Academic Career

Phil Knight, o homem por trás da Nike, sempre foi uma figura envolta em mistério. Agora, neste livro franco e surpreendente, ele conta sua história. Com 50 dólares emprestados pelo pai, ele abriu em 1963 uma empresa com uma missão simples: importar do Japão tênis de alta qualidade e baixo custo. Mas o caminho até tornar a Nike uma das marcas mais emblemáticas, inovadoras e rentáveis do mundo não foi fácil, e Knight fala em detalhes dos riscos que enfrentou, dos concorrentes implacáveis e de seus muitos triunfos e golpes de sorte.

Expanding upon his viral TEDx Talk, psychology professor and social scientist John V. Petrocelli's The Life-Changing Science of Detecting Bullshit reveals the critical thinking habits you can develop to recognize and combat pervasive false information and delusional thinking that has become a common feature of everyday life.

Digital transformation is more important than ever now that we’re in the Fourth Industrial Revolution, where the lines between the physical, digital, and biological worlds are becoming ever more blurred. But fully 70 percent of digital transformations fail. In this book, Saldanha lays out a five-stage process for moving from digitally automating processes here and there to making digital technology the very backbone of your company. For each of these five stages, Saldanha describes two associated disciplines vital to the success of that stage.

For aspiring chefs, seasoned cooks, or anyone with an appetite for personal growth and leadership insights, Chef's PSA: Bad Sous, Good Chef is a must-listen. It's more than just a story—it's a journey towards becoming your best self, served up in a delectable narrative that will leave you hungry for more.

This is the story of Jim’s Group, as told by its founder. An account of how a $24 business became one of the world’s largest franchise chains, with more than 4,300 franchisees (and rising). It is an unusually frank and honest account, showing the human weaknesses and mistakes as well as the successes. This is a very different guide to business success, drawn not only from Jim’s experience but the lessons he has drawn from contact with thousands of successful (and some less successful) franchisees and franchisors.

Percez les Secrets de la Réussite en Entreprise : Maîtrisez la Stratégie d'Affaires pour une Croissance Durable. Plongez dans un guide académique complet qui vous équipe des outils et des connaissances essentiels pour prospérer dans le monde dynamique des entreprises d'aujourd'hui.

By accepting the CEO job at Hewlett-Packard, an iconic company that had lost its way, Carly Fiorina confirmed her status as the most powerful businesswoman in America. But she also made herself a target for everyone who disliked her bold leadership style and resented her rapid rise. For six years, as she led HP through drastic changes and a controversial merger, Fiorina was the subject of endless analysis, debate, and speculation.

Kip Tindell, the founder and CEO of The Container Store, reveals the seven secrets to keeping both customers and employees happy and all fully engaged. In Uncontainable, Tindell reveals his approach for building a business where everyone associated with it thrives through embodying the tenets of conscious capitalism. Tindell's seven foundation principles are the road map that drives everyone at The Container Store to achieve the goals of the company.

Junk to Gold is about one man's journey from humble beginnings to unimaginable success. Willis Johnson, the founder of Copart (CPRT), offers up a personal and inspirational account of this journey to the top, including lessons he learned from love, war, and building a global, multibillion-dollar business. Even at the pinnacle of success, Willis remained grounded in his family-first values. His stories will inspire and provoke the entrepreneur in everyone to start building their dream.

A charismatic, heart-warming business memoir that's filled with life lessons on overcoming obstacles, Copy This! is a book for every business owner looking to grow a company, every manager helping his team perform, every visionary trying to launch a new idea, and for every mother and father of a child suffering from dyslexia or Attention Deficit Hyperactivity Disorder.

Supermaker is a guide to business and career development by Jaime Schmidt: acclaimed entrepreneur, founder of Schmidt's Naturals, and icon of the Maker Movement. In Supermaker, she shares how you too can start or grow your own business with advice on branding, product development, social media marketing, scaling, PR, and customer engagement, all based on her own hard-won mastery.

Les Gold has been in business since age 12, when he started selling used golf clubs from his dad’s basement. Now he owns Detroit’s biggest pawnshop, American Jewelry and Loan, and is the star of the hit reality TV show Hardcore Pawn. In this entertaining, honest book, Gold takes you inside some of his weirdest, wacki­est deals and steals. From the monkey his dad once took in to pawn to the deal Gold made for a stripper pole, he has no boundaries for what he considers to be part of his business - and neither should you.

In The Extra 2%, financial journalist and sportswriter Jonah Keri chronicles the remarkable story of one team's Cinderella journey from divisional doormat to World Series contender. By quantifying the game's intangibles, they were able to deliver to Tampa Bay an American League pennant. This is an informative and entertaining case study for any organization that wants to go from worst to first.

CEO of Hint, Inc., and author Kara Goldin turned her unsweetened flavored water into one of the most successful beverage businesses of our time. As she started to achieve her goals, Kara found herself being called “fearless”, “confident” and even “unstoppable”, but nothing could be further from the truth. In Undaunted, she shares real stories about her own fears and doubts, the challenges she encountered and what she did to overcome them to eventually build a great business and a life she loves.

Longtime Dollar General CEO Cal Turner, Jr. shares his extraordinary life as heir to the company founded by his father Cal Turner, Sr. and his grandfather, a dirt farmer turned Depression-era entrepreneur. Cal's narrative is at its heart a father-son story, from his childhood in Scottsville, Kentucky, where business and family were one, to the triumph of reaching the Fortune 300 - at the cost of risking that very father/son relationship. Cal shares how the small-town values with which he was raised helped him guide Dollar General from family enterprise to national powerhouse.

It only took five years for two brothers-in-law to create a billion-dollar, award-winning, take-no-prisoners cannabis company called HEXO. How did they do it? That’s the story. From early roadblocks and devastating personal and financial setbacks to explosive growth and some of the biggest cannabis deals in global history, Billion Dollar Start-Up not only recounts the HEXO story but the history of Canada’s momentous road to legalization.

Based on extensive insider interviews and participation, acclaimed author Ben Mezrich's Straight Flush tells the captivating rags-to-riches tale of a group of University of Montana frat brothers who turned a weekly poker game in the basement of a local dive bar into AbsolutePoker.com, one of the largest online companies in the world. But then the U.S. Department of Justice placed a bull's-eye on Absolute Poker. Did they fold - or double down and ride their hot hand?

Arthur M. Blank believes that for good companies, purpose and profit can - and should - go hand in hand. And he should know. Together with cofounder Bernie Marcus, Blank built The Home Depot from an idea and a dream to a $50 billion-dollar company, the leading home improvement retailer in the world. And even while opening a new store every 42 hours, they never lost sight of their commitment to care for their people and communities.

The first inside account of life within a Silicon Valley venture capital firm, eBoys is the fascinating true story of the six tall men who backed eBay, Webvan, and other billion-dollar start-ups that are transforming the Internet and setting a new pace for the economy - an audible.com audio exclusive!

For the socially conscious, the intellectually curious, or the creative soul comes an inspiring, New York Times best-selling handbook for success in business, life, and the all-important task of building a more compassionate world—by the visionary founder and CEO of KIND Healthy Snacks.