Advertising Marketing
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The Man Who Sold America
- The Amazing but True Story of Albert D. Lasker and the Creation of the Advertising Century
- Auteur(s): Jeffrey L. Cruikshank, Arthur W. Schultz
- Narrateur(s): Walter Dixon
- Durée: 16 h et 57 min
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Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.
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The Man Who Sold America
- The Amazing but True Story of Albert D. Lasker and the Creation of the Advertising Century
- Narrateur(s): Walter Dixon
- Durée: 16 h et 57 min
- Date de publication: 2011-03-18
- Langue: Anglais
- This is the story of a man who shaped an industry - and changed the way we look at our world....
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Prix courant: 55,66$ ou 1 crédit
Prix réduit: 55,66$ ou 1 crédit
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Strategic Advertising Management (6th Edition)
- Auteur(s): Richard Rosenbaum-Elliott, Larry Percy
- Narrateur(s): Daniel Henning
- Durée: 22 h et 52 min
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Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.
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Strategic Advertising Management (6th Edition)
- Narrateur(s): Daniel Henning
- Durée: 22 h et 52 min
- Date de publication: 2021-12-31
- Langue: Anglais
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Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications....
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Prix courant: 38,97$ ou 1 crédit
Prix réduit: 38,97$ ou 1 crédit
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Building the Successful Theater Company: Second Edition
- Auteur(s): Lisa Mulcahy
- Narrateur(s): Eliza Foss
- Durée: 9 h et 43 min
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The second edition of Building the Successful Theater Company takes listeners even deeper into the world of theatrical production, examining in great depth the financial realities of establishing - and maintaining - a successful organization. This indispensable reference is updated to include more theater company profiles with expert advice to better reveal the pitfalls, passions, and practicalities of the theater industry.
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Building the Successful Theater Company: Second Edition
- Narrateur(s): Eliza Foss
- Durée: 9 h et 43 min
- Date de publication: 2013-03-04
- Langue: Anglais
- The second edition of Building the Successful Theater Company takes listeners even deeper into the world of theatrical production....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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The Micro-Script Rules
- How to Tell Your Story (and Differentiate Your Brand) in a Sentence...or Less
- Auteur(s): Bill Schley
- Narrateur(s): Bill Schley
- Durée: 3 h et 40 min
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Call it survival of the simplest - that's the bottom line for branders, political candidates, teachers, advertisers - anyone who must communicate today. Because with 500 billion messages going by per second, we can't win by delivering more data. Our brains crave less. They want help to make snap judgments on the least bit of info. They want us to package it for them - in very special, short sets of words called micro-scripts.
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If you want to lead others into action, this the book is for you!
- Écrit par Utilisateur anonyme le 2024-05-01
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The Micro-Script Rules
- How to Tell Your Story (and Differentiate Your Brand) in a Sentence...or Less
- Narrateur(s): Bill Schley
- Durée: 3 h et 40 min
- Date de publication: 2018-11-23
- Langue: Anglais
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Call it survival of the simplest - that's the bottom line for branders, political candidates, teachers, advertisers - anyone who must communicate today. Because with 500 billion messages going by per second, we can't win by delivering more data. Our brains crave less....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Hug Your Customers
- The Proven Way to Personalize Sales and Achieve Astounding Results
- Auteur(s): Jack Mitchell
- Narrateur(s): Jack Mitchell
- Durée: 7 h et 54 min
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If you want to put your arms around your business and bottom line, you'll want all the updated information and practices found in the landmark business best seller, Hug Your Customers. The only way to stay in business is to have customers; the only way to increase your profit is to attract more customer visits by providing exceptional customer service. It's that simple says Jack Mitchell. Hug Your Customers shares the hands-on practical philosophy that has allowed Mitchell and his Family of Stores to thrive and excel in today's challenging retail marketplace.
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A good read for every compnay
- Écrit par James le 2019-02-20
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Hug Your Customers
- The Proven Way to Personalize Sales and Achieve Astounding Results
- Narrateur(s): Jack Mitchell
- Durée: 7 h et 54 min
- Date de publication: 2015-04-14
- Langue: Anglais
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If you want to put your arms around your business and bottom line, you'll want all the updated information and practices found in the landmark business best seller, Hug Your Customers. The only way to stay in business is to have customers....
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Prix courant: 25,23$ ou 1 crédit
Prix réduit: 25,23$ ou 1 crédit
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The Agency: Build - Grow - Repeat
- How to Build a Remarkable Digital Agency Business that Wins and Keeps Clients
- Auteur(s): Luca Senatore
- Narrateur(s): Cory Rimes
- Durée: 7 h et 37 min
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If you’re running (or starting) an agency, the odds are against you. The market is saturated and it’s hard to gain the trust of new customers. How do you build a truly remarkable agency business that wins and keeps clients? In The Agency: Build - Grow - Repeat, you’ll discover proven and actionable strategies and tools to build a remarkable agency business that wins and keeps clients (and staff).
