Résultats lu par "Dana Hickox" dans Toutes les catégories

Most companies still operate as if they control their customers. But, in today's market, it's really the other way around. Customer CEO confronts the new market reality that customers choose which companies to do business with completely on their own terms. This effectively inverts the power, control, and direction of decision-making; to survive in this new landscape, organizations must quickly adapt.

A generation of people around the world, from Boston to Bangkok, from New York to New Delhi, are making everyday choices in ways that defy traditional logic. They are judging where and how their clothes were made, not just how they fit. They are thinking global but buying local. They are spending their money and their time, forming loyalties, casting votes, and even enjoying entertainment based increasingly upon their desire to make a positive impact on others and the world around them.

Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, websites ... you name it. And they spend millions more trying to build their businesses through elaborate "relationship management" software. The result? Most marketers still aren't emotionally connecting with consumers. Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer.

National polling indicates that for the first time in American history, people believe their children will not be as well off as they are. The primary reason for this? The lack of performance by government. The public sector receives trillions of American taxpayer dollars every year, and yet because of its seeming inability to run effectively, government is not delivering the level of service the people are paying for.

Based on a unique three-year study of nearly 200 self-made millionaires, The Millionaire Mystique uncovers the surprising secrets, individual stories, and pivotal career decisions of successful and happy millionaire women. Startlingly, the research shows that no silver spoon is required, and personal setbacks and career detours challenged - but did not stop - later success.

While today's global economy is experiencing a significant cycle of outsourcing across industries, leadership cannot be outsourced; it must be organically transformed. The Next Gen Leader will show you how to discard outworn traditions and become the next-generation leader you were born to be! It is a system designed to help you maximize individual, team, and organizational leadership potential, regardless of your position, pay, or power.

Organizations are coming to the reality that work-life balance is no longer solely an issue for working women. As we progress further into the 21st century, workers and ways of working are changing. We have four generations operating together in the workplace and a tremendous variety of professional expectations, values, goals, and needs. People want to work, but more and more need work to work better in their lives.

With Obfuscation, Finn Brunton and Helen Nissenbaum mean to start a revolution. They are calling us not to the barricades but to our computers, offering us ways to fight today's pervasive digital surveillance - the collection of our data by governments, corporations, advertisers, and hackers. To the toolkit of privacy-protecting techniques and projects, they propose adding obfuscation: the deliberate use of ambiguous, confusing, or misleading information to interfere with surveillance and data-collection projects.

Presented by a trusted expert, Dr. Sanjiv Chopra's The Big Five includes easily digestible data and startling results from real studies conducted by reputable universities and involving thousands of subjects. Listeners of The Big Five can hear for themselves that without a doubt, these five simple actions offer many more proven benefits than the latest expensive supplements, fad diets, jazzy exercise programs, and state-of-the-art gym equipment.