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A personal brand is an association that occurs in the head of people when they mention the name of a business person. By whom do they represent him, how could they describe the strengths, weaknesses of a person, character, and everything else. A personal brand helps to stand out from competitors.

The term "personal branding" means to receive the person concerned by marking or labeling the person as a brand or something reduced to a mark of people. However, the expression "branding" in humans sounds catchier. To date, there is no uniform definition of personal branding. Given a large number of primarily American books, countless magazine articles, blogs, websites, magazines, and other media sources, the definitions of the term sometimes differ significantly from author to author.

Do you wonder what personal brand is? It is to leave a clear mark on others to collaborate and transcend. Many relate it to fame but it has more to do with practical intelligence: The ability to choose the best talent in the environment in which you are or to choose the best environment to transcend with the talent you have. All people have their own brand and generate a reputation with it. Is your brand helping you get where you want to be? Do you know the true benefits of personal branding? The articles in this section will help you reflect on your goals and develop yourself.