Titres dans Marketing et ventes

Drawing on the wisdom of the world's foremost achievers, Rob's journey across more than 25 countries has culminated in a blueprint that stands unparalleled in its ability to transform dreams into tangible realities. This isn't just another strategy; it's the synthesis of global insights and proven principles that have consistently delivered results where others fall short. Rob's engagements around the globe have allowed him to distill the essence of success into an actionable framework.

Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.

Tilman Fertitta, also known as the Billion Dollar Buyer, started his hospitality empire 30 years ago with just one restaurant. So he knows the challenges that business owners face, as well as the common pitfalls that cause them to go under. Over the years, he’s stayed true to the principles that helped him scale his business to what is believed to be the largest single-shareholder company in America, with more than four billion dollars in revenue. He’s also sole owner of the Houston Rockets. In Shut Up and Listen!, he shares the key insights that made it all possible.

Are you having problems with the boss? Wishing you could be a better spouse? Not communicating well with your employees? Having trouble building business relationships? Or would you just like to improve your people skills and your ability to make strong, lasting impressions on the men and women you meet every day? The solution is Skill With People! Les Giblin's timeless classic has what you need to get on the fast track to success at home, at work, and in business.

You started your business because you wanted more. More wealth. More freedom. A greater impact. But these days, it feels like you're working harder than ever for less and less money, and you barely have time to take a coffee break, much less a vacation. Sound familiar? If your answer is a weary "yes," then Get Scalable is here to change the game...and your life.

How often do you find yourself feeling unsuccessful getting your point across? Did you know that up to 98 percent of your success in life depends on your success in conversations? With this twelve-session audio and workbook program, you will learn the basic persuasion skills needed to help others achieve more in their lives, sell your values to your children, and move products.

Feeling left behind in the AI revolution? Generative AI: Beginners Guide demystifies artificial intelligence, offering a clear, step-by-step roadmap to unlock its potential—no technical background required.

From Mike Michalowicz, the author of Profit First, Clockwork, and The Pumpkin Plan, comes the ultimate diagnostic tool for every entrepreneur.... The biggest problem entrepreneurs have is that they don't know what their biggest problem is. If you find yourself trapped between stagnating sales, staff turnover, and unhappy customers, what do you fix first? Every issue seems urgent—but there's no way to address all of them at once. The result? A business that continues to go in endless circles putting out urgent fires and prioritizing the wrong things.

Real estate can take people by the horns and toss them around. Doors Open When You Knock is about wrestling control back so that you can leave chaos and uncertainty behind, creating a business and a life that brings joy and fulfillment.This book explores what is possible for you—if you are willing to look. It is about being clear. Taking intentional action over time. Developing patience and gratitude. Being responsible. Because if you want boundless opportunity and freedom, it doesn’t happen by accident, it happens on purpose: Doors Open When You Knock.

Whether it's people looking to earn extra money, those tired of their nine-to-five, to entrepreneurs looking to grow their side hustle, Entrepreneur is uniquely qualified to guide a new generation of bold individuals looking to live their best lives and make it happen on their own terms. Whatever industry or jobs this new workforce takes, Start Your Own Business will guide them through the first three years of business. They'll gain the know-how of more than 30 years of collective advice from those who've come before them.

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.

Today's most urgent problems are fundamentally global. They require nothing less than concerted, planetwide action if we are to secure a long-term future. But humanity's story has always been on a global scale. Sachs takes listeners through a series of seven distinct waves of technological and institutional change, starting with the original settling of the planet by early modern humans through long-distance migration and ending with reflections on today's globalization.

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

The Service Culture Handbook is a step-by-step guide to help you develop a customer-focused culture in your company, department, or location. Whether you're just beginning your journey, or have been working on culture for years, this handbook will prepare you to take the next step. You'll receive actionable advice, straightforward exercises, and proven tools you can utilize immediately.

Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign.

As anyone in business knows, strategic planning is critical to achieving long-term success. In How to Be a Power Connector, super-networker Judy Robinett argues that strategic relationship planning should be your top priority.

Levi and Travis have sold everything from gym memberships to retirement plans and enjoyed every aspect—except prospecting. In real estate, they saw that outdated tactics such as cold calling and paid advertising were ineffective and time consuming. YouTube gave them everything they needed: exposure, opportunity, and clients who would benefit most from their services. In Passive Prospecting, Levi and Travis lay out the principles of implementing a successful marketing strategy built around YouTube.

Marketing with AI For Dummies is your introduction to the revolution that's occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You'll also learn to manage SEO and customer personalization with powerful new technologies.

Romi Neustadt is passionate about helping others build lucrative direct sales and network marketing businesses that help create lives with more freedom and flexibility, greater purpose, and a lot more fun. In this book she offers you the same direct, no-BS coaching she's given to tens of thousands to help you acquire the skills to build this sucker and teach your team to do the same. And, equally important, she'll work on your mindset so you stop over complicating it all and stop letting the negative voices in your head win.

You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.