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In this audiobook, a former advertising executive and marketing MBA will provide an overview of seven popular advertising mediums and their functions. Sample cases provided include select clients, campaigns, or instances that have been experienced or observed.

It’s been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things - often nothing more than themselves. Although The Essential Guide to Marketing is geared toward business-oriented listeners, the concepts of marketing can help people in all walks of life, including consumers.

Deciding to form a start-up and coming up with the ideas is tough enough. But as a recently formed start-up or small nonprofit, it can be downright daunting to begin putting together a marketing strategy when you’re still trying to define your organization, let alone consider marketing it to other people. Fear not. You have the ability to imprint your brand in the minds of the outside world, as long as you follow the right steps.

It’s been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere. But marketing extends beyond the business world, too. A new crop of media has begun to take over the minds and attention of consumers in the marketplace. Any marketer with the goal of capturing attention of consumers and achieving the vision set forth should be aware and understand how these mediums can be used and what makes the most sense for their particular organization.

Without marketing, the best ideas might go nowhere, while great marketing can make a Hindenburg seem like the next big thing. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things - often nothing more than themselves! Although Charles River Editors' Marketing Series is geared toward business-oriented listeners, the concepts of marketing can help people in all walks of life, including consumers. In this introduction to marketing, an MBA will walk you through all the necessary components of a successful marketing strategy.