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The Agency: Build - Grow - Repeat
- How to Build a Remarkable Digital Agency Business that Wins and Keeps Clients
- Narrateur(s): Cory Rimes
- Durée: 7 h et 37 min
- Date de publication: 2019-07-02
- Langue: Anglais
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If you’re running (or starting) an agency, the odds are against you. The market is saturated and it’s hard to gain the trust of new customers. How do you build a truly remarkable agency business that wins and keeps clients....
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Prix courant: 25,00$ ou 1 crédit
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Frenemies
- The Epic Disruption of the Ad Business (And Everything Else)
- Auteur(s): Ken Auletta
- Narrateur(s): Jonathan Todd Ross
- Durée: 12 h et 3 min
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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.
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Frenemies
- The Epic Disruption of the Ad Business (And Everything Else)
- Narrateur(s): Jonathan Todd Ross
- Durée: 12 h et 3 min
- Date de publication: 2018-06-05
- Langue: Anglais
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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled....
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Prix courant: 26,22$ ou 1 crédit
Prix réduit: 26,22$ ou 1 crédit
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Small Is the New Big
- And 193 Other Riffs, Rants, and Remarkable Business Ideas
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 7 h et 27 min
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Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.
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Small Is the New Big
- And 193 Other Riffs, Rants, and Remarkable Business Ideas
- Narrateur(s): Seth Godin
- Durée: 7 h et 27 min
- Date de publication: 2006-08-18
- Langue: Anglais
- Collected here for the first time are eight years of Seth Godin's very best blog posts, magazine columns, and e-books.
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Prix courant: 23,35$ ou 1 crédit
Prix réduit: 23,35$ ou 1 crédit
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Social Media Marketing
- Build Your Online Business, Brand and Influence in 2019 by Marketing and Advertising on Instagram, Facebook, YouTube, Twitter, and Pinterest to Scale Your Audience and Network
- Auteur(s): Max Plitt
- Narrateur(s): Tim Edwards
- Durée: 3 h
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This audiobook dives into the core principles and secrets toward mastering marketing and advertising skills on Instagram, Facebook, YouTube, Twitter, and Pinterest to scale your audience to levels you did not think were possible. Social media has the power to reach the world, and if you do it right, you will have an unlimited customer base by following the steps in this audiobook.
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Social Media Marketing
- Build Your Online Business, Brand and Influence in 2019 by Marketing and Advertising on Instagram, Facebook, YouTube, Twitter, and Pinterest to Scale Your Audience and Network
- Narrateur(s): Tim Edwards
- Série: Entrepreneur And Personal Branding 101, Livre 2
- Durée: 3 h
- Date de publication: 2019-01-24
- Langue: Anglais
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This audiobook dives into the core principles and secrets toward mastering marketing and advertising skills on Instagram, Facebook, YouTube, Twitter, and Pinterest to scale your audience to levels you did not think were possible....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Brand Seduction
- How Neuroscience Can Help Marketers Build Memorable Brands
- Auteur(s): Daryl Weber
- Narrateur(s): Jeff Cummings
- Durée: 6 h et 38 min
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For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.
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Brand Seduction
- How Neuroscience Can Help Marketers Build Memorable Brands
- Narrateur(s): Jeff Cummings
- Durée: 6 h et 38 min
- Date de publication: 2015-12-27
- Langue: Anglais
- For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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The Hawke Method
- The Three Principles of Marketing That Made over 3,000 Brands Soar
- Auteur(s): Erik Huberman
- Narrateur(s): Glenn Steinbaum
- Durée: 4 h et 23 min
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This marketing guide is an essential listen for anyone looking to truly be “in the know” as a top marketer in today’s fast-paced sales landscape. Not only does Erik Huberman discuss marketing fundamentals like choosing the right advertising funnels or converting customers and lifetime value, but he also includes data, statistics, and anecdotes as evidence for his strategies. The Hawke Method will do for business and marketing what Dale Carnegie did for interpersonal relationships with How to Win Friends and Influence People.
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The Hawke Method
- The Three Principles of Marketing That Made over 3,000 Brands Soar
- Narrateur(s): Glenn Steinbaum
- Durée: 4 h et 23 min
- Date de publication: 2022-07-11
- Langue: Anglais
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This marketing guide is an essential listen for anyone looking to truly be “in the know” as a top marketer in today’s fast-paced sales landscape. Not only does Erik Huberman discuss marketing fundamentals, but he also includes data, statistics, and anecdotes as evidence....
