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Jeff Krasno explores a profound yet overlooked paradox of modern life: our relentless pursuit of ease is undermining our health and resilience. In a world where convenience is prioritized, our bodies and minds face a mismatch between our ancient evolutionary wiring and today’s cushioned environment. This illuminating guide dives into how our instincts for survival, designed to thrive under occasional stress, are ill-suited to our era of ultra-processed food, digital overstimulation, and constant comfort.

Jeff Krasno, the founder and CEO of the global wellness platform Commune Media, thought he was pretty healthy. Though he suffered from brain fog, chronic fatigue, and bouts of insomnia, those symptoms seemed utterly normal in today’s society. When he learned he had diabetes, his first thought was, How can that be? I run a wellness company! His diagnosis propelled him to consult every expert at his disposal and engage in intensive “me-search” in order to turn his health around. On this journey, he began to form a larger picture of what’s wrong with our health in the modern world.