Academic Career

Admen, Mad Men, and How Advertising Really Works is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

Imagine a company where everyone loves to work, where employees feel not just "satisfied" but truly cared for, respected, and energized. Think of the impact this would have on recruitment, retention, customer satisfaction, innovation, and overall performance. Aron Ain, the award-winning CEO of Kronos, a global provider of workforce management and human capital management cloud solutions, believes that anything is possible when people are inspired.

Andrew Gazdecki knows startups. He founded Bizness Apps as a broke, 20-something entrepreneur and sold it to a private equity firm before the age of 30 - after going head-to-head with Apple over a blanket App Store policy that threatened to ruin him.

As cofounder of KISS, America's number one gold-record award-winning group of all time, Simmons knows the thrill and seduction of power firsthand. But gold records alone don't equal power. The decisions you make once you attain a certain level of success are what separate the pretenders from the pantheon. Inspired by Niccolo Machiavelli's The Prince, Simmons offers his unique take on the dynamics of power in every realm of life, from the bedroom to the boardroom, to the world of rock, celebrity, and social media, to politics.

An entertaining, humorous, and inspirational memoir by the founder and chief creative officer of the multimillion-dollar lifestyle brand ban.do, who "has become a hero among women (and likely some men too) who struggle with mental health" (Forbes). Hilarious, hyper-relatable, and filled with fascinating insights and hard-won wisdom on everything from why it’s okay to cry at work to the myth of busyness and perfection to the emotional rating system she uses every day, Gotch’s inspirational memoir dares listeners to live each day with hope, optimism, kindness, and humor.

For millions, a major component of the American dream is to start one’s own company and, ultimately, to become one’s own boss. The question is—just how exactly does one do that? Every successful entrepreneur has their own story to tell. But the story in Dare to Become is especially intriguing and uplifting because Julie Gareleck didn’t have major venture capital dollars to fall back on, nor does she have an MBA from Harvard. What she did have, however, was a sense of drive—of grit—and of a burning desire to achieve her dream.

Menino pobre, criado sozinho pela mãe num cortiço, Luiz Barsi Filho se tornou uma lenda no mundo dos investimentos. Não foi da noite para o dia. Ele começou a investir no final dos anos 1960, passou por sucessivas crises e planos econômicos, e prosperou em (quase) todos os momentos.

With over $500 million a year in sales, the Bassett Furniture Company was once the world's biggest wood furniture manufacturer. But beginning in the 1980s, the Bassett company suffered from an influx of cheap Chinese furniture as the first waves of Asian competition hit, and ultimately was forced to send its production offshore to Asia. Only one man fought back. That man is John Bassett III, a descendant of the Bassetts who is now chairman of Vaughan-Bassett Furniture Co, which employs more than 700 Virginians and has sales of over $90 million.

In Beer School, authors and entrepreneurs Steve Hindy and Tom Potter share the improbable saga of Brooklyn Brewery, the company they grew from a home-brew hobby into a multimillion-dollar business - all in the most competitive beer market in the United States. If you have a thirst for entrepreneurial success, drink up. If you are a business manager or owner and want fresh ideas and insight, tap in. You'll learn entrepreneurial basics, plus some things textbooks don't teach you, as you follow the company's successes (and a few failures).

The Space Barons is the story of a group of billionaire entrepreneurs who are pouring their fortunes into the epic resurrection of the American space program. Nearly a half century after Neil Armstrong walked on the moon, these Space Barons—most notably Elon Musk and Jeff Bezos, along with Richard Branson and Paul Allen—are using Silicon Valley-style innovation to dramatically lower the cost of space travel and send humans even further than NASA has gone.

Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a reputation as much for its ground-breaking environmental and social practices as for the quality of its clothes. In this exceptionally frank account, Chouinard and Stanley recount how the company and its culture gained the confidence, by step and misstep, to make its work progressively more responsible, and to ultimately share its discoveries with companies as large as Wal-Mart or as small as the corner bakery.

Lisa Lisson's life seemed perfect: she had married her high school sweetheart, applied her marketing degree to a position at FedEx Express Canada, and would ultimately become president of the company. One night, after putting their four children to bed, her husband, Patrick, marvelled at their lives. Just a few hours later, Patrick had a massive heart attack and was in a coma. Part leadership guide, part memoir of loss, and part personal empowerment primer on how to achieve your goals, Resilience is an inspirational story.

It only took five years for two brothers-in-law to create a billion-dollar, award-winning, take-no-prisoners cannabis company called HEXO. How did they do it? That’s the story. From early roadblocks and devastating personal and financial setbacks to explosive growth and some of the biggest cannabis deals in global history, Billion Dollar Start-Up not only recounts the HEXO story but the history of Canada’s momentous road to legalization.

The retail industry has undergone enormous changes during the last thirty years. But there is one retailer that not only has remained consistent in the fluctuating—even tenuous—market, but also has grown in the process. More Than a Hobby takes you inside the story of David Green, the man who built the phenomenal success of Hobby Lobby. Green went beyond surviving in a competitive retail market to thriving, ultimately expanding his $600 start-up company into a $1.3 billion per-year enterprise.

An inspiring personal story of redemption, second chances, and the transformative power within us all, from the founder and CEO of the nonprofit charity: water. In the tradition of such best-selling books as Shoe Dog and Mountains Beyond Mountains, Thirst is a riveting account of how to build a better charity, a better business, a better life - and a gritty tale that proves it’s never too late to make a change.

Henry Ford, né le 30 juillet 1863 à Dearborn (Michigan, États-Unis) et mort le 7 avril 1947 dans la même ville, est un industriel américain et le fondateur de l'automobile qui porte son nom. Comment ce fils d'agriculteur parti de rien a fait pour en arriver là ? Quelles sont les étapes qui l'ont conduit à devenir le premier milliardaire des États-Unis ? Qu'est-ce qu'un entrepreneur moderne peut apprendre de lui aujourd'hui pour démarrer et développer un business ? Découvrez les réponses au travers de ce savoureux audiobook !

As 'a little girl from a little school in a little village in North Yorkshire', she only went into the law because her headteacher told her she wasn't clever enough to study history. She became the most senior judge in the country, but it was an unconventional path to the top. Wise, warm and inspiring, Spider Woman shows how the law shapes our world and supports us in crisis. It is the story of how Lady Hale found that she could overcome the odds, which shows that anyone from similar beginnings will find that they can cope, too.

High-achieving women share their worst mistakes at work - and how learning from them paved the way to success. In Mistakes I Made at Work, Jessica Bacal interviews 25 successful women about their toughest on-the-job moments. These innovators across a variety of fields - from the arts to finance to tech - reveal that they’re more thoughtful, purposeful and assertive as leaders because they learned from their mistakes, not because they never made any.

Supermaker is a guide to business and career development by Jaime Schmidt: acclaimed entrepreneur, founder of Schmidt's Naturals, and icon of the Maker Movement. In Supermaker, she shares how you too can start or grow your own business with advice on branding, product development, social media marketing, scaling, PR, and customer engagement, all based on her own hard-won mastery.

Behind every entrepreneur's success story, there's a never-ending list of gut-wrenching failures, missed opportunities, and jaw-dropping setbacks. Real estate mogul and serial entrepreneur Manny Khoshbin is one of those entrepreneurs with a story of perseverance that will make you believe in the American Dream all over again. Driven: The Never-Give-Up Roadmap to Massive Success goes beyond Manny's personal ride through the entrepreneurial journey to deliver the habits, mindset, and insights aspiring entrepreneurs need to turn dreams into reality.