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Prix courant: 10,09$ ou 1 crédit
Prix réduit: 10,09$ ou 1 crédit
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Brain Glue
- How Selling Becomes Much Easier by Making Your Ideas "Sticky"
- Auteur(s): James I. Bond
- Narrateur(s): Jonny Unitus
- Durée: 4 h et 49 min
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If you are serious about boosting the selling power of your ads, emails, social media posts, and personal presentations, you need to get this revolutionary marketing audiobook. It reveals a secret so profound, it will change the way you market and sell forever.
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Brain Glue
- How Selling Becomes Much Easier by Making Your Ideas "Sticky"
- Narrateur(s): Jonny Unitus
- Durée: 4 h et 49 min
- Date de publication: 2023-02-03
- Langue: Anglais
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If you are serious about boosting the selling power of your ads, emails, social media posts, and personal presentations, you need to get this revolutionary marketing audiobook. It reveals a secret so profound, it will change the way you market and sell forever....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Close the Deal
- The Sandler Sales Institute's 7 Step System for Successful Selling
- Auteur(s): Sam Deep, Lyle Sussman
- Narrateur(s): Sam Deep, Lyle Sussman
- Durée: 6 h et 46 min
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If you're feeling abused or pressured by your prospect, you're doing something wrong. You should never have to forfeit your self-respect or fake enthusiasm about your product in order to make a sale. Likewise, your prospect should never feel manipulated by you. In fact, the buyers should be the ones to close the sale. Your role should be to help them help themselves.
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Close the Deal
- The Sandler Sales Institute's 7 Step System for Successful Selling
- Narrateur(s): Sam Deep, Lyle Sussman
- Série: Nightingale-Conant: Sales Training
- Durée: 6 h et 46 min
- Date de publication: 2014-10-14
- Langue: Anglais
- If you're feeling abused or pressured by your prospect, you're doing something wrong....
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Prix courant: 43,98$ ou 1 crédit
Prix réduit: 43,98$ ou 1 crédit
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Instagram Marketing
- Social Media Marketing Strategy Guide for Optimizing Instagram Page. How to Use the Facebook and Instagram Ads. Build Your Personal Brand on Instagram and Become an Influencer
- Auteur(s): Luke Harris
- Narrateur(s): Aaron Miller
- Durée: 3 h et 13 min
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This book provides ways to use social media marketing strategies as a guide for optimizing your Instagram page.The book also shows how to use Facebook ads and Instagram ads as a useful combination in achieving your online social media growth. The book helps you discover how to build your personal brand on Instagram and become an influencer. In this book, you’ll find out how to build engagement and develop Instagram stories for your brand in order to understand consumer insights and use the data obtained for future promotions.
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Instagram Marketing
- Social Media Marketing Strategy Guide for Optimizing Instagram Page. How to Use the Facebook and Instagram Ads. Build Your Personal Brand on Instagram and Become an Influencer
- Narrateur(s): Aaron Miller
- Durée: 3 h et 13 min
- Date de publication: 2020-01-07
- Langue: Anglais
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This book provides ways to use social media marketing strategies as a guide for optimizing your Instagram page.The book also shows how to use Facebook ads and Instagram ads as a useful combination in achieving your online social media growth....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Copywriting & Content Marketing Made Simple for Beginners
- A Step-by-Step Handbook for Writing Highly Converting Content & Ad Copy
- Auteur(s): Ben Dean
- Narrateur(s): Steven Gillen
- Durée: 14 h et 7 min
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In his audiobook "Copywriting & Content Marketing Made Simple For Beginners: A Step-By-Step Handbook For Writing Highly Converting Content & Ad Copy," Ben Dean helps novices in the field understand the ins and outs of copywriting and content marketing. This thorough manual is designed with the novice in mind, dissecting intricate ideas into manageable steps that can be implemented right away. Dean begins by outlining the basics, including what content marketing and copywriting are and why they are so important to companies in the digital era. However, this audiobook is not just about writing.
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Copywriting & Content Marketing Made Simple for Beginners
- A Step-by-Step Handbook for Writing Highly Converting Content & Ad Copy
- Narrateur(s): Steven Gillen
- Durée: 14 h et 7 min
- Date de publication: 2024-05-20
- Langue: Anglais
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In his audiobook "Copywriting & Content Marketing Made Simple For Beginners: A Step-By-Step Handbook For Writing Highly Converting Content & Ad Copy," Ben Dean helps novices in the field understand the ins and outs of copywriting and content marketing.
