Résultats lu par "Jeff Cummings" dans Toutes les catégories

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.

This fascinating book is far more than a compilation of ghost stories. The Ghost Studies provides scientific explanations for paranormal occurrences. Included are new and exciting scientific theories that explain apparitions, hauntings, and communications from the dead, and the latest research on the role of energy and electricity in hauntings.

There has never been a better time to build an audience around your idea or product. But with so many people and companies clamoring for attention, it's also more challenging than ever to do work that deeply resonates with the marketplace and creates true and lasting impact.

This explosively entertaining memoir abounds in gossip, satire, historical apercus, and trenchant observations. Vidal’s compelling narrative weaves back and forth in time, providing a whole view of the author’s celebrated life, from his birth in 1925 to today, and features a cast of memorable characters - including the Kennedy family, Marlon Brando, Anais Nin, and Eleanor Roosevelt.

In our dangerous world, offenders cannot always be brought down by the justice system. When a different kind of justice is needed—swift, effective, and personal—a new type of avenger must take action. In Vengeance, best-selling author Lee Child, “a superb craftsman of suspense” ( Entertainment Weekly), presents 21 riveting stories from some of today’s top crime writers.

It’s the summer of 1962, and Scott and his friends spend their days playing baseball and thinking about girls. But the threat of nuclear war looms over everything they do, and they are haunted by the idea that they could all be dead tomorrow. Even though the possibility of war is all anyone talks about, Scott’s dad is the only one in the neighborhood who actually prepares for the worst, building a bomb shelter to protect his family and stocking it with enough supplies to keep them alive for two critical weeks. The neighbors scoff, but then, in the middle of the night in late October, the unthinkable happens.

Virtually Human explores what the not-too-distant future will look like when cyberconsciousness - simulation of the human brain via software and computer technology - becomes part of our daily lives. Meet Bina48, the world's most sentient robot, commissioned by Martine Rothblatt and created by Hanson Robotics.

In Chancing It, award-winning scientist and writer Robert Matthews shows how to understand the laws of probability and use them to your advantage. He gives you access to some of the most potent intellectual tools ever developed and explains how to use them to guide your judgments and decisions.

In her first book of comic strips, Emma reflects on social and feminist issues by means of simple line drawings, dissecting the mental load, ie all that invisible and unpaid organizing, list-making and planning women do to manage their lives, and the lives of their family members. Most of us carry some form of mental load - about our work, household responsibilities, financial obligations and personal life; but what makes up that burden and how it's distributed within households and understood in offices is not always equal or fair.

Advice about food can be confusing. There's usually only one thing experts can agree on: some ingredients - often the most enjoyable ones - are bad for you, full stop. But as Aaron Carroll explains, these oversimplifications are both wrong and dangerous: if we stop consuming some of our most demonized ingredients altogether, it may actually hurt us.

“What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50½ answers drawn from his experience as an Amazon executive - and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business.

Immerse yourself in this insightful and entertaining collection of interviews given by Gore Vidal over the span of 20 years. Listen to the author’s witty, candid, and unconventional observations of his own life and work, plus his take on sexuality, society, American politics, and more. This unique audiobook provides an enlightening look at the world through Gore Vidal’s own words.

Award-winning historian David Pietrusza unpacks the most ingloriously iconic headline in the history of presidential elections - DEWEY DEFEATS TRUMAN - to reveal the 1948 campaign's backstage events and recount the down-to-the-wire brawl fought against the background of an erupting Cold War, the Berlin Airlift, the birth of Israel, and a post-war America facing exploding storms over civil rights and domestic communism.

Through strange metaphysical circumstances, failed screenwriter Brad Cohen finds himself caught in an infinite time loop, forced to relive the first forty years of his life again and again. Each "repeat," Brad wakes up in the womb on what was supposed to be his fortieth birthday, with full knowledge of what's come before. In various timelines, he becomes a successful political pundit, a game-show champion, a playboy, and a master manipulator of the stock market, but none of them seems to lead him out of his predicament.

It's not news that globalization and ever-faster technological innovation have increased the pace of change exponentially. Existing change models were devised to deal with individual changes, one by one, but that's not a luxury leaders have any more. Bill Pasmore, senior vice president at the Center for Creative Leadership and a professor at Columbia University, offers a four-part model that will allow leaders to deal with multiple changes simultaneously without drowning in the churn.

Featuring instructional case studies from companies including Panasonic, Hilton, Merck, and Honeywell, this evidence-based book provides listeners with a proven methodology for driving success before, during, and after every sale. Embracing the entire customer life cycle, Beyond the Sales Process reveals twelve essential strategies including: Study your customer. Give them compelling reasons to engage. Build a vision for them of their own success....

In Your New Money Mindset, Jim and Brad guide you through a Money Mindset Assessment, which will pinpoint what attitudes about money you should work on developing in order to achieve financial freedom. The goal is to cultivate a surplus mind-set that allows you to enjoy what you have and be openhearted toward others. Discover today how to create a healthy relationship with money.

Trouble sleeping, panic attacks, knots in your stomach, excessive worry, doubts, phobias - anxiety comes in many shapes and sizes, and affects millions of people. But you don’t have to suffer anymore. In Retrain Your Anxious Brain, renowned therapist and anxiety expert John Tsilimparis, MFT, shares the groundbreaking program he’s created to help hundreds of people (himself included) free themselves from crippling anxiety and live healthier, happier lives.

Tichy draws on decades of hands-on experience working with CEOs and boards to provide a framework for building a smart, effective transition pipeline, whether for a multi-billion dollar conglomerate, a family business, a small start-up, or a non-profit. Through revealing case studies like Hewlett Packard, IBM, Yahoo, P&G, Intel, and J.C. Penney, he examines why some companies fail and others succeed in training and sustaining the next generation of senior leaders.

Gore Vidal - novelist, playwright, critic, screenwriter, memoirist, indefatigable political commentator, and controversialist - is America’s premier man of letters. No other writer brings more sparkling wit, vast learning, indelible personality, and provocative mirth to the job of writing an essay.