Advertising Marketing

Capture your audience wherever they go with Mobile Marketing Strategies, the ultimate guide to mastering mobile engagement. This isn’t just another marketing book—it’s your secret weapon for building personalized, on-the-go experiences that keep customers coming back. Learn to harness mobile-optimized websites, apps, SMS, and push notifications, and leverage location-based marketing to reach customers right when it matters most.

Do you sense we are living in a new world where everything seems upside-down, and people are acting in unexpected ways? How can your company best show up and perform in this unpredictable, volatile environment? By creating an enchanted brand. An enchanted brand is a new tool for managing the human side of business. Unlike brands of the past which are designed to sell, an enchanted brand is designed to serve.

This book is a complete beginners guide to fully grasping the ways of utilising pay per click advertising to have a wider customer reach and expand your business. It explains how to use tools such as Google Analytics and search engine optimisation to achieve more reaches on search engines when keywords are typed and how to apply the use of Google, Facebook, and YouTube into a combination as a single strategy.

In a market dominated by conglomerates, competition between small businesses is at its peak. Branding is a way for a business to make it to the top, plus improve its operations. It’s all right if you suddenly feel overwhelmed by the almost infinite branding techniques available. Fortunately for you, this audiobook is here to set the record straight for branding.

Wir leben in einer Sichtbarkeitsökonomie: Produkte und Dienstleistungen, die nicht sichtbar sind, werden von Kundinnen nicht wahrgenommen. Musste Sichtbarkeit früher mit hohen Budgets für TV- und Anzeigenwerbung teuer erkauft werden, lässt sich hochwertige Sichtbarkeit heute planbar und mit geringen finanziellen Mitteln herstellen. Leserinnen erfahren hier, wie sie in 6 Schritten smarte Sichtbarkeit für ihr Unternehmen erreichen, um besonders relevante Zielgruppen anzusprechen und so ihren Umsatz signifikant steigern.

Washington Olivetto é um dos maiores publicitários brasileiros, criador de algumas das mais marcantes, emocionantes e divertidas campanhas da propaganda nacional. Nesse audiolivro ele conta algumas histórias que ajudam a compreender como o grande publicitário criou o seu melhor personagem: ele próprio.

Social Marketing Success is your proven four-step guide to getting more leads, clients, and sales using social media. The strategies in this book have been tried and tested for almost a decade and are ones the Britpreneur still uses to this day! By listening to Social Marketing Success and applying the four simple steps, you will soon see how simple it is to get more exposure to your business, brand, or idea.

Do you want to effectively grow and scale your business? The most effective way is through harnessing the power of PR and strategic storytelling. You can impact the lives of those you want to connect with as they discover how you can help them. In this book, Nicola J Rowley unpacks the important stages to follow when it comes to PR and why storytelling should be at the heart of all of your communications.

In collaborazione con CHORALIA, un saggio - che è anche una guida pratica - sulla trasformazione delle attività di vendita nell'era digitale. Smart Selling non significa semplicemente trasporre in digitale un comportamento tradizionale. Significa rivedere del tutto l'approccio. E questo libro fornisce le linee guida e illustra i comportamenti specifici necessari per adattarsi ai cambiamenti del mercato.

Sätt dig in i SEO: En omfattande guide för nybörjare och marknadschefer. Är du intresserad av att lära dig mer om SEO, eller Sökmotoroptimering, och hur det kan skapa mervärde för din webbplats? Då har du kommit rätt! I denna banbrytande bok guidar SEO-experten Jorge Castro dig genom de essentiella aspekterna av SEO, från grunden till avancerade taktiker som han själv använder. Och det bästa av allt? Vinsten från boken går till Barncancerfonden! För den oinvigde, SEO är konsten och vetenskapen att optimera din webbsida så att den rankar högt i sökmotorer som Google.

STREET TRICKS is about the advertising agency business. It's a fun, story-filled, time-tested account of building successful brands and even better client/agency relationships. As the MAD MEN era was winding down, this author's career was just beginning. STREET TRICKS recounts fun stories from past agency experiences along with tips and tricks and principles on how to get it done moving forward.

The pandemic has brought both new challenges and new opportunities for authors. More people are buying books, but even more, people are writing and publishing them, also. How can you and your book stand out from the competition? In this second edition of Self-Publishing: You Can Do This!, author and publishing consultant Karen Hodges Miller brings us the latest changes in the publishing industry, updating us on everything from the new surge in audiobook sales to dealing with social distancing.

YouthNation is an indispensable brand road map to the youth-driven economy. Exploring the idea that youth is no longer an age - it's a commodity that's available to everyone - this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Listeners will learn the ins and outs of the new consumer and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth.

If you want to learn how to increase your sales and leads and grow your following fast, then check out this two-in-one audiobook. You'll learn how to use Facebook advertising and Instagram marketing to build a real audience and sell more.

In Open House, Piyush Pandey takes listeners on a journey into his mind—his work, thoughts and experiences. He answers questions posed to him by people over the decades. Serious questions, incisive questions and frivolous questions. Is advertising a good career option? Should ad agencies work for political parties? Why does Ogilvy work for the BJP? Should citizens take the law into their own hands if they don't like the advertising? Is Ogilvy a lala company? What is the future of advertising? Is Piyush Pandey too old to be in this business?

Hay mucho por ahí con respecto a lo que significa convertirse en su propia marca de forma personal, cómo funciona la marca personal, y lo que usted puede lograr a través de su marca. Debido a la creciente popularidad del estilo de vida nómada digital, todos quieren aprender a cómo venderse a sí mismos y construir una red a su alrededor llena de personas que sean capaces de ayudarles a hacer crecer su marca.

Storytelling creates an understanding of purpose by painting a picture in the customer's mind. It allows the business to stand out because the customers can easily relate to the product or service. When using storytelling properly, you can grow your business to new heights. You'll be able to create a unique and memorable marketing strategy, which will generate more sales, create bonds with the customers, and develop customer loyalty - just to name a few benefits. This book will teach you how to tell stories properly in order to achieve all those great benefits listed above.

With Facebook there is a lot of information floating around the net about how essential it is for businesses to be on their website. Yet many businesses have an innate fear of social networking as such because of their concerns with data security. This is the dilemma that most SMB, or Small to Medium Businesses, face, whether to be on Facebook or not. This guide's purpose is to discuss in detail what exactly Facebook is and how using it can help any small business become bigger than imagined.

Behöver vi verkligen fler prylar? Trots att de flesta nog svarar "Nej" lanseras tusentals nya produkter och tjänster varje dag. Dessa tävlar med ett överflöd av befintliga produkter om att synas i historiens mest intensiva informationsflöde. Traditionell reklam är ingen kostnadseffektiv lösning längre, så hur kan man lyckas intressera konsumenter? I den här boken ges svaret.

Whether it is Facebook, Instagram, Google, YouTube, email marketing, or a tactical channel to boost traffic and sales, more companies want to take shortcuts to boost their brand. These methods can pay off, but they can also hurt your brand. Brand You Economics highlights what influence a brand's performance so you can determine how your brand contributes to the bottom line. You'll learn how to discover your audience, tell your story, and create a strong brand. By applying the book's insights and principles, you'll be able to build a brand that will outlast your lifetime.