you, and assess the viability of your business idea; and more.