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Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader.

In 1884, Providence Grays pitcher Charles "Old Hoss" Radbourn won an astounding 59 games - more than anyone in major-league history ever had before, or has since. He then went on to win all three games of baseball's first World Series. Fifty-nine in '84 tells the dramatic story not only of that amazing feat of grit but also of big-league baseball two decades after the Civil War - a brutal, bloody sport played barehanded, the profession of uneducated, hard-drinking men who thought little of cheating outrageously or maiming an opponent to win.

We can’t avoid the persistent questions about the meaning of life—and the nature of reality. But science is the only means of answering them. So declares philosopher Alex Rosenberg in this bracing, surprisingly sanguine take on a world without god. The science that makes us nonbelievers, he demonstrates, tells us the nature of reality, the purpose of everything, the difference between right and wrong, how the mind works, even the direction of human history.

Utilizing a series of essays examining the broad philosophical concepts embedded in Rod Serling's series, The Twilight Zone, Philosophy in The Twilight Zone provides a platform for further philosophical discussion.

The dwarven realms of Krynn are slumbering, locked in mountain fastness, removed and aloof from the affairs of the world. But the world has a way of finding someone when it needs them. A wealthy aristocratic dwarf from Kayolin is forced to flee his home. A gully dwarf from Thorbardin is lucky to escape his own city with his life. And a brilliant and impetuous descendant of the once-mighty Hylar wonders what failures have steered her people onto a path of self-destruction.

What would it take?That was the question that Geoffrey Canada found himself asking. What would it take to change the lives of poor children, not one by one, through heroic interventions and occasional miracles, but in big numbers, and in a way that could be replicated nationwide? The question led him to create the Harlem Children's Zone, a 97-block laboratory in central Harlem where he is testing new and sometimes controversial ideas about poverty in America.

For most of us, traveling means visiting the most beautiful places on Earth - Paris, the Taj Mahal, the Grand Canyon. It’s rare to book a plane ticket to visit the lifeless moonscape of Canada’s oil sand strip mines, or to seek out the Chinese city of Linfen, legendary as the most polluted in the world. But in Visit Sunny Chernobyl, Andrew Blackwell embraces a different kind of travel, taking a jaunt through the most gruesomely polluted places on Earth.

The promise of green jobs and a clean energy future has roused the masses. But as Robert Bryce makes clear in this provocative book, that vision needs a major re-vision. We cannotand will notquit using carbon-based fuels at any time in the near future for a simple reason: they provide the horsepower that we crave. The hard reality is that oil, coal, and natural gas are here to stay.

Forty million people in the US have tried Internet dating, which means 40 million people have probably gone on some pretty crappy dates. Not a Match: My True Tales of Online Dating Disasters is about one guy who experienced more than his fair share. Brian Donovan, a writer and comedian whose work has appeared on Late Night with Jimmy Fallon, NPR, and Chapelle's Show, has been on over 100 Internet dates in a genuine search for love and happiness.

Ethan Faulkner is a precocious child with a brilliant but troublesome sister, a war vet for a father, and a weary mother trying to manage their family. One night a young woman rings their doorbell, desperate to hide from two men who are pursuing her, when one of the two barges in after her. The struggle leaves both of Ethan's parents dead. Years later, Ethan has a successful teaching career and a budding relationship with a coworker. But he hasn't quite followed through on his promise to his dying father - to take care of his sister. Susannah is not an easy person to keep tabs on....

Terry Giles has lived a classic-American success story. By 30, he had built one of the largest criminal defense firms in Southern California and had generated tens of millions in revenue working with high-profile clients. By 34, he had left the legal profession and had achieved even greater success as an entrepreneur, seemingly overnight. But as Giles observes in The Fifteen Percent, no one goes through life without facing serious obstacles.

The tree is decorated, the cookies are baked, and the packages are wrapped, but the biggest celebration this Christmas is Gaby Summerhill's wedding. Since her husband died three years ago, Gaby's four children have drifted apart, each consumed by the turbulence of their own lives. They haven't celebrated Christmas together since their father's death, but when Gaby announces that she's getting married - and that the groom will remain a secret until the wedding day - she may finally be able to bring them home for the holidays. But the wedding isn't Gaby's only surprise....

The first book to reveal how thinking like a designer can help solve the greatest challenges we face in business, society, and our daily lives. What can we learn from the ways great designers think-and how can it improve our world? In this highly original book by journalist Warren Berger, in collaboration with celebrated designer Bruce Mau, ten groundbreaking principles of design are shown in action-addressing business, social, and personal challenges and improving the way we think, work, and live.

Perhaps the 19th century's best book on Wall Street, Fifty Years in Wall Street provides a fascinating look at the financial markets during a period of rapid economic expansion.

Marriage and relationships are in crisis. The breakup and divorce rates remain incredibly high, despite all the couples therapy, afternoon talk shows, and other books in the marketplace, many of which describe men as abusive commitment-phobic creeps who'd better change fast or else. But this book is totally different: a whole different way of looking at how to build a successful long-lasting relationship from a man's point of view - men who are happy in their partnerships, who have figured out what works for them in accomplishing the goal of a loving, intimate, lifetime commitment.

As the pace of change accelerates and the volume of information explodes, we're under great pressure to connect just in time with the people and ideas we need to thrive. But we can no longer plan our way to success - there will always be factors beyond our control. This uncertainty, however, cultivates one of today's key drivers of success: serendipity. More than blind luck, serendipity can produce quantifiable results: breakthrough ideas, relationships that matter, effortless cooperation, synchronized market timing, and more.

The soldiers of the elite 13th Spaceborne fighting force must locate a secret lab and liberate the scientists held there, before they become prisoners - or casualties - themselves....

Sam Moses, a motorsports writer for Sports Illustrated, was assigned to go racing and write about what happened. Fast Guys, Rich Guys, and Idiots is a personal odyssey that peers over the cliff of change and into the pit of obsession. From small-time races to glittery grands prix, it lays bare the greed, lust, and desperation of every driver for time behind the wheel and a faster car. It explains the perfectionism behind taking a turn at the limit and describes the intoxicating thrill of stealing down the Daytona backstraight at nearly 200 miles an hour.

While in Ireland on a class trip, Jake stumbles upon the first clue to a treasure missing from the Spanish Armada. Jake sees the riches as his chance to buy back the family sailboat and restore a piece of the life he enjoyed before his father was critically injured in an accident. Desperate to find the treasure, Jake teams up with Zach, his nemesis and class bully, and two girls in a clue-hunting chase across the Dingle Peninsula.

Chris Von der Ahe knew next to nothing about baseball when he risked his life’s savings to found the St. Louis Browns, the franchise that would become the St. Louis Cardinals. Yet the German-born beer garden proprietor would become one of the most important - and funniest - figures in the game’s history.