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Prix courant: 31,27$ ou 1 crédit
Prix réduit: 31,27$ ou 1 crédit
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Think Like Your Customer
- A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
- Auteur(s): Bill Stinnett
- Narrateur(s): Jeff Cummings
- Durée: 4 h et 48 min
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The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business" In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions.
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Think Like Your Customer
- A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
- Narrateur(s): Jeff Cummings
- Durée: 4 h et 48 min
- Date de publication: 2021-07-23
- Langue: Anglais
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In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions....
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Prix courant: 17,54$ ou 1 crédit
Prix réduit: 17,54$ ou 1 crédit
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AI and the Future of Affiliate Marketing
- Strategies for Online Financial Success Using Artificial Intelligence
- Auteur(s): Nicholas Penn
- Narrateur(s): Brian Thackeray
- Durée: 3 h
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"AI and the Future of Affiliate Marketing" is not just an audiobook; it's an essential tool for anyone looking to capitalize on the opportunities presented by AI in the digital marketing space. Equip yourself with the knowledge and skills to harness the power of AI, drive traffic, increase conversions, and achieve online financial success.
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AI and the Future of Affiliate Marketing
- Strategies for Online Financial Success Using Artificial Intelligence
- Narrateur(s): Brian Thackeray
- Durée: 3 h
- Date de publication: 2024-01-03
- Langue: Anglais
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"AI and the Future of Affiliate Marketing" is not just an audiobook; it's an essential tool for anyone looking to capitalize on the opportunities presented by AI in the digital marketing space....
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Prix courant: 18,74$ ou 1 crédit
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Beyond the Agency Box
- The Phoneless, Meetingless Digital Marketing Agency That Creates Lifetime Happy Clients Without Facebook Ads, Webinars, Google, or SEO
- Auteur(s): Frankie Fihn
- Narrateur(s): Frankie Fihn
- Durée: 5 h et 10 min
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Starting a digital marketing agency is a double-edged sword. You get started as a freelancer with no money. You build everything yourself through your blood, sweat, and tears. Then, you discover it’s one of the hardest businesses to scale. You are the product. Before you know it, you have built your own prison of clients who want constant meetings, phone calls, email requests, and they expect miracles.
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Excellent read and listen
- Écrit par George Affleck le 2022-08-17
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Beyond the Agency Box
- The Phoneless, Meetingless Digital Marketing Agency That Creates Lifetime Happy Clients Without Facebook Ads, Webinars, Google, or SEO
- Narrateur(s): Frankie Fihn
- Durée: 5 h et 10 min
- Date de publication: 2021-03-04
- Langue: Anglais
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Starting a digital marketing agency is a double-edged sword. You get started as a freelancer with no money. You build everything yourself through your blood, sweat, and tears. Then, you discover it’s one of the hardest businesses to scale....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Social Media Marketing
- Easy Steps to Rapid Growth, Stress-Free Advertising and Online Presence
- Auteur(s): Skyline Publications
- Narrateur(s): Gretchen Weber
- Durée: 4 h et 37 min
- Version intégrale
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Histoire
Social media is like the secret power-up juice for your business... Discover how to harness its magic now! Social media isn't just for big brands; it's your key to connect, engage, and build loyalty. It's about making your business soar with the right strategy. This guide offers everything you need to create a successful social media marketing journey.
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Social Media Marketing
- Easy Steps to Rapid Growth, Stress-Free Advertising and Online Presence
- Narrateur(s): Gretchen Weber
- Durée: 4 h et 37 min
- Date de publication: 2024-05-16
- Langue: Anglais
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Social media is like the secret power-up juice for your business... Discover how to harness its magic now!
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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What's the Big Idea
- An Indispensable Guide to Becoming a Kick-Ass Creative Director
- Auteur(s): Jaime Cabrera
- Narrateur(s): Michael Mola
- Durée: 2 h et 13 min
- Version intégrale
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Au global
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Performance
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Histoire
What’s the big idea? Jaime Cabrera has been asking this question and leading creative teams to the answer for over 25 years. Inspired by and featuring conversations with dozens of top creative directors from around the world on his popular podcast Confessions of a Creative Director, What’s the Big Idea is a must-have resource for any ambitious creative looking to advance their career as a creative leader at an agency, brand, or organization of any kind.
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What's the Big Idea
- An Indispensable Guide to Becoming a Kick-Ass Creative Director
- Narrateur(s): Michael Mola
- Durée: 2 h et 13 min
- Date de publication: 2023-04-20
- Langue: Anglais
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What’s the Big Idea is a must-have resource for any ambitious creative looking to advance their career as a creative leader at an agency, brand, or organization of any kind....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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